法人別リリース

“@cosme Best Rated Cosmetics 2019 Ranking” on Sale Now, Showing Best Cosmetics Selected from ...

istyle — Thu, 06 Jun 2019 14:00:00 +0900

TOKYO, June 06, 2019 /Kyodo JBN/ --
istyle Inc.
“@cosme Best Rated Cosmetics 2019 Ranking” on Sale Now, Showing Best Cosmetics Selected from among over 40K Products Based on over 700K Online Reviews at a Glance
istyle Inc. (TSE Company Code: 3660), the Tokyo-based operator of beauty care portal site @cosme, started selling a traditional Chinese-character version of the magazine-book “@cosme Best Rated Cosmetics 2019 Ranking” on Thursday, June 6, 2019. This publication presents the entire array of products that won prizes at “THE BEST COSMETICS AWARDS 2018," which were selected from among more than 40,000 products on the basis of more than 700,000 word-of-mouth reviews posted on @cosme in 2018.

Image: the cover of “@cosme Best Rated Cosmetics 2019 Ranking”
https://kyodonewsprwire.jp/prwfile/release/M103196/201905317043/_prw_PI1fl_jQBh9c73.jpg

“@cosme THE BEST COSMETICS AWARDS” are designed to honor the products that are currently supported by consumers, as judged from word-of-mouth reviews posted on @cosme (https://www.cosme.net), Japan’s largest comprehensive website about cosmetics and beauty care information. The awards have been announced every year since 2000, drawing attention from consumers and the cosmetics industry in Japan as well as consumers abroad. In 2017, istyle launched the magazine-book in traditional Chinese characters in addition to its original Japanese-language edition, with the aim of providing overseas consumers keen on Japanese beauty products and the @cosme platform with information in their native language on popular cosmetics in Japan. The effort has paid off, prompting the company to sell the traditional Chinese edition again this year.

Besides informing readers on the prize-winning products at “@cosme THE BEST COSMETICS AWARDS 2018”, the magazine-book also lists up the top three products from the previous contests and gives information about “@cosme store” outlets abroad where the prize-winning products can be purchased. Furthermore, a supplementary booklet, which is titled “2018 UrCosme (@cosme TAIWAN) THE BEST COSMETICS AWARDS,” is also available for readers in Taiwan and highlights popular cosmetics in Taiwan, special offers and freebies. Feel free to pick it up and see for yourself.

Outline of “@cosme Best Rated Cosmetics 2019 Ranking”
Bonus 1: Freebies from award-winning brands (limited quantity)
Bonus 2: Coupons for use only at “@cosme store” outlets in Taiwan
* Outlets covered: All “@cosme store” outlets in Taiwan (https://cosmestore.tw/branch/)
* Terms of use: A NT$100 discount for a purchase of NT$1,000 or more
* Coupon expiration date: End of September, 2019
* Certain products are not covered by coupons. Coupons cannot be used in combination with another discount offer or during sales at reduced prices.

Release date: Thursday, June 6, 2019
Sale locations: “@cosme store” outlets, convenience stores, online bookstores and brick-and-mortar bookstores in Taiwan
Price: NT$299
Number of pages: 116 (including a 16-page supplement)
Size: 21 cm x 29.7 cm
Publisher: CHING WIN PUBLISHING CO., LTD.

istyle China Opens @cosme Official Online Store on China’s Largest General Trade ...

istyle — Tue, 09 Apr 2019 15:00:00 +0900

TOKYO, Apr. 09, 2019 /Kyodo JBN/ --
istyle Inc.
istyle China Opens @cosme Official Online Store on China’s Largest General Trade E-commerce Website “Tmall”
istyle Inc. (TSE Securities Code: 3660; hereinafter “istyle”) opened a new official online store, “@cosme Official Flagship Store,” on March 29, 2019, on China’s largest B2C general trade e-commerce website “Tmall.com (hereinafter “Tmall),” which is operated by China’s biggest online commerce company Alibaba Group Holding Ltd. (hereinafter “Alibaba”), through its consolidated subsidiary istyle China Co., Ltd. based in Shanghai.

Logo:
https://kyodonewsprwire.jp/prwfile/release/M103196/201904055139/_prw_PI4fl_91192gIw.jpg

Images of “@cosme Official Flagship Store” and the social media platform of Tmall “Weitao”:
https://kyodonewsprwire.jp/prwfile/release/M103196/201904055139/_prw_PI2fl_wLC9r1MB.jpg
https://kyodonewsprwire.jp/prwfile/release/M103196/201904055139/_prw_PI3fl_VdPX1eEg.jpg

Since 2015, istyle has opened its first official overseas online store “@cosme Official International Flagship Store” on the cross-border e-commerce website “Tmall Global” operated by Alibaba. In addition to the sales of cosmetics products, istyle has provided local Chinese users with the same opportunities to experience beauty products and obtain beauty information as domestic Japanese consumers, and in so doing, created opportunities for many of these users to learn more about Japanese cosmetics brands. The number of cross-border e-commerce users in China continues to rise every year, exceeding 100 million people in 2018. Along with that, “@cosme Official International Flagship Store” has also grown steadily.

