IPSA Reveals Positive Effects of Self-touch to Mind Based on Neurological Knowledge

IPSA — Wed, 17 Jul 2024 17:00:00 +0900

TOKYO, July 17, 2024 /Kyodo JBN/ --
IPSA Co., Ltd.
IPSA Co., Ltd., a cosmetics brand that aims to help awaken the natural power of each person's skin to bring out its beauty, focuses on the potential of daily skincare to not only make the skin healthy but also impact the mind. IPSA believes that addressing both the skin and mind is important for bringing out each person's beauty. To promote the methods and importance of correct skincare, it will continue to communicate personalized skincare methods based on consultation and develop products that support it. Based on surveys on the skin and mind, as well as neurological research conducted by Shiseido Co., Ltd. and Tokyo Metropolitan University, IPSA discovered that self-touch during skincare calms the mind and provides a sense of security.

- Survey data on the skin and mind
The company conducted a survey on the impact of mental burdens such as stress on the skin, targeting 700 Japanese men and women aged between their 10s and 60s.

Survey data: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI1fl_1C959sDM.png

- Research on the skin and mind
Research using neurological methods revealed the positive effects for individuals of touching their own skin (self-touch).

Technology to measure the condition of brain activities applied
The company objectively assessed and examined the effects of self-touch based on neurological research (*1). In the experiment, it measured changes in the brain of subjects when they touched the back of their left hand with simple and soft movements, using fMRI (*2).

(*1) Joint research by Shiseido and Tokyo Metropolitan University; Kikuchi Y, Shirato M, Machida A, et al. "The Neural Basis of Self-Touch in a Pain-Free Situation" Neuropsychiatry (London) (2018) 8(1), 186-196, 201
(*2) Functional magnetic resonance imaging

Impact of self-touch on the brain
In the fMRI measurement, the company observed that self-touch on the skin reduces activity in parts of the brain related to attention and alertness to the external world and the activation of sympathetic nerves, as well as the part where the center for raising blood pressure is located. This result suggests that self-touch during skincare, etc. calms sympathetic nerves and alleviates external attention and alertness, increasing the sense of security.

Image of MRI equipment: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI2fl_Ei7TPEX1.png

Images showing how brain reacts:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI8lg_3HAKOaYp.png

In March 2024, the company also launched Suhada Chaya, a special website in Japan that reveals the relationship between the skin and mind through interviews with top artists, actors, models, and culinary experts. The website helps its visitors take care of their skin and mind and provides tips to beautify themselves in their own way by learning how experts in different fields take care of their skin and mind.

Suhada Chaya special page URL:
https://www.ipsa.co.jp/chaya/chaya-top.html (Japanese)

Proposal by IPSA: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI4fl_TnMMA8Cc.png

Images of IPSA products: https://kyodonewsprwire.jp/attach/202407043171-O1-CVOBgy42.pdf

- IPSA The Time Reset Aqua (Quasi-drug) 200 mL
4,400 JPY incl. tax
*Suggested retail price: 4,000 JPY

Medicated lotion that forms an artificial layer of moisture with moisturizing ingredients on the skin surface, improving skin texture, and keeping the skin supple and dewy. IPSA's original moisturizing ingredient, Aqua Presenter III* forms an artificial layer of moisture that retains moisturizing ingredients on the skin surface, and moisturizes the skin based on the level of dryness, trapping moisture and keeping the skin hydrated. Hydration helps improve the skin's moisture balance and makes the skin less prone to oiliness, while active ingredients prevent roughness and adult acne. Alcohol (ethanol)-free.
*Aqua Presenter III (moisturizing ingredient): Sodium Acetylhyaluronate, Polyoxyethylene (14), Polyoxypropylene (7) Dimethyl ether, Polyoxyethylene (17) Polyoxypropylene (4) Dimethyl ether, 2-methacryloyloxy ethyl phosphorylcholine-butyl methacrylate copolymer

- IPSA Essence Lotion Ultimate 150 mL
9,900 JPY incl. tax
*Suggested retail price: 9,000 JPY

For beautiful skin full of deep moisture and resilience.
Focused on the strong vitality of the resurrection plant that restores lush green leaves with little water in deserts.

Formulated with a desert plant extract (*1) and AMINO5IN composed of amino acids, this rich lotion deeply moisturizes the skin and leaves it glowing with clarity and resilience to bring out the skin's beauty potential to the maximum (*2). Alcohol (ethanol)-free and paraben-free.
(*1) Myrothamnus Flabellifolia Extract, Glycerin (resilient and moisturizing ingredient)
(*2) At IPSA

- IPSA ME (Quasi-drug)
8 types (175 mL each), 7,150 JPY incl. tax
*Suggested retail price: 6,500 JPY

Eight types to select from based on each person's skin condition to make the skin look vibrant and resilient and filled with vitality.

