法人別リリース

7 Entry Categories to Be Offered in 12th GATSBY CREATIVE AWARDS

Mandom — Mon, 14 Aug 2017 14:00:00 +0900

Aug. 14, 2017
Mandom Corporation
7 Entry Categories to Be Offered in 12th GATSBY CREATIVE AWARDS, Asia’s Biggest Creative Festival for Students
- Special Creative Festival for Students, Held across 11 Asian Countries & Regions -

Mandom Corporation based in Osaka, Japan, announced on August 14 the holding of the 12th GATSBY CREATIVE AWARDS in 11 countries and regions across Asia. GATSBY is the men's grooming brand from Mandom Corporation.

(Image: http://prw.kyodonews.jp/img/201708104583-O1-2zT57yk6)

As a company that supports creative activities of students, Mandom Corporation is hosting this creative contest for students across Asia as one of the largest such award competitions in the region. Any student in the eligible area can enter easily for a chance to win an award using Instagram or the web. The Final Prize winner representing each country will be invited to the 12th GATSBY CREATIVE AWARDS FINAL to be held on Saturday, March 10, 2018, in the Hikarie Hall A, Shibuya Hikarie Building 9F in Tokyo’s Shibuya district. As the culmination of the students’ creative festival, one whole day of events packed with excitement will roll out when students from across Asia are offered the chance of freely expressing ideas that only students can generate, showcased through the displays and performances of their works.

12th GATSBY CREATIVE AWARDS official website: http://award.gatsby.jp/12/ms/

12th GATSBY CREATIVE AWARDS: General Information
GATSBY CREATIVE AWARDS is one of Asia’s biggest contests and offers a publicity opportunity for a wide range of creative content produced by students. Not only students who want to be content creators and performers but also newcomers to this kind of creative activity who are interested in creating or expressing themselves can enter the AWARDS quite easily if they are inspired by an original idea.

12th GATSBY CREATIVE AWARDS - 3 Major Themes:
1. Just be Cool
2. Just be Fun
3. Just be Yourself

Entry Categories:
1. Student COMMERCIAL
Create a 15- or 30-second video/commercial for the Student COMMERCIAL category for GATSBY product(s).
Country/region eligible for entry: Cambodia, mainland China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mongolia, Singapore, Taiwan, Thailand
Entry accepted: September 1 to October 31, 2017

2. Student ART
For the Student ART category, create either a mascot character or an advertisement poster for GATSBY product(s).
Country/region eligible for entry: Hong Kong, Japan, Malaysia
Entry accepted: September 1 to October 31, 2017

3. Student DANCE
For the Student DANCE category, record a video of a solo dance performance that is 60 seconds or shorter and upload the video onto Instagram.
Country/region eligible for entry: Cambodia, Indonesia, Hong Kong, Japan, Malaysia
Entry accepted: December 1, 2017, to January 5, 2018

4. Student MUSIC
For the Student MUSIC category, record a video of a music performance that is 60 seconds or shorter and upload the video onto Instagram.
Country/region eligible for entry: Indonesia, Hong Kong, Japan, Malaysia
Entry accepted: December 1, 2017, to January 5, 2018

5. Student FASHION
For the Student FASHION category, upload a photo of your outfit/fashion coordinates onto Instagram.
Country/region eligible for entry: Hong Kong, Japan, Malaysia
Entry accepted: December 1, 2017, to January 5, 2018

6. Student SMARTPHONE
For the Student SMARTPHONE category, upload any recent photos that show something cool and stylish or fun onto Instagram.
Country/region eligible for entry: Hong Kong, Japan, Malaysia, Singapore
Entry accepted: December 1, 2017, to January 5, 2018

7. Student HAIRSTYLE
For the Student HAIRSTYLE category, upload a before-and-after photo of a cool and stylish hairstyle onto Instagram.
Country/region eligible for entry: Cambodia, Indonesia, Hong Kong, Japan, Malaysia, Singapore
Entry accepted: December 1, 2017, to January 5, 2018

Special Note on Eligibility:
Student (of any nationality) belonging to a senior high school, technical college, junior college, university, or graduate school located in each eligible country or region

Newcomer Singaporean Students Win Two Awards in Mandom's 11th Commercial Video Contest "GATSBY...

Mandom — Tue, 21 Feb 2017 14:00:23 +0900

OSAKA, Japan, Feb. 21, 2017 /Kyodo JBN/ --
Mandom Corporation
Newcomer Singaporean Students Win Two Awards in Mandom's 11th Commercial Video Contest "GATSBY CREATIVE AWARDS"
Mandom Corp., Osaka City, held a ceremony in Tokyo on January 28, 2017, to announce winners of the 11th GATSBY CREATIVE AWARDS, including the Greatest GATSBY Award, as part of an event to promote the company's flagship GATSBY brand.

Outline of the 11th GATSBY CREATIVE AWARDS

Launched in 2006, the GATSBY CREATIVE AWARDS event, now in its 11th year, has grown into one of Asia's largest video commercial competitions for students aspiring to be a professional video creator as well as entry-level students, focusing on GATSBY, the men's grooming brand from Mandom, as the subject for shooting.

The company invited students from 8 countries and regions -- Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mongolia, Singapore, Taiwan, Thailand and the United States -- to submit their works for the 11th contest. Singapore participated for the first time. A total of 1,472 works were submitted during the application period.

Twenty-five works were selected through the first elimination process by experts and popular voting taken on the web for the final round held at Quest Hall in Harajuku, Tokyo, on January 28.

The Standard CM Category Award and the Character Award went to Cho Kakkoii, a team of students from Temasek Polytechnic in Singapore, for its work capturing the craziness and fun behind magical transformation with the use of GATSBY Hairwax. The team received a total of 200,000 yen in prize money.