At the same time, the number of monthly active users in the entirety of China’s e-commerce market reached 699 million people in 2018, and it is indisputable that the scale of the general trade e-commerce market in China is larger than that of cross-border e-commerce. By entering the general trade e-commerce market, istyle will be able to deliver cosmetics products which are popular on @cosme to even more local Chinese users. Along with the grand opening of the new store, istyle will also seek to actively share beauty information from Japan and communicate with local Chinese users by officially launching its media account on Tmall’s social media platform “Weitao.”

In addition, although the postponement of the implementation of new cross-border e-commerce regulations mandating the submission of customs clearance certificates has been extended indefinitely beyond 2019, risks remain with regard to compliance with the new regulations once they come into force. By leveraging its e-commerce experience accrued from its domestic and international operations to set up cross-border e-commerce stores as well as general trade e-commerce stores within China, istyle aims to provide comprehensive support and become a stable and powerful platform for cosmetics brands’ access to China.

Regarding istyle’s entry into the general trade e-commerce market, Alibaba has commented that it “would like istyle to bring many popular Japanese cosmetics products and brands to Chinese consumers, along with @cosme’s rankings and beauty information.” In the future, istyle will continue to support Japanese cosmetics brands’ access to the Chinese market, and also strengthen business relationships with international cosmetics brands that consumers are enthusiastic about.

About “@cosme Official Flagship Store”
--Grand opening: March 29, 2019 *Soft launch in the beginning of March
--Brands carried: Around 20 Japanese cosmetics brands, including KATE, freeplus, suisai, SOFINA and CureI, etc.
--Number of unique products (SKUs) carried: Around 100 SKUs *istyle is aiming to carry 30 brands and 200 SKUs by the end of June.
--Store website: http://cosmehzp.tmall.com

For more information, please visit the following website:
https://www.istyle.co.jp/en/news/press/2019/04/0405.html

istyle’s First Community-based Store, Fourth Hong Kong @cosme store to Open Dec. 21 in...

istyle — Mon, 17 Dec 2018 15:00:00 +0900

TOKYO, Dec. 17, 2018 /Kyodo JBN/ --
istyle Inc.
istyle’s First Community-based Store,
Fourth Hong Kong @cosme store
to Open Dec. 21 in East Point City Shopping Mall
On December 21, istyle Inc. (securities code: 3660), based in Tokyo, will open its fourth @cosme store in Hong Kong, @cosme store East Point City, a specialty cosmetics retail store based on the concept of "Experience, Discover, Your @cosme" through its consolidated subsidiary istyle Retail (Hong Kong) Co., Limited.

Store image of "@cosme store East Point City
Photo1: https://kyodonewsprwire.jp/img/201812111303-O1-2Yk9FXQ8
Photo2: https://kyodonewsprwire.jp/img/201812111303-O2-9ins47ET

1. @ cosme store East Point City
1) Opening in East Point City, a large shopping mall in the emerging residential area of Tseung Kwan O.
The new @cosme store will open in East Point City, a shopping mall in Tseung Kwan O, an upcoming residential area located in the eastern New Territories that has seen rapid development as a commuter town in recent years. As a large shopping mall, visitors can enjoy not only shopping but also experience a variety of entertainment. With Hong Kong University of Science and Technology nearby, it has become a popular shopping spot
for a variety of age groups, from trend-conscious consumers to young students.

2) Offering new brands while retaining the characteristics of existing stores
As with its existing stores, istyle will offer a fun shopping experience where every customer can discover his/her dream cosmetics, offering free testing of almost all products in store and counseling services for skin and makeup concerns. The products are all Japanese brands, and in addition to the popular brands from istyle’s other Hong Kong stores, HOMEI, COVERMARK, and bare minerals are also scheduled to join the lineup.

2. istyle’s first community-based store rooted in the local trade area
Since its initial foray into Hong Kong in June this year, istyle has opened four @cosme stores in succession, the latest being this East Point City branch. The three previous stores were opened in areas frequented by both Hong Kong residents and tourists from mainland China. However a majority of shoppers at Tseung Kwan O, the location of the fourth store, are local shoppers and the new store is istyle’s first “community-based store” in Hong Kong. By increasing customer engagement through closer communication with local shoppers, the company is taking on new challenges in Hong Kong.

