法人別リリース

Survey on Corporate Mobile Advertising Usage Trends in 2012

D2C — Tue, 10 Jul 2012 17:13:59 +0900

Survey on Corporate Mobile Advertising Usage Trends in 2012
TOKYO, July 10/KYODO JBN/--
- 32.6% of BtoC Companies Placed Mobile Ads in Fiscal Year 2011 Smartphone Ads Up 14.4 Points from previous survey to 22.5% -

Nikkei Digital Marketing, published by Nikkei Business Publications, Inc., and D2C Inc. have conducted a joint survey of usage trends in corporate mobile advertising for the 125 million mobile phones that have penetrated the Japanese domestic market (as of June 2012, study by TCA). The survey covered 4,328 Japanese listed and major unlisted companies through administration of a questionnaire in April and May 2012. Responses were received from 523 companies. The survey has now been conducted four times since its start in 2009. The response rate was 12.1%.

Survey of Usage Trends in Corporate Mobile Advertising: Six Key Points
[Point I.]   21.1% of Companies Increase Digital Ads. 13.6% Increase Smartphone Ads
[Point II.]  16.3% of All Companies and 32.6% of BtoC Companies Have Placed Mobile Ads
13.2% Have Placed Feature Phone Ads and 10.9% Have Placed Smartphone Ads
[Point III.]  "Ad Network" Ranks 15.1 Points Higher for Smartphones than Feature Phones as an Advertising Media
[Point IV.]  Choice of Advertising Effectiveness Indicators for Smartphones Ads Shows Strong Demand for Media Power and Media Value
[Point V.]   Among Companies That Have Not Placed Mobile Ads, Those Looking at Feature Phones Ads Decline to 7.1% While Almost Half (42.6%) of the BtoC Companies Look at Smartphone Ads
[Point VI.]  31.7% of BtoC Companies Have Their Own Smartphone Website and 20.7% Offer Their Own Apps

-- Classification of commercial and advertising expense allocations
BtoC Companies: Handles products and services for the general consumer; allocates commercial and advertising expenses largely to products and services targeted at those general consumers. (including companies that make similar allocations to BtoC and BtoB products)
BtoB Companies: Handles products and services for businesses; allocates commercial and advertising expenses largely to products and service targeted at those businesses.
-- Classification of types of advertising
Mobile advertising: In this survey, refers to the sum of feature phone advertising and smartphone advertising.
Feature phone advertising: Advertising that can be viewed through the Internet from a browser for a mobile phone.
Smartphone advertising: Advertising that can be viewed from a browser or application for a smartphone.
Digital advertising: General term applied to PC advertising, feature phone advertising, and smartphone advertising.

Survey Outline
Survey period:       April 24 to May 15, 2012 (document deadline, May 25 final collection deadline)
Survey method:      Postal survey
Companies surveyed: 4,328 Japanese listed and major unlisted corporations
Samples collected:   523 (response rate: 12.1%)
Survey company:    Nikkei BP Consulting, Inc.

For further information:
English: http://www.d2c.co.jp/en/news/2012/20120710-1404.html
Chinese: http://www.d2c.co.jp/cn/news/2012/20120710-1405.html

About Nikkei Business Publications, Inc.
Nikkei Business Publications, Inc., Nikkei Digital Marketing (http://www.nikkeibp.com/)
Monthly publications that introduce notable strategies and leading case studies.
Publishes Nikkei Digital Marketing and runs a website and forum for readers only

About D2C Inc.
D2C Inc. (http://www.d2c.co.jp/en)
Comprehensive Mobile Marketing Business encompassing Media Business, Media Rep Business, Mobile Solutions Business and others.
Source:
  Nikkei Business Publications, Inc.
  D2C Inc.