- IPSA ME Sensitive
4 types (175 mL each), 6,050 JPY incl. tax
*Suggested retail price: 5,500 JPY

Four hypoallergenic types for sensitive skin to make skin moist and healthy.

- IPSA ME Ultimate e (Quasi-drug)
4 types (50 mL each), 11,000 JPY incl. tax
*Suggested retail price: 10,000 JPY

Four ultimate* types for superior* skin with deep moisture, high-quality resilience, and radiant clarity.
*Ultimate/superior: At IPSA

About IPSA: https://cdn.kyodonewsprwire.jp/prwfile/release/M108270/202407043171/_prw_PI5fl_SoFPphH3.png

IPSA to Release “SERUM 0” in Autumn 2019, Featuring New Serum Achieving “Bare 0 (Zero)” Skin

IPSA — Thu, 22 Aug 2019 15:00:00 +0900

TOKYO, Aug. 22, 2019 /Kyodo JBN/ --
IPSA Co., Ltd.
IPSA to Release “SERUM 0” in Autumn 2019,
Featuring New Serum Achieving “Bare 0 (Zero)” Skin
IPSA Co., Ltd., known for its cosmetics brand IPSA, is releasing on Friday, August 23, 2019, the new “SERUM 0” which achieves “Bare 0 (Zero)” skin. IPSA is popular for “The Time R Aqua” and “ME (Metabolizer)” which extract the natural beauty of the skin.

(Logo: https://kyodonewsprwire.jp/img/201908219852-O11-LgaMU0I4)

(Image1: https://kyodonewsprwire.jp/prwfile/release/M105676/201908219852/_prw_PI12fl_3BoN767W.png)

(Images2: https://kyodonewsprwire.jp/release/201908219852?p=images)

People unknowingly accumulate waste in their bodies in daily lives. The causes include long hours of desk work, lack of exercise, and a diet high in sodium. The waste accumulated is thought to not only trigger physical but also skin disorders. When people have stored what their body and mind do not need, let them go back and restart from “zero.” Shedding oneself of excess and rebooting from “zero” will make the skin brighter and purer so that it regains its beauty. IPSA has defined dewy and immaculate skin as “Bare Zero” and is releasing “SERUM 0” for achieving the purity and clarity of Bare 0.

Combining SERUM 0 formulated with the newly adopted 0 (zero) Complex and IPSA’s original massage technique “0 (zero) Method” will tone the contour of the face and skin to achieve a dewy and fresh Bare 0 skin.

IPSA has been committed to providing personalized skincare recipes to customers since the brand’s founding, but to coincide with the release of SERUM 0, the skin analyzer “Ipsalyzer” has been upgraded to include a new index that visualizes the accumulated waste to provide more customized recipes for various skin types. It is the birth of a serum that will make the skin feel fresh and crystal-clear as if resetting one’s mind to the state of zero.

The presentation of the new product was given at LUMINE 0 in Shinjuku, Tokyo, on May 30 and 31, 2019, ahead of the product’s release. Symbolic CG animation was projected onto female objects and the floor in a stylish and sophisticated room to express the interpretation of the world of “0 (Zero)” at the venue. Guests swarmed “the Ipsalyzer booth” in the venue as it offered suggestions for customized skincare items and methods by asking simple questions and measuring the skin for its moisture retention and sebum secretion abilities. IPSA’s unique massage technique, the “0 (Zero) Method,” for effectively toning the contour of the face and cheeks was introduced in the “SERUM 0 booth,” which elicited cries of delight from guests. The event bustled with guests enjoying the new product, and it closed on a high note.

Product overview
- Name: IPSA SERUM 0
- Volume: 50ml
- Suggested retail price in Japan: 10,800 yen, including tax (10,000 yen, excluding tax)
- Date of release: Friday, August 23, 2019.
*To be launched in various countries sequentially from August 2019, and in 2020 in China.

Adopted technology
0 - Complex
Star Fruit Extract (Averrhoa Carambola Leaf Extract), Houttuynia Cordata Extract, Camellia Sinensis Leaf Extract, Glycerine.

For details, please visit:
https://kyodonewsprwire.jp/attach/201908219852-O1-433q07I3.pdf

法人別リリース

IPSA Reveals Positive Effects of Self-touch to Mind Based on Neurological Knowledge

IPSA to Release “SERUM 0” in Autumn 2019, Featuring New Serum Achieving “Bare 0 (Zero)” Skin