Overview of "@cosme store East Point City”
Opening date: December 21, 2018
Address: Shop 111, 1F East Point City, 8 Chung Wa Rd, Tseung Kwan O, New Territories
Store name: @cosme store East Point City
Business hours: 10:00 - 22:00, open all year round
Floor area: 190 square meters
Carried brands: ALBION, COVERMARK, SHISEIDO, WASO, SOFINA, CHACOTT, Cher-couleur, FLOWFUSHI, bare minerals, HOMEI, other popular Japanese brands at @cosme

Asia’s Top Cosmetics Review Site @cosme Announces “THE BEST COSMETICS AWARDS 2018”

istyle — Mon, 03 Dec 2018 14:00:00 +0900

TOKYO, Dec. 3, 2018 /Kyodo JBN/ --
istyle Inc.
Asia’s Top Cosmetics Review Site @cosme Announces “THE BEST COSMETICS AWARDS 2018”
- OPERA’s “LIP TINT” Wins Grand Prize -

istyle Inc. (TSE First Section, Company Code: 3660), the Tokyo-based operator of @cosme, one of Asia’s largest beauty information and review sites, announced “@cosme THE BEST COSMETICS AWARDS 2018” on Dec. 3, 2018.

About @cosme:
@cosme is one of Asia’s largest beauty information websites, with a loyal user base of Japanese women. The information and reviews posted on @cosme make it useful for women's daily beauty, earning it widespread support.

(Image1: https://kyodonewsprwire.jp/img/201811290901-O1-0aUfq4se)

About @cosme THE BEST COSMETICS AWARDS:
The awards cover cosmetics and beauty products that have gained the most support from consumers, based on reviews written in 2018 by members of @cosme who have actually used the products. The winners of the awards were selected according to product rankings. The lineup of award-winning products, which reflects the opinions of ordinary consumers, has drawn attention from a wide range of parties concerned ranging from users to officials in the cosmetics and beauty care industries.

The 2018 Grand Prize went to “LIP TINT” from OPERA for the second year in a row and received the most favorable response from users on @cosme. In addition to its affordable price, LIP TINT’s three key features of “moisture, long-lasting color and comfortable wear” won high marks as a lip tint. Moreover, limited shades were released one after another, successively stealing the show and gained the attention of consumers through 2018. As evidence of its popularity, the product also won 1st place as “@cosme store Best Hits” which is decided solely on sales at @cosme stores throughout Japan.

(Image2: https://kyodonewsprwire.jp/img/201811290901-O2-0Gng6jx7)
For details, please visit:
Japanese
http://www.cosme.net/bestcosme/2018/

English
http://us.cosme.net/bestcosmeRankings

Traditional Chinese
http://tw.cosme.net/bestcosmeRankings

Simplified Chinese
http://cn.cosme.net/bestcosmeRankings

Korean
http://kr.cosme.net/bestcosmeRankings

istyle Inc. simultaneously announced, “UrCosme (@cosme TAIWAN) THE BEST COSMETICS AWARDS,” that reflect Taiwan’s beauty trends of 2018 the same day on its group site “UrCosme (@cosme TAIWAN),” which is a beauty information and review site in Taiwan. These awards are based on the rankings of products that have gained the most support from consumers. This year, the UrCosme (@cosme TAIWAN) Grand Prize went to YVES SAINT LAURENT 's " VINYL CREAM LIP STAIN."

For details, please visit:
(Traditional Chinese only)
https://www.urcosme.com/beauty-awards/2018/annual_index

Contact:

Tomoko Noda
Public Relations Group
istyle Inc.
Tel: +81-3-5575-1286
Email: istyle-press@istyle.co.jp

SOURCE istyle, Inc.

“@cosme store” Opening in Large Shopping Mall in Hong Kong near Mainland China

istyle — Wed, 31 Oct 2018 15:00:00 +0900

TOKYO, Oct. 31, 2018 /Kyodo JBN/ --
istyle Inc.
“@cosme store” Opening in Large Shopping Mall in Hong Kong near Mainland China
- Third Hong Kong Store, "@cosme store Landmark North," to Open on November 9 -

istyle Inc. (stock code: 3660), headquartered in Tokyo, will open its third store in Hong Kong, "@cosme store Landmark North," on November 9 through its consolidated subsidiary, istyle Retail (Hong Kong) Co., Limited, under the theme of "Experience, Discover, Your @cosme." The specialty cosmetics boutique will be housed in Hong Kong's northernmost large shopping mall near mainland China.

"@cosme store Landmark North" store image
(Image1: https://kyodonewsprwire.jp/img/201810309759-O2-6yG67DDe)
(Image2: https://kyodonewsprwire.jp/img/201810309759-O3-0C2Xdl9N)

1．Store overview
"@cosme store Landmark North" will open in "Landmark North," a large shopping mall connected to Sheung Shui Station, located in Hong Kong on the border with Shenzhen city in Guangdong Province. It is a shopping spot where countless tourists from mainland China gather. Within the store, there is a massive pillar that rises up through the center of the floor and the signage on the pillar displays @cosme's product ranking information and latest cosmetics news. With an environment where visitors are free to try almost all products, and with counseling for skin troubles and makeup problems available, the third store will provide a fun shopping experience that lets customers discover their “destined” cosmetics. It is also scheduled to showcase brands popular in mainland China, including “HIROSOPHY” and “MEDIHEAL,” in addition to brands available at the first and second Hong Kong stores.