D2C Announces "11th Mobile Ad Awards" Winners

D2C — Thu, 07 Jun 2012 13:29:51 +0900

June 7, 2012
D2C Inc.
D2C Announces "11th Mobile Ad Awards" Winners
- Grand Prix Goes to "MINI COUPE: THE HUNTING MISSION", Adult Tag Ad Campaign Fusing Real and Virtual Elements -

D2C Inc. has announced award-winning creations for the "11th Mobile Ad Awards", the advertising awards designed to further develop and promulgate advertising and marketing using mobile technology.

The "Mobile Ad Awards", held for the 11th time under the theme of "+ Mobile (plus Mobile)", targets mobile ads, ad campaigns, and marketing communications implemented using the various types of mobile terminals for the period from April 1, 2011 to March 31, 2012, with entries in the two sectors of "Marketing Category" and "Creative Category". The winning creations underwent a strict screening process by the "Mobile Ad Awards Selection Committee", a group of nine luminaries from the advertising, marketing, and creative fields, and a total of 12 creations were selected for the Grand Prix and category awards.

As a result of the judges' screening, the "11th Mobile Ad Awards" Grand Prix was awarded to the "MINI COUPE: THE HUNTING MISSION" (MINI Japan (BMW Group Japan)). This creation targeted the 23 wards of Tokyo, with an actual "MINI COUPE" offered as a prize over a nine-day period in a customer participation marketing campaign plan. It used smart phones and other social media to fuse real and virtual elements designed to appeal to adults, registering about 430,000 PVs on a special site, as well as about 23,000 app downloads, more than 3,000 Likes on Facebook, and more than 8,000 related Tweets. This skillful use of mobile device characteristics had a major impact on planning, contributed to brand building, and won plaudits for its game feel and impressive scale. The result was selection for the Grand Prix, beating out all other entries. This creation also won awards in the Marketing Category for "Best Campaign" and "Best Branding".

In addition, in the Marketing Category, the "Japan Taxi Service App" (Nikko Data Service Co., Ltd.) won for "Best Effectiveness" and "Best Use of Technology", "Stop Leaning Apps" (Lion Corporation) for "Best Use of Application", "Supporting Gyaru Mama! Mama Recipes' " (Ajinomoto Co., Inc.) for "Best Use of Website", and "Carlsberg Social & Coupon Platform" (Suntory Holdings Limited) for "Best Innovation". Furthermore, in the Creative Category, "The World Face Games" (Panasonic Corporation) won for "Best Application" and "Good Job, Me!" (STAFF SERVICE HOLDINGS) for "Best Web Site".

In this year's "11th Mobile Ad Awards", the vast majority of entries utilized the smart phone, with many showing multiple methodologies spreading to GPS or social media. Increased game feel, two-way interaction, convenience, etc., showed further advances, with a general rise in quality of the creations entered. On the other hand, the Selection Committee noted that, with the strengthening demand for technology and novelty, there is also a need for a return to the basics of marketing, to link more effectively to suitable target setting and integration.

D2C will hold the awards ceremony for the "11th Mobile Ad Awards" on July 12 (Thursday) at the "Palace Hotel Tokyo". As part of its activities to further vitalize the mobile ad market, D2C intends to continue holding these annual "Mobile Ad Awards" in the future to promote the spread and development of advertising and marketing that utilize mobile devices.

For an overview of the prizewinning creations for the "11th Mobile Ad Awards", please visit the following URLs.

English: http://www.d2c.co.jp/en/news/2012/20120604-1373.html
Simplified Chinese: http://www.d2c.co.jp/cn/news/2012/20120604-1374.html

About D2C
Established on June 1, 2000 as a joint venture among NTT DOCOMO INC., Dentsu Inc., and NTT Advertising Inc., D2C is the world's first mobile advertising/marketing company. Under the slogan of "No Wireless, No Marketing" around the wireless domain, D2C promotes itself in three main business areas, including an "advertising and marketing business" providing one-stop service for handling of advertising in DOCOMO media and all other types of media, and for proposal and implementation of integrated digital marketing, a "consumer business" for development and provision of consumer-oriented apps and media content", and an "overseas business" for advertising and marketing operations mainly in Asian countries. D2C is headquartered in Minato-ku, Tokyo. Its CEO is Takayuki Hoshuyama.

