法人別リリース

POKKA SAPPORO Food & Beverage Releases Stunning Video Featuring New Product, ...

POKKA SAPPORO — Fri, 16 Sep 2016 14:00:20 +0900

TOKYO, Sept. 16, 2016 /Kyodo JBN/--
POKKA SAPPORO Food & Beverage Ltd.
POKKA SAPPORO Food & Beverage Releases Stunning Video Featuring New Product,
"Guzzling Lemon Soda Float"; Cow-shaped Robot Multiplies,
Grows and Are they Captured by UFO?...
- Highly Attractive Video of Robotic Animals; Monkeys, "Pyramid" Hot Spring, Mysterious "Ninja" and High School Baseball Player Appear -

POKKA SAPPORO Food & Beverage Ltd. has released a video titled, "Gabunomi & Kanto/Tochigi Remon-no Panee Gattai -- DRINK COW DRINK" ("Remarkable Combination between Guzzling & Kanto/Tochigi Lemon -- DRINK COW DRINK"), featuring "Gabunomi Remon Kurimu Soda" ("Guzzling Lemon Soda Float") to make its debut shortly.

POKKA SAPPORO on September 12, 2016 will put on sale "Gabunomi Remon Kurimu Soda," which the company is promoting in collaboration with popular local specialties in Tochigi Prefecture, as a new product in the Gabunomi (Guzzling) series of soft drinks. Last year marked the 20th anniversary of the launch of the Gabunomi series.

Video URL: https://www.youtube.com/watch?v=OewkX24SeMY

In a nutshell, the content of the video is "chaos." A cow-shaped robot suddenly stands up and drinks a beverage. The robot abnormally expands while drinking the beverage and even swirls. You cannot take your eyes off the surprising developments in the video. Since the video has been created to commemorate the release of "Gabunomi Remon Kurimu Soda," which POKKA SAPPORO is promoting in collaboration with local specialties in Tochigi Prefecture, the video features many popular local characters and other specialties. Specifically, you should not miss Pyramid Genki Onsen (hot spring), monkeys, a mysterious "ninja" and a mysterious high school baseball player video.

(Photo1: http://prw.kyodonews.jp/prwfile/release/M104012/201609154368/_prw_OI1fl_lqC1R9J8.jpg)

The video, "Gabunomi & Kanto/Tochigi Remon-no Panee Gattai -- DRINK COW DRINK,"in which a cow-shaped robot stretches, multiplies and is abducted, is highly attractive.

Video URL: https://www.youtube.com/watch?v=OewkX24SeMY

(Photo2: http://prw.kyodonews.jp/prwfile/release/M104012/201609154368/_prw_OI2fl_A172P3uV.jpg)

The video starts with a scene of vast grassland. As relaxing music is played, a farmer is waiting for something on the grassland, and a cow-shaped robot appears from the edge of the screen. The robot suddenly stands on two legs as it approaches the farmer and swallows a lemon ball and guzzles a "Gabunomi" drink. The farmer quickly pushes a mysterious button on the cow-shaped robot, and a bottle of "Gabunomi Remon Kurimu Soda" comes out of the robot. Other cow-shaped robots also appear from the edge of the screen and drink beverages, and the farmer pushes buttons on their bodies. Pyramid Genki Onsen is in the background, and a ninja swiftly emerges from the pyramid and then disappears.

(Photo3: http://prw.kyodonews.jp/prwfile/release/M104012/201609154368/_prw_OI3fl_74Km6euC.jpg)

It looks like the scene will go on and on, but another strange cow-shaped robot suddenly appears and its body stretches whenever its button is pushed. As the music becomes more exciting, the robot's body stretches rapidly. After its button is pressed a certain number of times, the robot's body begins to stretch obliquely and then bends obliquely, eventually forming a pyramid. Japanese "hiragana" characters, "ga" and bu" begin to blink in the pyramid, which may represent so-called subliminal effects. The pyramid formed by the robot gradually stretches deeper inward like a spiral, and a thin spiral forming an inverted pyramid also appears. The farmer dashes out of the inverted pyramid.

(Photo4: http://prw.kyodonews.jp/prwfile/release/M104012/201609154368/_prw_OI4fl_0cnvy88l.jpg)

The inverted pyramid gradually stretches and farmers and cow-shaped robots dash out of the spiral one after another. After passing through the pyramid formed by the robot, the universe surprisingly appears. Gyoza dumplings fly one after another like shooting stars in the strange universe. There, a group of monkeys, which are reminiscent of Tochigi monkeys, uses an unidentified flying object to capture the cow-shaped robots one after another, while high school baseball players walk backward into Pyramid Genki Onsen.