Award-winning work:
Title: Cho Kakkoii (So Cool!)
Team: Cho Kakkoii (Singapore)
School: Temasek Polytechnic
Panel's comment:
In this commercial video, a scene in which the product is used is excellent, with men rubbing their hands sublimated into entertainment. This makes the work attractive and appears to have been highly appreciated by judges. Two men standing side by side and rubbing their hands at the end of the work look a little bit silly but are cute.

Photo: Cho Kakkoii, a team of students who won the awards
http://prw.kyodonews.jp/prwfile/release/M100411/201702208996/_prw_PI1fl_1nVDYE9z.JPG

Video: http://award.gatsby.jp/11/international/

The prizes:
- The Standard CM Category Award
150,000 yen prize money, mementos and Mandom products
- The Character Award
50,000 yen prize money, mementos and Mandom products

For more information, please visit the GATSBY CREATIVE AWARDS official website:
http://award.gatsby.jp/11/international/

S. Korea's Ajou University Team Wins 11th GATSBY CREATIVE AWARDS for Video Commercial

Mandom — Mon, 13 Feb 2017 14:00:16 +0900

OSAKA, Japan, Feb. 13, 2017 /Kyodo JBN/ --
Mandom Corporation
S. Korea's Ajou University Team Wins 11th GATSBY CREATIVE AWARDS for Video Commercial
Mandom Corp., Osaka City, held a ceremony in Harajuku, Tokyo, on Jan. 28, 2017, to announce winners of the 11th GATSBY CREATIVE AWARDS, including the Greatest GATSBY Award, as part of an event to promote the company's flagship GATSBY brand.

Outline of the 11th GATSBY CREATIVE AWARDS

Launched in 2006, the GATSBY CREATIVE AWARDS event, now in its 11th year, has grown into one of Asia's largest video commercial competitions for students aspiring to be a professional video creator as well as entry-level students, focusing on GATSBY, the men's grooming brand from Mandom, as the subject for shooting.

Out of a total of 1,472 video commercials submitted by students from Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mongolia, Singapore, Taiwan, Thailand and the U.S., those of the 8 countries and regions were invited to apply, and 25 works were picked for the final screening on Jan. 28 at Harajuku Quest Hall in Tokyo.

At the final screening, Korea's Ajou University team, "ADengers," won the Greatest GATSBY Award with "The Last Pride of Man 2," a video featuring Moving Rubber Spiky Edge with a strong spike-holding power.

While the winning team received an extra prize, their work will be aired on Korean terrestrial TV and also be exhibited at the Cannes Festival of Creativity.

Grand prix: The Greatest GATSBY Award
- To be aired on Korean TV as part of Mandom commercials, date unknown
- To be exhibited at Cannes Festival of Creativity
- 500,000 yen prize money
- Commemorative gift
- Mandom products

Title: The Last Pride of Man 2
Team: ADengers (Korea)
School: Ajou University
Panel's comment: There was a surprise in the middle of this work which made us wonder what was going to come. Eventually, it was well answered at the end by using a product. There was the tag line at the end, as it should be, making it a real model commercial.

Photo: http://prw.kyodonews.jp/prwfile/release/M100411/201702108713/_prw_PI1fl_lCBd6jk7.JPG

Video: http://award.gatsby.jp/11/international/

Runner-up: The GATSBY Award
- 200,000 yen prize money
- Commemorative gift
- Mandom products

Title: Everyone's Spiky
Team: Spiky Platoon (Taiwan)
School: Ming Chuan University

For more information, please visit the GATSBY CREATIVE AWARDS official website:
http://award.gatsby.jp/11/international/

"GATSBY Student CM Awards," Commercial Video Contest for Students, to Develop into "GATSBY...

Mandom — Fri, 01 Jul 2016 18:00:31 +0900

OSAKA, Japan, July 1, 2016 /Kyodo JBN/ --
Mandom Corp.
"GATSBY Student CM Awards," Commercial Video Contest for Students, to Develop into "GATSBY CREATIVE AWARDS," More Creative Venue, Closer to Consumers!
- Works Solicited from 10 Countries/Regions until October 31, 2016 -

Osaka-based Mandom Corp. will hold "GATSBY CREATIVE AWARDS," a TV commercial video contest featuring the GATSBY brand of men's grooming products. The contest has been held as "GATSBY Student CM Awards" 10 times, and will be upgraded as "GATSBY CREATIVE AWARDS" in 2016.

The competition will provide not only Japanese students but also those from nine other countries and regions -- Hong Kong, Indonesia, the Republic of Korea, Malaysia, Mongolia, Singapore, Taiwan, Thailand and the United States -- with an opportunity to interact with one another through their production of commercial videos, thereby supporting young people's creative activities. Not only students who are aspiring to be professional video creators but also beginners who are interested in video creation can participate in the contest with a light heart.

Logo: http://prw.kyodonews.jp/prwfile/release/M100411/201607012135/_prw_OI1fl_ms69e4x6.jpg
Official contest website: http://award.gatsby.jp/international/

Overview of GATSBY CREATIVE AWARDS
- Organized by Mandom Corp.
- Produced by CrEa, Inc.
- Period of accepting entries: Friday, July 1, to Monday, October 31, 2016
- Screening committee meeting & award ceremony: Saturday, January 28, 2017 (in Tokyo's Harajuku district)
- Those qualified to participate: Students enrolled in high schools, vocational schools, junior colleges, universities and post-graduate schools in areas covered by the contest. (Those who meet these qualifications can participate regardless of their nationalities.)
- Areas covered by the contest: Hong Kong, Indonesia, Japan, the Republic of Korea, Malaysia, Mongolia, Singapore, Taiwan, Thailand and the United States
- The work winning the grand prix will be broadcast by a terrestrial television station in a country or area where its creator studies and submitted to the Cannes Lions International Festival of Creativity. The winner of the grand prix will receive 500,000 yen in prize money, among other extra prizes.

GATSBY CREATIVE AWARDS:
GATSBY Student CM Awards, a video contest for students held for 10 years from 2006 ahead of the current video boom, will develop into one of Asia's largest CM contests for students thanks to entries by numerous students. At a final screening committee meeting, judges evaluate submitted works, and gently and enthusiastically give advice to students who submitted their works. The event ends with an award ceremony that is quite moving.