"@cosme store Landmark North" overview
Opening date: November 9, 2018
Location: Shop 356, L3, Landmark North, 39 Lung Sum Avenue, Shek Wu Hui, Sheung Shui, New Territories, Hong Kong
Store name: @cosme store Landmark North
Business hours: 10:00-22:00 Open all year round
Retail floor area: 150 square meters
Brands available: ALBION, SOFINA, freeplus, CANMAKE, FLOWFUSHI, HIROSOPHY, MEDIHEAL, and more

2．Expectations for the third Hong Kong store as seen from the success of the first and second stores

First store: "@cosme store Star House" has been visited by over 100,000 customers per month in the past four months after its opening on June 8. From October 1 to 7, over 33,000 customers visited during the National Day of the People's Republic of China.

Second store: "@cosme store Tuen Mun Town Plaza," which opened on September 1, is visited by customers of a wide age range from teens to those in their 50s. Additionally, due to positive reviews posted on China's SNS-style electronic commerce (EC) website, "RED," the store is seeing an increase in customers from mainland China.

Third store: "@cosme store Landmark North" is located where customers from both Hong Kong and mainland China can visit more conveniently than ever. The istyle group has been conducting EC services in mainland China since 2015, and this store will offer customers an opportunity to experience @cosme offline as well as online.

Contact:
Tomoko Noda
Public Relations Group
istyle Inc.
Tel: +81-3-5575-1286
Fax: +81-3-5575-1261
Email: istyle-press@istyle.co.jp

Specialty Cosmetics Retail Store "@cosme store" Announces Opening of,,,

istyle — Wed, 29 Aug 2018 14:00:00 +0900

TOKYO, Aug. 29, 2018 /Kyodo JBN/ --
istyle Inc.
Specialty Cosmetics Retail Store "@cosme store" Announces Opening of,,,
- Following Promising Start of First Hong Kong Store -

istyle Inc. (TSE stock code: 3660, "istyle" hereafter) will open its second @cosme store in Hong Kong, “@cosme store tmtplaza (Tuen Mun Town Plaza),” a specialty cosmetics retail store based on the concept of "Discover, Experience, Your @cosme" on September 1 through its consolidated subsidiary istyle Retail (Hong Kong) Co., Limited, headed by Representative Director and President Hajime Endo.

Illustrative store image of "@cosme store tmtplaza "
Image1: https://kyodonewsprwire.jp/img/201808247224-O1-DAdiZ0o1
Image2: https://kyodonewsprwire.jp/img/201808247224-O2-46Lmrg13

1. Store overview
“@cosme store tmtplaza” will open in “tmtplaza,” a large shopping mall in New Territories West which is the largest residential area in the New Territories region, located in the westernmost area of Hong Kong. It is a popular shopping spot that 300,000 people visit each day, including not only citizens of Hong Kong but tourists from mainland China as well. The store interior packs all the charm of “@cosme store” into a retail space of 115 square meters. It will provide an exciting shopping experience for customers to “come, discover, your dream cosmetics” by freely testing almost all products in the store and through counseling services for skin and makeup concerns. Furthermore, in addition to popular brands such as “FLOWFUSHI” and “Chacott” that will simultaneously debut in Hong Kong with the opening of the second Hong Kong store, “freeplus” is expected to join its brand lineup.

”@cosme store tmtplaza” overview
Opening date: September 1, 2018
Location: Shop 1060, 1F, Phase 1, Tuen Mun Town Plaza, 1 Tuen Shun Street, Tuen Mun, New Territories
Store name: @cosme store Tuen Mun Town Plaza
Business hours: 10 a.m. - 10 p.m. (open all year round)
Retail floor area: 115 square meters
Brands available: Japanese cosmetics brands popular at @cosme, including ALBION, SOFINA, freeplus, Curel, FLOWFUSHI, Chacott, excel, and more

2. Current state of the first Hong Kong store and future expansion in Hong Kong
Two months after the first Hong Kong @cosme store, “@cosme store Star House,” opened on June 8, over 100,000 customers visit every month now and performance is excellent. Its concept of "Discover, Experience, Your @cosme " differs from those of existing Hong Kong cosmetics retailers and is widely supported by customers, many of whom can be found cheerily trying out cosmetics while engaging with the various sources of information in the store, including POP displays and product rankings in addition to counseling services. Following the opening of the second store, istyle is also planning to open multiple stores in June 2019. Don't miss the future expansion of “@cosme store” in Hong Kong.

istyle website: http://www.istyle.co.jp/en/

@cosme Announces “THE BEST COSMETICS AWARDS 2018 Mid-Year New Products”

istyle — Thu, 14 Jun 2018 14:00:00 +0900

TOKYO, June 14, 2018 /Kyodo JBN/ --
istyle Inc.
@cosme Announces “THE BEST COSMETICS AWARDS 2018 Mid-Year New Products”
- Dejavu’s “LASTING-FINE a CREAM PENCIL EYELINER” Wins Grand Prize -

istyle Inc. (TSE First Section, Company Code: 3660) -- a Tokyo-based operator of @cosme, one of Asia’s largest beauty information and review sites -- announced “@cosme THE BEST COSMETICS AWARDS 2018 Mid-Year New Products” on June 14, 2018.