(Photo5: http://prw.kyodonews.jp/prwfile/release/M104012/201609154368/_prw_OI5fl_MGuZ6enz.jpg)

After all the robots are captured, only one of them is freed. The freed robot then hurriedly guzzles a "Gabunomi" drink and swallows a lemon ball, causing its breasts to swell rapidly. Moreover, cow-shaped robots appear one after another and when zoomed out, a massive number of cow-shaped robots can be seen. When the scene is further zoomed out, the earth surprisingly looks like a cow's breasts. Cow-shaped robots come out of the breasts and fall on the ground one after another. If you gaze at cow-shaped robots, the package of the new product, "Gabunomi Remon Kurimu Soda," appears at the end of the video.

Pokka Sapporo Food & Beverage Introducing "#fastingcharity" Project with Gerolsteiner

POKKA SAPPORO — Fri, 08 Apr 2016 17:00:31 +0900

TOKYO, Apr. 8, 2016 /Kyodo JBN/--
Source: Pokka Sapporo Food & Beverage Ltd.
Pokka Sapporo Food & Beverage Introducing
"#fastingcharity" Project with Gerolsteiner,
Naturally Carbonated Water from Germany
-"Add value to your life."; New Initiative in Which Fasting Is Charity,
Adding a Little Something Nice to Your Usual Self-improvement Activities-

Pokka Sapporo Food & Beverage Ltd. has been working since Carbonated Water Day (April 8) in 2015 with Gerolsteiner, the German naturally carbonated mineral water, and the face of the campaign, Jessica Michibata, to spread awareness of a new kind of fasting habit for health and beauty. In 2016, aiming to support more women with their health and beauty, the company will start the (#fastingcharity) project, a completely new initiative combining fasting and charity, with the cooperation of the United Nations World Food Programme (WFP). The project will start on April 8, 2016.

(Image: http://prw.kyodonews.jp/prwfile/release/M103766/201604089641/_prw_OI3fl_an08eu3n.jpg)

Currently, a large number of women in developed countries are restricting the food they eat through means such as fasting or going on a diet. Of all women surveyed, over 80% said they have experienced going on a diet (*1). On the other hand, we are in a situation where nearly 500 million women in developing countries have trouble finding enough food to eat. In the (#fastingcharity) project, the food that people do not eat when they fast will be sent to women in the Middle East and Africa.

These are the main three features of the (#fastingcharity) project:

(1) Donations to developing countries
Every time you post a picture of yourself fasting using Gerolsteiner on Twitter or Instagram with the hashtag (#fastingcharity), the amount of food for the meal you have substituted will be donated to the WFP to support women in developing countries.

(2) Product advertising
A selection of the best hashtagged posts will be shown on a special webpage (http://fasting.pokkasapporo-fb.jp/en/) with chosen participants becoming additional faces of the Gerolsteiner campaign featuring alongside the already participating celebrities such as Jessica Michibata, Hinano Yoshikawa, Mayumi Sada and Kozue Akimoto on promotional bottle neckers.

(3) "#fastingcharity Report" to announce the status of donations to the WFP
Information from the WFP on the donation status of the (#fastingcharity) project will be regularly updated on a special webpage (http://fasting.pokkasapporo-fb.jp/en/). You will be able to see the progress of donations obtained via #fastingcharity (showing how many meals have been sent), the regions to which the donations have been sent (the Middle East and Africa), and how the food #fastingcharity participants have not eaten is being given to women around the world.

Background to the #fastingcharity project:
(1) 80% of women feel it necessary to go on a diet
According to the results of a survey on women that asked them about their diets, about 80% thought a diet was necessary (definitely necessary: 45%; probably necessary: 33%). And 80% have experienced going on a diet (currently on a diet: 32%; on a diet in the past: 48%) (*1).
(*1): Source: "CT research No. 4 -- Attitude survey on diet (weight loss)" by Clinical Trial Co.

(Documentation1: http://prw.kyodonews.jp/prwfile/release/M103766/201604089641/_prw_OI4im_m5H8zddJ.png)

(2) Over 60% of women are interested in volunteer activities
According to a Cabinet Office survey on social contribution, 60% of women are interested in volunteer activities (very interested: 11.1%; slightly interested: 54.1%) (*2).
(*2): Source: Cabinet Office NPO's "2014 Survey on the Social Contribution of Citizens"
We are offering women the new experience of a "Fasting Charity" project, in which they will be able to participate in social contribution activities just by fasting with Gerolsteiner.

(Documentation2: http://prw.kyodonews.jp/prwfile/release/M103766/201604089641/_prw_OI5im_273w4F8G.png)

What is Gerolsteiner?
Gerolsteiner is Germany's most commonly drunk naturally carbonated water (*3) with zero calories and a history of more than 120 years. Though it is very hard water (1,310 mg/L), it is easy to drink and has a good, balanced taste. In addition, it also contains natural minerals such as calcium and magnesium, and so it is also recommended for busy people and people on a diet who tend to suffer from a mineral deficiency.
(*3): Source: 2012 research by Nielsen

What is fasting?
Fasting is done to maintain health and beauty through dietary restrictions while carefully taking in water and minerals. However, if you put excessive dietary restrictions on yourself or do not take in enough water, you will end up in fact harming your health. When fasting, you are recommended to drink naturally carbonated water such as Gerolsteiner, which is rich in minerals such as calcium and magnesium that the human body needs and which can also ameliorate any feelings of hunger. Be sure to eat well-balanced meals like those recommended by Jessica Michibata on the special Gerolsteiner webpage, made under the supervision of Prof. Kobayashi from Juntendo University School of Medicine.