Those who attended the award ceremony have given the organizer such comments as "It was a dreamy event," "It was a good opportunity for participants to inspire each other," "I was able to have many hopes toward my future," "I'm really glad that I made friends with many participants from overseas" and "I'd like you to continue the event." A total of 1,559 works were submitted to the 10th contest held last year.

The contest will develop into "GATSBY CREATIVE AWARDS" in 2016 with the aim of making the event, which had focused on product commercials, a diverse creative venue.

"GATSBY CREATIVE AWARDS" to develop into a more inspiring contest easier for young people to participate in

- The work that wins the grand prix (only in the Standard CM Category) will be broadcast by a terrestrial television station in a country where its author studies so that the winner can share their joy with their fellow students and other friends, and submitted to the Cannes Lions International Festival of Creativity.
- The submission of the work that won the grand prix in last year's contest to the Cannes Lions International Festival of Creativity as an extra prize was highly appreciated by its author. Therefore, the organizer will continue to do so this year. The organizer is determined to provide students who are aspiring to be professionals with opportunities to have their works appreciated at higher levels so that they will be further inspired.
- The time limit on works in the No-Editing CM Category to be lifted
By lifting the time limit on works to be submitted to the No-Editing CM Category, the organizer will ease restrictions on the production of works so that applicants will submit more expressive works.
- Prize money to be increased
The prize money for the grand-prize winner will be increased from 300,000 yen to 500,000 yen.

For details, visit the contest's official website, "GATSBY CREATIVE AWARDS":
http://award.gatsby.jp/international/

About Mandom Corp.
President & Executive Officer: Motonobu Nishimura
Headquarters: Osaka City

S. Korean Team Wins Mandom's "GATSBY DANCE COMPETITION 8th"

Mandom — Fri, 11 Mar 2016 15:01:09 +0900

OSAKA, Japan, Mar. 11, 2016 /Kyodo JBN/ --
Mandom Corporation

S. Korean Team Wins Mandom's "GATSBY DANCE COMPETITION 8th"

A South Korean team won the grand prix in Mandom Corp.'s "GATSBY DANCE COMPETITION 8th" in its final round held in Tokyo on March 5. The winners of other prizes were also announced following the competition.

Mandom holds the annual "GATSBY DANCE COMPETITION" as a venue for experience-based, participatory communications in Asia, which is the main sales area for the company's main brand "GATSBY."

Overview of "GATSBY DANCE COMPETITION 8th"

Mandom has held the annual competition since 2008 with the aim of providing young people in various Asian countries and regions with an opportunity to make their dreams and hopes come true and promote exchanges between them through dancing. This year's competition was its eighth.

This year, regional eliminations began in April 2015 in eight countries and regions -- Hong Kong, Indonesia, Japan, South Korea, Malaysia, Singapore, Taiwan and Thailand -- for local youths. It was one of the largest dance competitions in Asia with entries by 1,384 teams.

Eight teams that won regional eliminations competed over their performances for Asia's championship in the event's "ASIA GRAND FINAL."

Professional dancers acting as judges and spectators evaluated the eight teams' performances -- not only their dancing techniques but also hairstyles and fashion sense -- in accordance with GATSBY's unique evaluation guidelines. As a result, "JAY & BEE," a male duo representing South Korea, won THE GREATEST GATSBY award, the competition's grand prix, as well as an Audience award.

THE GREATEST GATSBY award:
The right to participate in DANCE@LIVE JAPAN FINAL MAIN STAGE, 500,000 yen in the champion's prize money, mementos and Mandom products.
JAY & BEE (South Korea)
Photo shows JAY & BEE members -- Kim Jungin (left) and Park Seolbin.

Comment from judges: In the 8th competition, JAY & BEE was outstanding in terms of dancing techniques, choreographing and the concept. The team also won the audience award, proving that the team's performance was best in the eyes of both judges and the audience.

GATSBY award:
200,000 yen prize money, mementos and Mandom products
Reckless (Japan)

Styling award:
100,000 yen prize money, mementos and Mandom products
Alif Aircho (Singapore)

Audience award:
Mandom products
JAY & BEE (South Korea)

For further details, visit GATSBY Dance Competition official website:
https://www.facebook.com/GDCJAPAN

Source: Mandom Corporation

10th GATSBY Student CM Award Winners Announced

Mandom — Thu, 04 Feb 2016 14:00:35 +0900

OSAKA, Japan, Feb. 5, 2016 /Kyodo JBN/ --
Mandom Corporation

10th GATSBY Student CM Award Winners Announced

- Hong Kong Students Win Grand-Prix & Runner-up Award -

Mandom Corp., of Osaka City, held a ceremony on January 30, 2016, at Quest Hall in Harajuku, Tokyo, to determine, announce and award the winners of the grand prix and runner-up award of the 10th "GATSBY Student CM Awards" featuring the GATSBY men's grooming brand and products.

Outline of the"10th GATSBY Student CM Awards"

Mandom invited students of 11 countries and regions, including Canada, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mongolia, Taiwan, Thailand, the U.K. and the U.S., to apply for the company's film commercial production contest focusing on GATSBY products. A total of 1,559 works were submitted during the application period ended on November 2, 2015.

Since then, 26 works were selected through the first elimination process by experts and popular voting taken on the web. The representatives of the finally nominated 26 works, who were in Tokyo on January 30 for the final round, presented their works in front of the jury. The grand prix and other awards were given then.

For more information on the prize-winning works, including the movies, please visit the GATSBY website (http://award.gatsby.jp/hk/). The website has links to multi-language websites covering all participating countries and regions.