(Image1: https://kyodonewsprwire.jp/img/201806114859-O1-HKECg997)

About @cosme:
@cosme is one of Asia’s largest beauty information websites, with a loyal user base of Japanese women. The information and reviews posted on @cosme are useful for women's daily beauty, earning widespread support.

(Image2: https://kyodonewsprwire.jp/img/201806114859-O2-18F32aMz)

About “@cosme THE BEST COSMETICS AWARDS 2018 Mid-Year New Products”:
The awards cover products released during a six-month period from November 1, 2017, to April 30, 2018. These awards recognize products that have gained the most support from consumers, based on reviews written by members of @cosme. The awards reflect the opinions of consumers and awarded products are notable and recognized by both users and professionals within the beauty industry.

Dejavu’s “LASTING-FINE a CREAM PENCIL EYELINER” Wins Grand Prize
The Grand Prize, the product that was most widely supported by consumers, was awarded to dejavu’s “LASTING-FINE a CREAM PENCIL EYELINER.” Over the years, cosmetics have improved in functionality and now raise the bar for differentiating products. Under the situation, factors such as “package design,” “scent” and “texture” that affect the five senses have become increasingly significant for consumers’ purchase motivations. “LASTING-FINE a CREAM PENCIL EYELINER” allows consumers “to freely apply ultra-thin to thick lines,” is “less likely to smudge or fade” and “glides on smoothly.” This eyeliner has received highly favorable reviews for both its functionality and texture.

(Image3: https://kyodonewsprwire.jp/img/201806114859-O3-F0sAeN9I)

Please refer to the following websites for more information.
Japanese: http://www.cosme.net/bestcosme/2018_half
English: http://us.cosme.net/bestcosmeRankings
Traditional Chinese: http://tw.cosme.net/bestcosmeRankings
Simplified Chinese: http://cn.cosme.net/bestcosmeRankings
Korean: http://kr.cosme.net/bestcosmeRankings

Asia’s Top Cosmetics Review Site @cosme Announces “THE BEST COSMETICS AWARDS 2017”

istyle — Thu, 07 Dec 2017 16:00:00 +0900

TOKYO, Dec. 7, 2017 /Kyodo JBN/ --
istyle Inc.
Asia’s Top Cosmetics Review Site @cosme Announces “THE BEST COSMETICS AWARDS 2017”
istyle Inc. (TSE First Section, Company Code: 3660), a Tokyo-based operator of @cosme, one of Asia’s largest beauty information and review sites, announced “@cosme THE BEST COSMETICS AWARDS 2017” on December 7, 2017. The awards reflect Japan’s beauty trends of 2017.

(Image1: http://prw.kyodonews.jp/img/201712068742-O4-8m5W35Li)

About @cosme:
@cosme is one of Asia’s largest beauty information websites, with a loyal user base of Japanese women. The information and reviews posted on @cosme are useful for women's daily beauty care, earning widespread support.

(Image2: http://prw.kyodonews.jp/img/201712068742-O5-RU29yKv8)

About the @cosme Best Cosmetics Awards:
The awards cover cosmetics and beauty products that have gained the most support from consumers, based on reviews written in 2017 by members of @cosme who have actually used the products. The winners of the awards were selected according to product rankings. The lineup of award-winning products reflect the true voices of consumers and are recognized by a wide range of parties from users to professionals in the industry.

OPERA's "Lip Tint" wins Grand Prize:
The 2017 Grand Prize went to “LIP TINT,” produced by OPERA, which received the most favorable response from users on @cosme.

(Image3: http://prw.kyodonews.jp/img/201712068742-O3-669uQS0p)

Please refer to the following websites for more information.
Japanese
http://www.cosme.net/bestcosme/2017/
English
http://us.cosme.net/bestcosmeRankings　
Traditional Chinese
http://tw.cosme.net/bestcosmeRankings　
Simplified Chinese
http://cn.cosme.net/bestcosmeRankings　
Korean
http://kr.cosme.net/bestcosmeRankings　

istyle Inc. announced similar rankings, “2017 UrCosme(@cosme TAIWAN) THE BEST COSMETICS AWARDS,” that reflect Taiwan’s beauty trends of 2017 the same day on its group site “UrCosme(@cosmeTAIWAN),” which is a beauty information and review site in Taiwan. These awards are based on the rankings of products which have gained the most support from consumers. This year, the UrCosme(@cosmeTAIWAN) Grand Prize went to REVLON's "Super Lustrous Lipstick."