イメージキャラクターは道端ジェシカさん！ゲロルシュタイナー“Fastingサポート”キャンペーン

ポッカサッポロ — Mon, 06 Apr 2015 15:30:03 +0900

２０１５年４月６日
ポッカサッポロフード＆ビバレッジ株式会社
イメージキャラクターに道端ジェシカさんを起用！ゲロルシュタイナー“Fasting（ファスティング）サポート”キャンペーン
ポッカサッポロフード＆ビバレッジ株式会社は、ドイツ生まれの高硬度の天然炭酸水、『ゲロルシュタイナー』のイメージキャラクターに道端ジェシカさんを起用し、４月８日“炭酸水の日”から水分補給役としての“Fasting（ファスティング）サポート”をテーマにしたキャンペーンを展開いたします。

■“Fasting”をする際のサポート役に、ゲロルシュタイナーをご提案！
著名な海外セレブ達が相次いでライフスタイルに取り入れたことで注目されている“Fasting”。彼女達はしっかりと水分補給をしながら食事を制限することで美容と健康を磨いているといわれています。今回、新生活が始まるにあたり、日本でも注目を集めはじめた“Fasting”を新しい習慣として取り入れようと考えている方に向けて、“Fasting”の際の水分補給役として、カルシウムやマグネシウムなどの天然ミネラルが含まれる天然炭酸水の『ゲロルシュタイナー』を提案してまいります。

■２０１５年４月８日（水）～４月１２日（日）までランチタイム限定“Water Lunch”※１サンプリングイベント実施
キャンペーンは、順天堂大学医学部小林弘幸先生監修の下、２０１５年４月８日の“炭酸水の日”※２より開始します。それに伴い、“Fasting”を取り入れたい方のきっかけ作りとして、４月８日（水）～４月１２日（日）の５日間限定で、六本木ヒルズ（東京都港区）大屋根プラザにて、ゲロルシュタイナー５００ｍｌPETボトルが入ったオリジナルBOXをサンプリングする、“Water Lunch”サンプリングイベントを実施します。会場は、新生活シーズンで忙しい日々を過ごしているお客様がリラックスしていただけるような空間をイメージしており、キャンペーン開始日の４月８日（水）には、道端ジェシカさんもサンプリングに参加してゲロルシュタイナーをＰＲいたします。

ゲロルシュタイナー“Water Lunch“サンプリングイベント概要

・開催日時：2015年4月8日（水）～4月12日（日）　各回、11時30分～13時30分（予定）
　※初日の8日（水）は道端ジェシカさんもサンプリングを行います。
・開催場所：六本木ヒルズ　大屋根プラザ
（〒106-6108東京都港区六本木6-10-1 六本木ヒルズ）　　
※天候などにより急遽延期、中止となる場合もございます。

■イメージキャラクタープロフィール　　
道端ジェシカ…
1984年10月21日生まれ
女性ファッション誌・テレビ・広告を中心に活躍中。
モデル業だけではなくデザイナー業にも挑戦している。

※１　“Water Lunch”とは…
昼食の代替としてゲロルシュタイナーを飲むという、道端ジェシカさんが定期的に実践している“Fasting”方法を表した造語です。

※２　炭酸水の日　（日本記念日協会）とは…
２０１１年に「おいしい炭酸水」などを製造販売するサッポロ飲料株式会社（現ポッカサッポロフード＆ビバレッジ株式会社）が制定した記念日。由来は、４と８を炭酸の飲み口である「シュワ」と読む語呂合わせから。

■GEROLSTEINER（ゲロルシュタイナー）とは
ゲロルシュタイナーは、ドイツで120年以上愛され、日本を含む世界20カ国以上で愛飲されている高硬度（1310mg/L）の天然炭酸水です。ドイツ西部、豊かな自然あふれるアイフェル火山麓で採水・ボトリングされるゲロルシュタイナーは、カルシウムやマグネシウムなど天然ミネラルが含まれています。天然炭酸ガスのきめ細かい泡立ちが特長で、「硬水なのに飲みやすい」と女性を中心に好評を頂いております。

■ゲロルシュタイナーブランドサイト　⇒　http://www.pokkasapporo-fb.jp/gerol/

当ブランドは、今後も水分補給役としての“Fastingサポート“をテーマとした様々な企画を行うことで、お客様に新しいゲロルシュタイナーの飲み方や魅力を伝えてまいります。