Grand prix: The Greatest GATSBY Award
Extra prizes:
- Exhibition at Cannes Festival of Creativity (Cannes Lions International Festival of Creativity)
- 300,000 yen prize money
- EDIUS video software (courtesy of Grass Valley K.K.), others
- Exposure on terrestrial TV broadcasting in Hong Kong and Japan as part of Mandom commercials (dates undetermined)
Commercial: "Alien Sneeze by Gatsby"
Authors: bupartner (Hong Kong)
School: Hong Kong Baptist University
Jury's comment: We appreciated the ingenuity of the work's idea very highly. Technically, the work is yet to be sophisticated and has some room for improvement. However, the idea that a product comes out of an alien's nose upon sneezing is a bold one, just fitting for a student's work, and funny.

Runner-up Award: The GATSBY Award
Extra prizes:
- 150,000 yen price money
- EDIUS software, others
Commercial: "We Do GATSBY Jam"
Authors: TAD (Hong Kong)
School: THEI HK
Jury's comment: Everything about this work is very well calculated, including dancing on an original tune that is intentionally loose. The work is a good one leaving the impression that the author knew very well what it takes to be loved.
Guest Judges Award (Shota Matsuda Award) Extra prizes:
- 150,000 yen prize money
- EDIUS, a prize chosen by Mr. Shota Matsuda, others
Commercial: "I Will Follow You"
Authors: Lower-class Men who can't Graduate (Taiwan)
School: National Chengchi University

Standard CM Category Award
Commercial: "GATSBY the Life Saver"
Authors: Jellyfish (Thailand)
School: Bangkok University

No-Editing CM Category Award
Commercial: "Slippery Fingers on the Keyboard"
Authors: Priyayi (Indonesia)
School: Sebelas Maret University

Young GATSBY Award (for senior high school students)
Commercial: "SO COOL"
Authors: Girls (Taiwan)
School: Dao Jiang Senior High School of Nursing and Home Economics

Visual Award
Commercial: "Painfully Feeling Good"
Authors: Hoda Seminar (Japan)
School: Showa Women's University

Character Awards
Commercial: "styling with my HANDS"
Authors: MNYK (Japan)
School: Chiba University

Commercial: "Just can't resist it"
Authors: Smelly Black Socks (Taiwan)
School: Chinese Culture University

Mandom Award
Commercial: "One Gatsby Five of Ages"
Authors: Filmed in My Room (Japan)
School: Aoyama Gakuin University

Audience Award
Commercial: "GATSBY the Life Saver"
Authors: Jellyfish (Thailand)
School: Bangkok University

Source: Mandom Corporation

10th GATSBY Student CM Award Winners Announced

Mandom — Thu, 04 Feb 2016 14:00:28 +0900

OSAKA, Japan, Feb. 5, 2016 /Kyodo JBN/ --
Mandom Corporation

10th GATSBY Student CM Award Winners Announced
- Hong Kong Students Win Grand-Prix & Runner-up Award -

Mandom Corp., of Osaka City, held a ceremony on January 30, 2016, at Quest Hall in Harajuku, Tokyo, to determine, announce and award the winners of the grand prix and runner-up award of the 10th "GATSBY Student CM Awards" featuring the GATSBY men's grooming brand and products.

Outline of the"10th GATSBY Student CM Awards"

Mandom invited students of 11 countries and regions, including Canada, Hong Kong, Indonesia, Japan, South Korea, Malaysia, Mongolia, Taiwan, Thailand, the U.K. and the U.S., to apply for the company's film commercial production contest focusing on GATSBY products. A total of 1,559 works were submitted during the application period ended on November 2, 2015.

Since then, 26 works were selected through the first elimination process by experts and popular voting taken on the web. The representatives of the finally nominated 26 works, who were in Tokyo on January 30 for the final round, presented their works in front of the jury. The grand prix and other awards were given then.

For more information on the prize-winning works, including the movies, please visit the GATSBY website (http://award.gatsby.jp/hk/). The website has links to multi-language websites covering all participating countries and regions.

Grand prix: The Greatest GATSBY Award
Extra prizes:
- Exhibition at Cannes Festival of Creativity (Cannes Lions International Festival of Creativity)
- 300,000 yen prize money
- EDIUS video software (courtesy of Grass Valley K.K.), others
- Exposure on terrestrial TV broadcasting in Hong Kong and Japan as part of Mandom commercials (dates undetermined)
Commercial: "Alien Sneeze by Gatsby"
Authors: bupartner (Hong Kong)
School: Hong Kong Baptist University
Jury's comment: We appreciated the ingenuity of the work's idea very highly. Technically, the work is yet to be sophisticated and has some room for improvement. However, the idea that a product comes out of an alien's nose upon sneezing is a bold one, just fitting for a student's work, and funny.

Runner-up Award: The GATSBY Award
Extra prizes:
- 150,000 yen price money
- EDIUS software, others
Commercial: "We Do GATSBY Jam"
Authors: TAD (Hong Kong)
School: THEI HK
Jury's comment: Everything about this work is very well calculated, including dancing on an original tune that is intentionally loose. The work is a good one leaving the impression that the author knew very well what it takes to be loved.
Guest Judges Award (Shota Matsuda Award) Extra prizes:
- 150,000 yen prize money
- EDIUS, a prize chosen by Mr. Shota Matsuda, others
Commercial: "I Will Follow You"
Authors: Lower-class Men who can't Graduate (Taiwan)
School: National Chengchi University

Standard CM Category Award
Commercial: "GATSBY the Life Saver"
Authors: Jellyfish (Thailand)
School: Bangkok University

No-Editing CM Category Award
Commercial: "Slippery Fingers on the Keyboard"
Authors: Priyayi (Indonesia)
School: Sebelas Maret University

Young GATSBY Award (for senior high school students)
Commercial: "SO COOL"
Authors: Girls (Taiwan)
School: Dao Jiang Senior High School of Nursing and Home Economics

Visual Award
Commercial: "Painfully Feeling Good"
Authors: Hoda Seminar (Japan)
School: Showa Women's University

Character Awards
Commercial: "styling with my HANDS"
Authors: MNYK (Japan)
School: Chiba University