Please refer to the following websites for more information.
Traditional Chinese only
https://www.urcosme.com/beauty-awards/2017/annual_index

@cosme Announces "THE BEST COSMETICS AWARDS 2017 Mid-Year New Products"

istyle — Wed, 14 Jun 2017 14:00:36 +0900

TOKYO, June 14, 2017 /Kyodo JBN/ --
istyle Inc.
@cosme Announces "THE BEST COSMETICS AWARDS 2017 Mid-Year New Products"
- OPERA's "Lip Tint" Wins Grand Prize -

istyle Inc. (TSE First Section, Company Code: 3660) -- which is the Tokyo-based operator of @cosme, one of Asia's largest beauty information and review sites -- announced "@cosme THE BEST COSMETICS AWARDS 2017 Mid-Year New Products" on June 14, 2017. These awards recognize the most popular newly released products in the first half of 2017.

(Image: http://prw.kyodonews.jp/prwfile/release/M103196/201706092568/_prw_PI1fl_Q98yRike.png)

About @cosme:
@cosme is one of Asia's largest beauty information websites, with a loyal user base of Japanese women. The information and reviews posted on @cosme make it useful for women's daily beauty, earning it widespread support.

About "@cosme THE BEST COSMETICS AWARDS 2017 Mid-Year New Products":
The awards cover products released during the six-month period from November 1, 2016, to April 30, 2017. These awards recognize the products that have gained the most support from consumers, based on the reviews written by members of @cosme. Because the awards represent the viewpoint of consumers themselves, winning products attract attention from both users and those within the cosmetics and beauty industry.

OPERA's "Lip Tint" wins Grand Prize:
The Grand Prize went to the "Lip Tint" produced by OPERA, receiving the most favorable response from users on @cosme.

Please refer to the following websites for more information.
Japanese: http://www.cosme.net/bestcosme/2017_half
English: http://us.cosme.net/bestcosmeRankings
Traditional Chinese: http://tw.cosme.net/bestcosmeRankings
Simplified Chinese: http://cn.cosme.net/bestcosmeRankings
Korean: http://kr.cosme.net/bestcosmeRankings

Asia's Top Cosmetics Review Site @cosme Announces THE BEST COSMETICS AWARDS 2016

istyle — Thu, 01 Dec 2016 14:00:15 +0900

TOKYO, Dec. 1, 2016 /Kyodo JBN / --
istyle Inc.
Asia's Top Cosmetics Review Site @cosme Announces THE BEST COSMETICS AWARDS 2016
- Award-winning Lineup Reflects Japan's Beauty Trends in 2016 -

istyle Inc. (TSE First Section, Company Code: 3660) -- which is the Tokyo-based operator of @cosme, one of Asia's largest beauty and cosmetics information sites -- announced the winners of this year's "@cosme THE BEST COSMETICS AWARDS 2016 " on December 1, 2016, a lineup that reflects Japan's beauty trends this year.

(Photo1: http://prw.kyodonews.jp/prwfile/release/M103196/201611286644/_prw_OI1fl_5AYQ7bH2.png)

About @cosme:
@cosme is one of Asia's largest beauty websites, with a loyal user base of Japanese women. The information and reviews posted on @cosme make it useful for women's daily beauty, earning it widespread support

About @cosme THE BEST COSMETICS AWARDS:
The awards recognize the products that have gained the most support from consumers, based on reviews written by members of @cosme who have actually used the products. Because the awards represent the viewpoint of consumers themselves, winning products attract attention from both users and those within the cosmetics and beauty industry.

ADDICTION's "THE EYESHADOW" wins Grand Prize:
The 2016 Grand Prize went to "THE EYESHADOW" which, produced by ADDICTION, received the most favorable response from users on @cosme.

(Photo2: http://prw.kyodonews.jp/prwfile/release/M103196/201611286644/_prw_OI2fl_y76DAo06.jpg)

For details on the rankings, please visit the following websites:
Japanese
http://www.cosme.net/bestcosme/2016/
English
http://us.cosme.net/bestcosmeRankings
Traditional Chinese
http://tw.cosme.net/bestcosmeRankings
Simplified Chinese
http://cn.cosme.net/bestcosmeRankings
Korean
http://kr.cosme.net/bestcosmeRankings

Asia's Top Cosmetics Review Site @cosme Announces THE BEST COSMETICS AWARDS...

istyle — Wed, 22 Jun 2016 13:00:23 +0900

TOKYO, June 22, 2016 /Kyodo JBN/ --
istyle Inc.
Asia's Top Cosmetics Review Site @cosme Announces THE BEST COSMETICS AWARDS 2016 Mid-Year New Products
@cosme, One of Asia's Largest Cosmetics and Beauty Review Sites, Recognizes Users' Favorite New Products -

istyle Inc. (TSE First Section, Company Code: 3660), which is the Tokyo-based operator of @cosme, one of Asia's largest beauty and cosmetics information sites, announced "@cosme The Best Cosmetics Awards 2016 Mid-Year New Products," on June 22, 2016. These awards recognize the most popular new products in the first half of 2016.

About @cosme
@cosme is one of Asia's largest beauty websites, with a loyal user base of Japanese women. The information and reviews posted on @cosme make it useful for women's daily beauty, earning it widespread support.

