{"id":6660,"date":"2024-07-18T18:08:35","date_gmt":"2024-07-18T09:08:35","guid":{"rendered":"https:\/\/kyodonewsprwire.jp\/corp\/?post_type=glossary&#038;p=6660"},"modified":"2025-12-10T09:49:48","modified_gmt":"2025-12-10T00:49:48","slug":"glossary-6660","status":"publish","type":"glossary","link":"https:\/\/kyodonewsprwire.jp\/corp\/glossary\/6660\/","title":{"rendered":"\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\">\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f<\/h3>\n\n\n\n<p>\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\uff08Earned Media\uff09\u3068\u306f\u3001\u751f\u6d3b\u8005\u3084\u5831\u9053\u6a5f\u95a2\u306a\u3069\u3001\u4f01\u696d\u3068\u76f4\u63a5\u306e\u5229\u5bb3\u95a2\u4fc2\u304c\u306a\u3044<strong>\u7b2c\u4e09\u8005\u304c\u767a\u4fe1\u3059\u308b\u30e1\u30c7\u30a3\u30a2<\/strong>\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f01\u696d\u3068\u60c5\u5831\u767a\u4fe1\u8005\u306e\u3042\u3044\u3060\u3067\u5e83\u544a\u6599\u306a\u3069\u306e\u91d1\u92ad\u306e\u3084\u308a\u53d6\u308a\u304c\u306a\u3044\u305f\u3081\u3001\u300c\u304a\u91d1\u3092\u6255\u3063\u3066\u8f09\u305b\u305f\u60c5\u5831\u300d\u3067\u306f\u306a\u304f\u3001<strong>\u8a55\u4fa1\u3084\u4fe1\u983c\u3092\u201c\u5f97\u3066\uff08Earn\uff09\u201d\u751f\u307e\u308c\u305f\u60c5\u5831<\/strong>\u3068\u3057\u3066\u53d7\u3051\u53d6\u3089\u308c\u3084\u3059\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee3\u8868\u7684\u306a\u3082\u306e\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30e1\u30c7\u30a3\u30a2\u3084\u5834\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5168\u56fd\u7d19\u30fb\u5730\u65b9\u7d19\u30fb\u696d\u754c\u7d19\u306a\u3069\u306e\u65b0\u805e<\/li><li>\u4e00\u822c\u8a8c\u30fb\u5c02\u9580\u8a8c\u306a\u3069\u306e\u96d1\u8a8c<\/li><li>\u30c6\u30ec\u30d3\u30fb\u30e9\u30b8\u30aa\u306e\u30cb\u30e5\u30fc\u30b9\u30fb\u60c5\u5831\u756a\u7d44<\/li><li>\u7dcf\u5408\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3084\u30dd\u30fc\u30bf\u30eb\u306b\u63b2\u8f09\u3055\u308c\u308b\u8a18\u4e8b<\/li><li>\u696d\u754c\u7279\u5316\u578b\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30e1\u30c7\u30a3\u30a2\u30fb\u5c02\u9580\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8<\/li><li>\u500b\u4eba\u306eSNS\u6295\u7a3f\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u306e\u30ec\u30d3\u30e5\u30fc<\/li><li>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u3088\u308b\u81ea\u767a\u7684\u306a\u7d39\u4ecb\u6295\u7a3f<\/li><\/ul>\n\n\n\n<p>\u3053\u306e\u3046\u3061\u3001<strong>\u65b0\u805e\u30fb\u30c6\u30ec\u30d3\u30fb\u696d\u754c\u7d19\u30fb\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3068\u3044\u3063\u305f\u5831\u9053\u6a5f\u95a2\u306b\u3088\u308b\u8a18\u4e8b\u30fb\u7279\u96c6<\/strong>\u306f\u3001\u4f01\u696d\u306e\u4fe1\u983c\u6027\u3084\u5b9f\u7e3e\u3092\u793a\u3059\u6750\u6599\u3068\u3057\u3066\u3001\u5e83\u5831\u306e\u73fe\u5834\u3067\u7279\u306b\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u3001SNS\u3084\u53e3\u30b3\u30df\u306f\u3001\u751f\u6d3b\u8005\u306e\u7387\u76f4\u306a\u58f0\u304c\u96c6\u307e\u308a\u3084\u3059\u304f\u3001\u8a55\u4fa1\u306e\u5e83\u304c\u308a\u3084\u53cd\u5fdc\u3092\u628a\u63e1\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u3067\u3059\u3002\u5e83\u544a\u3068\u306f\u7570\u306a\u308b\u89d2\u5ea6\u304b\u3089\u4f01\u696d\u50cf\u304c\u5f62\u3065\u304f\u3089\u308c\u308b\u305f\u3081\u3001\u3069\u3061\u3089\u3082\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u4e00\u7a2e\u3068\u3057\u3066\u610f\u8b58\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2-peso\u30e2\u30c7\u30eb\u3068\u306e\u95a2\u4fc2\">\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\u30fbPESO\u30e2\u30c7\u30eb\u3068\u306e\u95a2\u4fc2<\/h3>\n\n\n\n<p>\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u5e83\u5831\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b<strong>\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\uff08POEM\u30e2\u30c7\u30eb\uff09\u3084PESO\u30e2\u30c7\u30eb<\/strong>\u306e\u4e2d\u3067\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2-poem\u30e2\u30c7\u30eb\">\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\uff08POEM\u30e2\u30c7\u30eb\uff09<\/h4>\n\n\n\n<p>\u30c8\u30ea\u30d7\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001\u4f01\u696d\u3068\u751f\u6d3b\u8005\u304c\u63a5\u89e6\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u6b21\u306e3\u3064\u306b\u5206\u3051\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Paid\uff1a \u4f01\u696d\u304c\u304a\u91d1\u3092\u6255\u3063\u3066\u63b2\u8f09\u3059\u308b\u5e83\u544a\u30e1\u30c7\u30a3\u30a2<\/li><li>Owned\uff1a \u81ea\u793e\u30b5\u30a4\u30c8\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u4f1a\u54e1\u8a8c\u306a\u3069\u81ea\u793e\u304c\u7ba1\u7406\u3059\u308b\u30e1\u30c7\u30a3\u30a2<\/li><li>Earned\uff1a \u5831\u9053\u3084\u53e3\u30b3\u30df\u306a\u3069\u7b2c\u4e09\u8005\u306b\u3088\u308b\u81ea\u767a\u7684\u306a\u767a\u4fe1\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/li><\/ul>\n\n\n\n<p>\u3053\u306e\u8003\u3048\u65b9\u3067\u306f\u3001\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3060\u3051\u3067\u306a\u304f\u3001SNS\u3084\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3082\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"peso\u30e2\u30c7\u30eb\">PESO\u30e2\u30c7\u30eb<\/h4>\n\n\n\n<p>PESO\u30e2\u30c7\u30eb\u3067\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3092\u6b21\u306e4\u3064\u306b\u5206\u3051\u3066\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Paid\uff1a \u4f01\u696d\u304c\u304a\u91d1\u3092\u6255\u3063\u3066\u63b2\u8f09\u3059\u308b\u5e83\u544a\u30e1\u30c7\u30a3\u30a2<\/li><li>Earned\uff1a \u5831\u9053\u3084\u53e3\u30b3\u30df\u306a\u3069\u3001\u7b2c\u4e09\u8005\u306b\u3088\u308b\u81ea\u767a\u7684\u306a\u767a\u4fe1<\/li><li>Shared\uff1a X\u3084Instagram\u306a\u3069SNS\u4e0a\u306e\u30b7\u30a7\u30a2\u30fb\u30b3\u30e1\u30f3\u30c8\u30fb\u62e1\u6563<\/li><li>Owned\uff1a \u81ea\u793e\u30b5\u30a4\u30c8\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3001\u4f1a\u54e1\u8a8c\u306a\u3069\u81ea\u793e\u304c\u7ba1\u7406\u3059\u308b\u30e1\u30c7\u30a3\u30a2<\/li><\/ul>\n\n\n\n<p>\u3053\u3053\u3067\u306f\u3001SNS\u3067\u306e\u30b7\u30a7\u30a2\u3084\u30af\u30c1\u30b3\u30df\u306f\u300cShared\uff08\u5171\u6709\u3055\u308c\u305f\u30e1\u30c7\u30a3\u30a2\uff09\u300d\u3068\u3057\u3066\u5207\u308a\u5206\u3051\u3089\u308c\u3001\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u4e3b\u306b\u3001<strong>\u30de\u30b9\u30e1\u30c7\u30a3\u30a2\u3084Web\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u305f\u30d1\u30d6\u30ea\u30b7\u30c6\u30a3\u3084\u7b2c\u4e09\u8005\u306b\u3088\u308b\u7d39\u4ecb<\/strong>\u3092\u6307\u3059\u3053\u3068\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3069\u3061\u3089\u306e\u30e2\u30c7\u30eb\u3067\u3082\u3001\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f<strong>\u7b2c\u4e09\u8005\u306e\u8996\u70b9\u3067\u8a9e\u3089\u308c\u308b\u60c5\u5831<\/strong>\u3067\u3042\u308a\u3001\u4fe1\u983c\u3084\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5b58\u5728\u3060\u3001\u3068\u3044\u3046\u70b9\u306f\u5171\u901a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\">\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306b\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n\n\n\n<p>\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u300c\u904b\u3088\u304f\u53d6\u308a\u4e0a\u3052\u3089\u308c\u308b\u3082\u306e\u300d\u3068\u3044\u3046\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u305f\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5e83\u5831\u306e\u8a2d\u8a08\u6b21\u7b2c\u3067\u5897\u3084\u3057\u3066\u3044\u304f\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002\u4e3b\u306a\u30dd\u30a4\u30f3\u30c8\u306f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"1-\u30cb\u30e5\u30fc\u30b9\u4fa1\u5024\u306e\u3042\u308b\u4e00\u6b21\u60c5\u5831\u3092\u7528\u610f\u3059\u308b\">1. 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