Commercial: "Just can't resist it"
Authors: Smelly Black Socks (Taiwan)
School: Chinese Culture University

Mandom Award
Commercial: "One Gatsby Five of Ages"
Authors: Filmed in My Room (Japan)
School: Aoyama Gakuin University

Audience Award
Commercial: "GATSBY the Life Saver"
Authors: Jellyfish (Thailand)
School: Bangkok University

Source: Mandom Corporation

Mandom Launches "GATSBY CM Award UNLIMITED" in Commemoration of 10th "GATSBY Student CM Awards"

Mandom — Wed, 25 Nov 2015 16:00:21 +0900

OSAKA, Japan, Nov. 25, 2015 /Kyodo JBN/ --
Mandom Corporation

Mandom Launches "GATSBY CM Award UNLIMITED" in Commemoration of 10th "GATSBY Student CM Awards"

- No Age, Occupation, Sex or National Limit on Applications for Movie Featuring GATSBY; Passion Is All That Is Required; Winning Movies to Be Sent to Cannes Festival of Creativity -

Mandom Corp. of Osaka City is accepting applications until Jan. 4, 2016, for "GATSBY CM Award UNLIMITED" (hereafter UNLIMITED), a companion award to GATSBY Student CM Awards (hereafter Student CM Awards) featuring the GATSBY men"s grooming brand and products.

UNLIMITED will impose no limit on applications, such as nationality or occupation, allowing for a wider range of people to apply for the movie contest than Student CM Awards, a contest for commercial video messages for which only students of the 11 designated Asian and Western countries and regions are qualified to apply.

Movies of all categories will be accepted, be it a TV commercial, a short film, a drama, a product PR video or otherwise, as long as they are less than 90 seconds in length. Any movie, however, will have to feature either a GATSBY product or the GATSBY brand.

People of all ages, from children to adults, and of any nationality can apply. Try to express whatever you have on your mind about GATSBY in the form of a movie.

Outline of applications for GATSBY CM Award UNLIMITED

Theme: GATSBY
Closing date: Jan. 4, 2016*
* Following the closing of applications at the designated local time, all submitted works will go through the first round of screening by the award secretariat, the second round by public web voting, and the final round by a panel of judges to decide winners.

Introduction of Judges
- Hideki Kuroda / CM Director
- Takaaki Yamazaki / Watson-Crick Inc. Creative Director, CM Planner
- Tatsuya Tsujinaka / Dentsu inc. Kansai Senior Creative Director
- Akio Okumura / Graphic Designer, Visiting Professor of Kyoto University
- Daisuke Takagi / Dentsu inc. Kansai Art Director
- Shota Matsuda / Actor, the GATSBY image character

For more information, please visit the GATSBY CM Award UNLIMITED website: http://award.gatsby.jp/unlimited

Source: Mandom Corporation

Mandom Launches "GATSBY CM Award UNLIMITED"; Winning Videos to Be Sent to Cannes Lions ....

Mandom — Mon, 09 Nov 2015 15:30:35 +0900

OSAKA, Japan, Nov. 9, 2015 /Kyodo JBN/ --
Mandom Corporation

Mandom Launches "GATSBY CM Award UNLIMITED"; Winning Videos to Be Sent to Cannes Lions International Festival of Creativity !

- Let's Produce Commercial Message on "GATSBY" -
- Any Video Commercial Featuring GATSBY Qualified for Easy Application from YouTube; Passion Is All That Is Required -

Mandom Corp. of Osaka City is accepting applications until Jan. 4, 2016, for "GATSBY CM Award UNLIMITED" (hereafter UNLIMITED) in commemoration of the 10th anniversary of GATSBY Student CM Awards (hereafter Student CM Awards) featuring the GATSBY men's grooming brand and products.

UNLIMITED, a companion award to Student CM Awards, will impose no limit on applications, such as nationality or occupation, allowing for a wider range of people to apply for the movie contest than Student CM Awards, a contest for commercial video messages for which only students of the 11 designated Asian and Western countries and regions are qualified to apply.

Movies of all categories will be accepted, be it a TV commercial, a short film, a drama, a product PR video or otherwise, as long as they are less than 90 seconds in length. Any movie, however, will have to feature either a GATSBY product or the GATSBY brand.

People of all ages, from children to adults, and of any nationality can apply. Try to express whatever you have on your mind about GATSBY in the form of a movie.

*Winning movies will be sent to Cannes Lions International Festival of Creativity.

Introduction of Judges
- Hideki Kuroda / CM Director
- Takaaki Yamazaki / Watson-Crick Inc. Creative Director, CM Planner
- Tatsuya Tsujinaka / Dentsu inc. Kansai Senior Creative Director
- Akio Okumura / Graphic Designer, Visiting Professor of Kyoto University
- Daisuke Takagi / Dentsu inc. Kansai Art Director
- Shota Matsuda / Actor, the GATSBY image character

For more information, please visit the GATSBY CM Award UNLIMITED website: http://award.gatsby.jp/unlimited

Source: Mandom Corporation

Mandom Launches "GATSBY CM Award UNLIMITED" in Commemoration of 10th "GATSBY Student CM Awards"

Mandom — Mon, 09 Nov 2015 15:30:27 +0900

OSAKA, Japan, Nov. 9, 2015 /Kyodo JBN/ --
Mandom Corporation

Mandom Launches "GATSBY CM Award UNLIMITED" in Commemoration of 10th "GATSBY Student CM Awards"

- No Age, Occupation, Sex or National Limit on Applications for Movie Featuring GATSBY; Passion Is All That Is Required; Winning Movies to Be Sent to Cannes Festival of Creativity -

Mandom Corp. of Osaka City is accepting applications until Jan. 4, 2016, for "GATSBY CM Award UNLIMITED" (hereafter UNLIMITED), a companion award to GATSBY Student CM Awards (hereafter Student CM Awards) featuring the GATSBY men"s grooming brand and products.