About @cosme The Best Cosmetics Awards 2016 Mid-Year New Products
The awards cover products released during the six-month period between November 1, 2015 and April 30, 2016. These awards recognize the products that have gained the most support from consumers, based on the reviews written by members of @cosme. Because the awards represent the viewpoint of consumers themselves, winning products attract attention from both users and those within the cosmetics and beauty industry.

Please refer to the following websites for more information.

Japanese: http://www.cosme.net/bestcosme/2016_half
English: http://us.cosme.net/bestcosmeRankings
Traditional Chinese: http://tw.cosme.net/bestcosmeRankings
Simplified Chinese: http://cn.cosme.net/bestcosmeRankings
Korean: http://kr.cosme.net/bestcosmeRankings

Japan's Leading Cosmetics Website @cosme Announces 2015 Best Cosmetics Awards

istyle — Mon, 14 Dec 2015 11:00:23 +0900

TOKYO, Dec. 14, 2015 /Kyodo JBN/ --
istyle Inc.

Japan's Leading Cosmetics Website @cosme Announces 2015 Best Cosmetics Awards

- Award-winning Lineup Reflects Japan's Beauty Trends in 2015 -

Istyle Inc. (Company Code:3660 First Section of Tokyo Stock Exchange) -- the operator of @cosme, one of Asia's largest websites introducing user reviews on cosmetics and information on beauty care -- announced the winners of this year's "@cosme Best Cosmetics Awards" on December 2, 2015, a lineup that reflects Japan's beauty trends this year.

About @cosme:
The @cosme website is one of Asia's largest comprehensive information portals on beauty care. It has won tremendous support from Japanese women, who find the website's beauty care information and product reviews posted by members of the @cosme community useful for their daily beauty care routines.

About the @cosme Best Cosmetics Awards:
The winners of the 2015 @cosme Best Cosmetics Awards were chosen and ranked in a fair manner by quantifying the amount of buzz each product has generated among @cosme viewers, based on reviews submitted by members who have actually used the products. The event has been held annually since 2002. The lineup of award-winning products, which reflects the opinions of the ordinary consumer, has drawn attention from a wide audience from customers to those in the cosmetics and beauty care industries.

For details on the rankings, please visit the following websites:

Japanese
http://www.cosme.net/bestcosme/2015/
English
http://us.cosme.net/bestcosmeRankings
Traditional Chinese
http://tw.cosme.net/bestcosmeRankings
Simplified Chinese
http://cn.cosme.net/bestcosmeRankings
Korean
http://kr.cosme.net/bestcosmeRankings

Source: istyle Inc.

Japan's Leading Cosmetics Website @cosme Announces 2015 Best Cosmetics Awards

istyle — Fri, 11 Dec 2015 14:00:46 +0900

TOKYO, Dec. 11, 2015 /Kyodo JBN/ --
istyle Inc.

Japan's Leading Cosmetics Website @cosme Announces 2015 Best Cosmetics Awards

- Award-winning Lineup Reflects Japan's Beauty Trends in 2015 -

Istyle Inc. (Company Code:3660 First Section of Tokyo Stock Exchange) -- the operator of @cosme, one of Asia's largest websites introducing user reviews on cosmetics and information on beauty care -- announced the winners of this year's "@cosme Best Cosmetics Awards" on December 2, 2015, a lineup that reflects Japan's beauty trends this year.

About @cosme:
The @cosme website is one of Asia's largest comprehensive information portals on beauty care. It has won tremendous support from Japanese women, who find the website's beauty care information and product reviews posted by members of the @cosme community useful for their daily beauty care routines.

About the @cosme Best Cosmetics Awards:
The winners of the 2015 @cosme Best Cosmetics Awards were chosen and ranked in a fair manner by quantifying the amount of buzz each product has generated among @cosme viewers, based on reviews submitted by members who have actually used the products. The event has been held annually since 2002. The lineup of award-winning products, which reflects the opinions of the ordinary consumer, has drawn attention from a wide audience from customers to those in the cosmetics and beauty care industries.

For details on the rankings, please visit the following websites:

Japanese
http://www.cosme.net/bestcosme/2015/
English
http://us.cosme.net/bestcosmeRankings
Traditional Chinese
http://tw.cosme.net/bestcosmeRankings
Simplified Chinese
http://cn.cosme.net/bestcosmeRankings
Korean
http://kr.cosme.net/bestcosmeRankings

Source: istyle Inc.

Japan's Largest Cosmetics Portal @cosme Announces @cosme BEST COSMETICS AWARDS 2015 Spring/Summer

istyle — Thu, 18 Jun 2015 14:00:17 +0900

TOKYO, June 18 /Kyodo JBN/
istyle, Inc.

Japan's Largest Cosmetics Portal @cosme Announces @cosme BEST COSMETICS AWARDS 2015 Spring/Summer
The website @cosme, which is managed by istyle Inc. (First Section of Tokyo Stock Exchange, Company Code: 3660) and is the largest cosmetics/beauty portal website in Japan, posted the results of the "@cosme BEST COSMETICS AWARDS 2015 Spring/Summer" on June 18, 2015.