About the "Mobile Ad Awards"
The "Mobile Ad Awards" have been held annually since 2002 for the purpose of the healthy development and dissemination of ads and marketing using mobile devices. These awards have the longest history of any focusing on mobile devices, and present the "now" and "future possibilities" for the world of mobile ads and marketing.
URL: http://www.mobileadawards.com/english.html

D2 Communications to Be Renamed to D2C Inc. on June 1

D2C — Wed, 30 May 2012 11:30:26 +0900

May 30, 2012
D2 Communications Inc.
D2 Communications to Be Renamed to D2C Inc. on June 1
- Developing Group Operations Both in Japan and Abroad, Expanding Business Areas Centering on Wireless Services -

D2 Communications Inc. announced on May 30 that it will rename itself to D2C Inc. effective June 1, 2012, in the wake of the expansion of its business. It will also introduce a new corporate logo.

D2 Communications was founded on June 1, 2000, as the world's first company specializing in mobile advertising and marketing, and has been the engine of growth of the market to date. Amid fast changes in the market, such as the rapid diffusion of smart phones and tablet terminals as well as the expansion of overseas markets, the company has decided to rename itself to D2C Inc. in a bid to expand beyond the walls of devices, as represented by the term "specializing in mobiles," and beyond the concept of "communication = advertising." It aims to expand its operations in broader territories, focused on wireless services. The "C" in the new company name, "D2C," stands for "Creative," "Clients/Customers," "Consumers," "Cloud," etc., in addition to "Communication" as the company looks toward its future development.

From now on, D2C will promote group management. The parent company's corporate slogan "No Wireless, No Marketing" will remain the same, and its core business will be advertising and marketing, including smart phones and tablets. At the same time, it will expand into numerous areas centering on the wireless sector through group companies in Japan and abroad. Last year, the company established a subsidiary in China, "Di Er Xi (Shanghai) Advertising, Ltd. ," and a Taiwan branch, and has been investing in a number of businesses in Japan and abroad. We will continue to develop D2C as a corporate group through investments in venture businesses with outstanding technological capabilities and through accelerated expansion overseas.

With the adoption of a strategy to grow as a corporate group, the slogan for the D2C Group will be "Design your wireless life." We will also formulate corporate philosophy. D2C will develop its business activities to enrich the lives of people by designing various life scenes which "wireless" will bring to reality.

About D2 Communications Inc.

D2 Communications Inc., the first company in the world to specialize in mobile advertisement and marketing, was founded on June 1, 2000, as a joint venture of NTT DOCOMO Inc., Dentsu Inc. and NTT Advertising Inc. D2C's slogan will be "No Wireless, No Marketing" and the wireless sector will be the axis of its businesses. D2C will develop its operations in three areas: (1) "Advertising and marketing business," which offers services for advertising on DOCOMO media and other general media as well as services for making proposals on integrated digital marketing and executing them, all on a "one-stop" basis; (2) "consumer business," which develops and offers apps and content for consumers; and (3) "overseas business," which engages in advertising and marketing operations in other countries, centering on Asia. D2C is headquartered in Minato-ku, Tokyo. Its CEO is Takayuki Hoshuyama.

FACT SHEET

Outline of renaming of D2 Communications Inc. & introduction of new corporate identity

-- Old name:   D2 Communications Inc.
-- New name:  D2C Inc.
*Meaning of new name
  "D2":  Standing for "DIGITAL & DIRECT" (same as in the old name)
  "C": In addition to Communication, it also stands for Creative, Clients/Customers, Consumers, Cloud, etc.  It now stands for many words, in consideration of the firm's development from now on.

-- Group slogan:  "Design your wireless life"
*Meaning of slogan
The firm will design numerous scenes which wireless services will bring to reality.