UNLIMITED will impose no limit on applications, such as nationality or occupation, allowing for a wider range of people to apply for the movie contest than Student CM Awards, a contest for commercial video messages for which only students of the 11 designated Asian and Western countries and regions are qualified to apply.

Movies of all categories will be accepted, be it a TV commercial, a short film, a drama, a product PR video or otherwise, as long as they are less than 90 seconds in length. Any movie, however, will have to feature either a GATSBY product or the GATSBY brand.

People of all ages, from children to adults, and of any nationality can apply. Try to express whatever you have on your mind about GATSBY in the form of a movie.

Outline of applications for GATSBY CM Award UNLIMITED

Theme: GATSBY
Closing date: Jan. 4, 2016*
* Following the closing of applications at the designated local time, all submitted works will go through the first round of screening by the award secretariat, the second round by public web voting, and the final round by a panel of judges to decide winners.

Introduction of Judges
- Hideki Kuroda / CM Director
- Takaaki Yamazaki / Watson-Crick Inc. Creative Director, CM Planner
- Tatsuya Tsujinaka / Dentsu inc. Kansai Senior Creative Director
- Akio Okumura / Graphic Designer, Visiting Professor of Kyoto University
- Daisuke Takagi / Dentsu inc. Kansai Art Director
- Shota Matsuda / Actor, the GATSBY image character

For more information, please visit the GATSBY CM Award UNLIMITED website: http://award.gatsby.jp/unlimited

Source: Mandom Corporation

Applications Being Accepted for 10th "GATSBY Student CM Awards"; Grand Prix Winner to Be Shown ...

Mandom — Wed, 19 Aug 2015 14:00:13 +0900

TOKYO, Aug. 19 /Kyodo JBN/ --
Mandom Corp.

Applications Being Accepted for 10th "GATSBY Student CM Awards"; Grand Prix Winner to Be Shown at Cannes Lions Festival

- Qualified Countries/Regions Increased by 4 to Total of 11 -

Mandom Corp. announced on August 19 that it is now accepting applications for the 10th "GATSBY Student CM Awards," an international student contest for producing video commercials featuring GATSBY, a glooming brand for men, until November 2 *, 2015.

* As the deadline hours are different from country to country, please check them on our
website.

In commemorating the 10th anniversary of the awards, so far limited to Asian countries/regions, Mandom added four countries -- the U.S., U.K., Canada and Mongolia -- to seven countries/regions previously accepted.

Official website: http://award.gatsby.jp/international/

About "GATSBY Student CM Awards"
Held first in 2006, the "GATSBY Student CM Awards" had since been expanded to reach seven Asian countries/regions, with 920 applications submitted in 2014. The contest has been opened not only for students aspiring to become a professional movie creator but also for any amateur students interested in making videos.

GATSBY aims for supporting creative activities of young people by providing them with a forum for making their works public and communicating among them. In addition to providing the GATSBY brand products, the company also has a mission for providing youths of the world who love GATSBY with a chance to fulfill their dream.

Awards Expanded on 10th Anniversary
In commemoration of the 10th anniversary, the contest has become more attractive with a variety of new projects and open for a larger number of students.

- Cannes Lions International Festival of Creativity
The grand prix-winning video CM will be considered for presentation at the Cannes Lions International Festival of Creativity in addition to being broadcast over terrestrial TV networks in Japan. For those youths aspiring in earnest to become a professional video artist, the Cannes Lions International Festival of Creativity would be a great opportunity to examine their work in a high-level environment.

- New Entrants
The contest, previously confined to applicants from seven Asian countries/regions, is now expanded globally to include applicants from the U.S., U.K., Canada and Mongolia.

- "Young GATSBY Awards" for High School Students
"Young GATSBY Awards" for high school students have been established to inspire the youngest qualified generation.

- Actor Shota Matsuda to Join
Actor Shota Matsuda, who is the GATSBY image character, will be present in the final round of the contest.

About Mandom Corp.
President & Executive Officer: Motonobu Nishimura
Headquarters: Osaka City

Source: Mandom Corp.

田辺画伯がゆるめの初の企業タイアップキャラを作成！

マンダム — Mon, 16 Mar 2015 12:06:06 +0900

2015年3月16日
株式会社マンダム
マンダム　男のニオイのナビゲーター3 怪人鬼才！田辺誠一氏によるオリジナルキャラクターが 3月16日から、LUCIDOブランドサイトに登場。
株式会社マンダム（本社：大阪市　社長執行役員：西村元延）は、ミドル脂臭対策の理解促進のため、『ルシード』のCMに出演中の俳優・田辺誠一さん筆による「ミドル脂臭怪人」を初めとした３怪人を設定しました。3月16日（ミドルの日）より特設サイトhttp://www.lucido.jp/special/kaijin/ 上に登場します。

ニオイケアのナビゲーターとしての3怪人は、現在LINEのスタンプで人気の田辺誠一さんの手にかかると、なんとも「クサカワ（臭い可愛い）」の世界。楽しくわかりやすく、ミドル男性のニオイケアの理解と浸透を図ります。

■「ミドル脂臭」とは、2013年当社が特定したミドル男性特有の体臭です。
体臭も加齢によって変化することが知られており、2－ノネナールを主成分とした「加齢臭」は有名です。
「ミドル脂臭」は30代半ば～40代にかけて、後頭部・うなじ部分から発生する、ジアセチルを主成分としたアブラっぽいニオイで、50代半ばから本格化する「加齢臭」とは異なることがわかりました。この発見により、思春期～20代の「汗臭（ワキ臭）」、30代半ば～40代の「ミドル脂臭」、50代半ば～の「加齢臭」と年代ごとに主たる体臭が変化し、それらに対応した適切なニオイケアが必要だといえます。

『ルシード』ニオイケアシリーズ（2014年2月発売）は、40代からのニオイケアを提案。特に「ミドル脂臭」の対応力が高い設計で市場での差別性を確保しています。

「ミドル脂臭怪人」をはじめとしたニオイの怪人が、ブランドサイトや動画サイトで個性発揮。ツイッターで“自由すぎる絵”と大人気の田辺誠一さんによって描かれた3怪人、いやな体臭の世界が急に楽しく？なります。下記URLでご覧ください。
http://www.lucido.jp/special/kaijin/

Mandom Holds "GATSBY Dance Competition 7th" for Students from 9 Asian Countries/Regions;

Mandom — Wed, 11 Mar 2015 16:59:17 +0900

TOKYO, Mar. 11 /Kyodo JBN/ --
Mandom Corp.