The "@cosme BEST COSMETICS AWARDS 2015 Spring/Summer" were given to the best new products put on sale between November 1, 2014 and April 30, 2015. Awards were given to the top debut cosmetics and beauty products to have gained the support of the members of the @cosme community, as demonstrated by their reviews and contributions to the site during that half-year period. The awards were compiled by @cosme, which combined a large number of member reviews and opinions with @cosme's unique analysis to create a list that reflects the opinions of the users, without the influence of industry experts or product manufacturers.

For more information on rankings, please visit websites below:
-Japanese - http://www.cosme.net/bestcosme/2015_half
-English - http://us.cosme.net/BestcosmeRankings
-Simplified Chinese - http://cn.cosme.net/BestcosmeRankings
-Traditional Chinese - http://tw.cosme.net/BestcosmeRankings
-Korean - http://kr.cosme.net/BestcosmeRankings

How winners were chosen:
The winners of the 2015 Spring/Summer @cosme BEST COSMETICS AWARDS were chosen by considering the reviews and scores submitted by @cosme users, as well as how many reviews were submitted for each product, to determine how much buzz a product generated after launch.

Consideration period: November 1, 2014 to April 30, 2015
Products considered: 3,960*
Total reviews considered: 57,259

*Includes cosmetics, OTC products, and other beauty items. For products listed in multiple categories on @cosme, editors looked at the quality and content of the reviews across categories to decide eligibility for awards.

Special sale campaign:
The English-language cosme.com (https://www.cosme.com/en/) will offer a cosme.com limited edition set to celebrate the 2015 Spring/Summer @cosme BEST COSMETICS AWARDS.

About @cosme:
The @cosme website is Japan's largest portal for cosmetics and beauty products, with more than 12 million user posts and a database of 250,000 products comprising 28,000 domestic and foreign brands. With more than 11 million visitors per month, @cosme sees over 280 million monthly page views on a variety of web devices, meaning the reviews and discussions on @cosme reach a wide, growing audience.

Website: http://us.cosme.net/BestcosmeRankings

About istyle Inc.
Head office: Minato-ku, Tokyo

Source: istyle, Inc.

Japan's Largest Cosmetics Portal @cosme Announces @cosme BEST COSMETICS AWARDS 2015 Spring/Summer

istyle — Thu, 18 Jun 2015 14:00:10 +0900

TOKYO, June 18 /Kyodo JBN/
istyle, Inc.

Japan's Largest Cosmetics Portal @cosme Announces @cosme BEST COSMETICS AWARDS 2015 Spring/Summer

The website @cosme, which is managed by istyle Inc. (First Section of Tokyo Stock Exchange, Company Code: 3660) and is the largest cosmetics/beauty portal website in Japan, posted the results of the "@cosme BEST COSMETICS AWARDS 2015 Spring/Summer" on June 18, 2015.

The "@cosme BEST COSMETICS AWARDS 2015 Spring/Summer" were given to the best new products put on sale between November 1, 2014 and April 30, 2015. Awards were given to the top debut cosmetics and beauty products to have gained the support of the members of the @cosme community, as demonstrated by their reviews and contributions to the site during that half-year period. The awards were compiled by @cosme, which combined a large number of member reviews and opinions with @cosme's unique analysis to create a list that reflects the opinions of the users, without the influence of industry experts or product manufacturers.

For more information on rankings, please visit websites below:
-Japanese - http://www.cosme.net/bestcosme/2015_half
-English - http://us.cosme.net/BestcosmeRankings
-Simplified Chinese - http://cn.cosme.net/BestcosmeRankings
-Traditional Chinese - http://tw.cosme.net/BestcosmeRankings
-Korean - http://kr.cosme.net/BestcosmeRankings

How winners were chosen:
The winners of the 2015 Spring/Summer @cosme BEST COSMETICS AWARDS were chosen by considering the reviews and scores submitted by @cosme users, as well as how many reviews were submitted for each product, to determine how much buzz a product generated after launch.

Consideration period: November 1, 2014 to April 30, 2015
Products considered: 3,960*
Total reviews considered: 57,259

*Includes cosmetics, OTC products, and other beauty items. For products listed in multiple categories on @cosme, editors looked at the quality and content of the reviews across categories to decide eligibility for awards.

Special sale campaign:
The English-language cosme.com (https://www.cosme.com/en/) will offer a cosme.com limited edition set to celebrate the 2015 Spring/Summer @cosme BEST COSMETICS AWARDS.

About @cosme:
The @cosme website is Japan's largest portal for cosmetics and beauty products, with more than 12 million user posts and a database of 250,000 products comprising 28,000 domestic and foreign brands. With more than 11 million visitors per month, @cosme sees over 280 million monthly page views on a variety of web devices, meaning the reviews and discussions on @cosme reach a wide, growing audience.

Website: http://us.cosme.net/BestcosmeRankings

About istyle Inc.
Head office: Minato-ku, Tokyo

Source: istyle, Inc.