-- Corporate group philosophy: By designing forms in which people can feel joy and be happy, and designing messages corporations wish to convey in an easy-to-understand manner, we promise the evolution of industries and the evolution of and opportunities for workers.

-- New corporate logo: D2C
*Meaning of new logo
The meaning of D2C, the new logo, is the "moment." Always changing, evolving, polishing and deepening itself, and pioneering the times. The moment after it is captured visually, it has already evolved into another form. The substance of D2C is always in the future.

-- Date of name change: June 1, 2012 (Friday)

D2C's Taiwan Branch, D2C Taiwan, Opened; Business Operations to Commence in May

D2C — Thu, 26 Apr 2012 15:00:49 +0900

D2C's Taiwan Branch, D2C Taiwan, Opened; Business Operations to Commence in May
TOKYO, April 26/KYODO JBN/--
- Coordinating with Our Chinese Subsidiary, D2C China Co., to Promote Mobile Advertising/Marketing Business Expansion in Greater China, Including Taiwan -

D2 COMMUNICATIONS INC. (hereinafter referred to as D2C) established D2 COMMUNICATIONS (Taiwan) INC., a Taiwan Branch (hereinafter referred to as D2C Taiwan), as a new overseas office on March 30, 2012. The branch will commence its business operations on May 1, 2012.

So far the Taiwanese mobile advertising market has mainly been simple advertising using SMS and IVR for enterprise application, but the market in 2011 was about 3.3 billion New Taiwan dollars (as approx. 112million US dollars), an increase of about 20% over the preceding year, showing a high rate of growth. Smartphone advertising is anticipated to grow in the future, and there will be a requirement for companies that have know-how in mobile advertising/marketing overall. In addition, Taiwanese companies are rapidly advancing into China, and they have become important advertisers in China.

D2C established D2C China Co., Ltd. (CEO: Motohiro Konoe; hereinafter referred to as D2C China) as a subsidiary in Shanghai in June 2011, and has opened D2C Taiwan to strengthen relationships with Taiwanese companies that are moving into China. The Branch will handle demand for mobile advertising in Taiwan, as well as supporting other group companies such as D2C China to win advertisers, and to expand the mobile advertising/marketing business in greater China.

D2C will also utilize Taiwanese entertainment content to develop mobile sites and applications, and mobile campaign solutions through D2C Taiwan to provide to Taiwan and greater China. D2C Taiwan will begin business operations on May 1, 2012, and is planning to add resources as the business grows throughout the year.

D2C will support the Taiwanese mobile advertising/marketing market to expand as it utilizes the mobile advertising/marketing know-how which has been accumulated in the Japanese market.

About D2 COMMUNICATIONS INC. (D2C)
D2C, the first company in the world to specialize in mobile advertisement, was established in 2000 as a subsidiary of NTT DOCOMO INC., Dentsu Inc., and NTT Advertising Inc.
Under the corporate slogan "No Wireless, No Marketing," our business domains include the following: Mobile Advertising, Media Representation, Planning/Operations for Mobile Campaigns, Development of Apps/Digital Contents, and Other Mobile Marketing Services.
Our latest endeavors include working to expand our consumer-focused mobile contents/app development business, as well as to expand our business beyond Japan.
D2C is headquartered in Minato-ku, Tokyo. Its CEO is Takayuki Hoshuyama.

About D2 COMMUNICATIONS (Taiwan) INC.
Address: Walsin Xinyi Building, 11/F, No. 1, Songzhi Road, Xinyi Dist., Taipei City 11047, Taiwan (R.O.C.)
TEL: +886-2-8729-2338
FAX: +886-2-8729-2333
Date established:  March 30, 2012
Business started:  May 1, 2012
Representative:    Nicholas Chang, General Manager
Business:         Mobile advertising/marketing
Source:
  D2 COMMUNICATIONS INC.