Mandom Holds "GATSBY Dance Competition 7th" for Students from 9 Asian Countries/Regions; WITHBILL BABYZ G.O.T from South Korea Wins Grand Prize, First for His Country

Mandom Corp. chose the winners of the grand prize, "The Greatest GATSBY Award," and other awards after a final round of "GATSBY Dance Competition 7th," a promotional event for the firm's chief brand GATSBY, held in Tokyo's Shibuya on March 7.

Outline of "GATSBY Dance Competition 7th"
"GATSBY Dance Competition" has been held since 2008 to give Asian students opportunities to realize their dreams and wishes, and at the same time to promote exchanges through dance. This year's event was the seventh in the series.

Preliminaries for this year's event began in June 2014, inviting students from nine countries/regions (Hong Kong, Indonesia, South Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Japan) to enter the first round of competition in their own countries/ regions. A total of 1,272 individuals and groups participated in the competition, making this one of the largest dance competitions in Asia. Nine individuals/groups selected in their national preliminaries competed in the final contest, "ASIA GRAND FINAL." They were judged by GATSBY's unique criteria: not only for their dance techniques but also for their hairstyle and fashion. With overwhelming votes, WITHBILL BABYZ G.O.T, representing South Korea, was chosen for the grand prize, "The Greatest GATSBY Award," by judges who included professional dancers.

The winners are as follows:
- The Greatest GATSBY Award (Prizes: Invitation to Asian dance exchange tour, cash prize of 500,000 yen, souvenir(s) and Mandom products)
WITHBILL BABYZ G.O.T (South Korea): Young Woo Yoon: age 20; Kang Hyun Moon: age 17

Evaluation: The South Korean pair demonstrated a sophisticated and skillful performance under the concept of a policeman and a thief. They topped it off with a scene of the thief with an attache case full of GATSBY products, sending the audience roaring with laughter.

Video: https://www.youtube.com/watch?v=1Hj3rMP8Ne4&feature=youtu.be

- GATSBY Award (Cash prize of 200,000 yen, souvenir(s) and Mandom products)
Diva Flava (Indonesia)

- Styling Award (Cash prize of 100,000 yen, souvenir(s) and Mandom products)
Lu Jiahong (Taiwan)

For more details, please visit the GATSBY Styling Dance Competition official site:
https://www.facebook.com/GDCJAPAN

About Mandom Corp.
President & Executive Officer: Motonobu Nishimura
Headquarters: Osaka City

Source: Mandom Corp.

Cambodian Star Nico Meets Japanese Press

Mandom — Thu, 07 Aug 2014 17:57:53 +0900

TOKYO, Aug 7 / Kyodo JBN/ --
Mandom Corp.

Cambodian Star Nico Meets Japanese Press

- He Says Cambodian Youths' Interest in Fashion Is Exploding, Citing GATSBY's Popularity -

Cambodian national star Nico attended a news conference on July 30, 2014. The news conference was held at Mandom Nihonbashi Building in Tokyo by Mandom Corp. that manufactures and sells GATSBY brand men's cosmetics products.

1.  Outline of news conference

Mandom President Motonobu Nishimura explained his company's overseas business at the outset of the news conference. He said Mandom has been building up its overseas operations and enjoying a steady growth in overseas sales, adding that the company has focused on the Indochina region with special emphasis on Cambodia.

President Nishimura said Nico is Cambodia's national star and GATSBY brand ambassador.

2.  Nico's remarks

The Cambodian youths are steadily expressing strong interest in cosmetics and boosting demand for cosmetics products. Their fashion consciousness is reflected in rising popularity of products such as styling wax, water gloss and deodorant perfume spray. Up until four or five years ago, GATSBY was hardly known in Cambodia. But it is now a very popular brand.

I have been visiting GATSBY cosmetic stores for a couple of reasons. I go there to make an official visit as GATSBY brand ambassador and also to buy GATSBY products for myself. I was very impressed once when a 4-year-old or 5-year-old boy, standing in front of a GATSBY poster, begged his parents to buy him the products shown in the poster.

I myself have been a fan and user of GATSBY products. So when I was offered brand ambassadorship, I accepted it immediately. Demand for cosmetics among young people in Cambodia will further grow. I would like to continue to support GATSBY together with the Cambodian youths.

3.  Nico's profile

At age 23, Nico comes from a showbiz family, with all members -- grandparents, parents and brothers -- being artists. He first appeared in a movie at the age of 5. He currently performs primarily as a singer but is known as a multi-talented artist.

He signed the GATSBY brand ambassador contract in July 2013 and appears in GATSBY commercials.

4.  About GATSBY brand

Ever since its launch in 1978, Mandom has been the men's cosmetics brand at the vanguard of the "cool stylishness" of the times and is marketed in a number of countries, including Cambodia since 2012, out of its bases in 10 countries and regions including Japan.

With consolidated sales exceeding 38 billion yen in the business year ended March 2014, Mandom has established its position as Asia's No.1 brand in terms of shipment volume, ranking top in sales share and recognition in each and every market of the region.

Head office: Osaka City
President and representative director: Motonobu Nishimura

Source: Mandom Corp.

Japan's No. 1 Men's Hair Wax Debuts in U.K.

Mandom — Wed, 05 Feb 2014 16:00:18 +0900

TOKYO, Feb. 5 /Kyodo JBN/ --
Mandom Corporation

Japan's No. 1 Men's Hair Wax Debuts in U.K.

- GATSBY MOVING RUBBER Hair Wax Enjoys Over 70% Market Share (*1) in Japan
Now Available in London and Online Stores -

Japan's GATSBY, a popular men's grooming brand in Asia, now targets the British market with the arrival of the top-styling product MOVING RUBBER.
The GATSBY hair wax series, MOVING RUBBER, registered the No. 1 sales in the Japanese market of men's hair wax in 2013. Since its launch in 2006, over 100 million units of MOVING RUBBER have been sold in more than 10 countries and regions in Asia.
GASTBY manufacturer, Mandom Corporation, recently discovered through extensive research the existence of many GATSBY fan pages created throughout Europe and the U.S. In response to this discovery, GATSBY made its U.K. debut with GATSBY MOVING RUBBER, and is now officially available at the Japan Centre and HAYATO LONDON in London, as well as online from japancentre.com and amazon.co.uk (*2).
GATSBY MOVING RUBBER is a series of hair wax styling products skillfully developed in cooperation with top stylists from high-end salons which are featured frequently in the Japanese media. MOVING RUBBER is recognised for its unique ability to create a wide range of hairstyles. From casually arranged to elaborate styles, GATSBY promises that any desired hairstyle can be made easy by anyone with the help of MOVING RUBBER. Furthermore, once MOVING RUBBER is applied to the hair, rearranging the style becomes easy thanks to its unique mobility and durability.

(*1)Sales Proceeds of Men's Hair Wax' category during Jan-Dec 2013 in Japan (Source: Mandom Corp.).

(*2) Available at:
- Shops in London
Three branches of the Japan Centre and HAYATO LONDON
*For location details, please visit: http://www.gatsbyglobal.com/uk/shoplocator/
- Authorised Online Stores
Japan Centre: http://www.japancentre.com/categories/gatsby
Amazon.co.uk: http://www.amazon.co.uk/s/ref=nb_sb_noss?url=me%3DA1CUCSFB4EPP12&field-keywords=gatsby

Main Features of Items:

Spiky Edge: Strong holding power keeps hair spikey all day
Styling Power:++++++++++ (10/on a scale of 1 to 10)
Shine:++-------- (2/10)
Length: Very short, Short
Wild Shake: Creates a casual, messed-up look
Styling Power:+++++++++- (9/10)
Shine:++++------ (4/10)
Length: Short, Medium short
Multi Form: For a reserved, natural look with movement
Styling Power:+++++++--- (7/10)
Shine:++++++---- (6/10)
Length: Short, Medium-Short, Medium or Longer
Loose Shuffle: Designed to achieve natural, wavy movement
Styling Power:+++++++--- (7/10)
Shine:+++++----- (5/10)
Length: Short, Medium-Short, Medium or Longer
Air Rise: Creates volume with a light, soft finish
Styling Power:+++++++--- (7/10)
Shine:++-------- (2/10)
Length: Medium short, Medium & above
Cool Wet: Maintains your desired hold with a cool, wet look
Styling Power:+++++----- (5/10)
Shine:+++++++++- (9/10)
Length: Short, Medium short, Medium & above
Grunge Mat: Excellent holding power with a matte texture
Styling Power:++++++++-- (8/10)
Shine:---------- (0/10)
Length: Very Short, Short, Medium-Short

About GATSBY: GATSBY is a Japanese men's grooming brand launched in 1978. Product lines available in the Japanese market include hair styling, facial care, skin care, body care, shaving, fragrance, etc. GATSBY is dedicated to responding to the needs and wants of today's young fashionable males through a wide variety of cosmetics. Annual sales of GATSBY in fiscal 2012 amounted to JPY 34.8 billion.

About Mandom Corporation: Mandom Corporation, the manufacturer of GATSBY products, was established in 1927 with its head office in Osaka, Japan. Mandom Corporation manufactures men's and women's cosmetics. Its annual sales in fiscal 2012 reached JPY 60.4 billion.

GATSBY U.K. Site: http://www.gatsbyglobal.com/uk/
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage
HAYATO LONDON Hair Studio where MOVING RUBBER is available:
http://www.hayatosalons.com/shopinfo/Elondon.html
If you would like additional information, please contact us via http://www.gatsbyglobal.com/c-db/inquiry/mail

Source: Mandom Corporation

"8th GATSBY Student CM Contest" Winners Chosen; South Korean Student Team Wins 3 Prizes

Mandom — Fri, 06 Dec 2013 19:40:16 +0900

TOKYO, Dec.6 /Kyodo JBN/ --
Mandom Corporation

"8th GATSBY Student CM Contest" Winners Chosen; South Korean Student Team Wins 3 Prizes Simultaneously, First Feat Ever

Mandom Corporation has announced winners in the "8th GATSBY Student CM Contest," an international student competition in producing the best video commercials featuring the company's GATSBY line of products. A final round of screening of contestants and a prize-awarding ceremony were held in the Harajuku Quest Hall, Tokyo, on November 23 (Saturday).

Mandom invited students in seven countries and regions -- Japan, South Korea, Hong Kong, Indonesia, Taiwan, Thailand and Malaysia -- to produce and submit video commercial messages featuring the GATSBY products. A total of 1,015 CMs were sent before September 9 (Monday), the closing date for entries. Subsequently, 22 CMs cleared the first round of screening and popular voting through GATSBY's website. On November 23, individuals and team members who created the 22 CMs gathered in Tokyo to present their own works before a panel of judges. Based on this final competition, the winners of the Grand Prix and other awards were given prizes.

http://award.gatsby.jp/kr/

-- Winners of "8th GATSBY Student CM Contest" awards
- Grand Prix: The Greatest GATSBY Award
Prizes: Invitation to Adfest 2014, EDIUS software package, cash prize of 300,000 yen and privilege for CM to be aired on Japan's terrestrial TV in its commercial time frame
Title: "Clearer and Clearer"
Producer: Sumalee133 (Thailand)
University: Bangkok University
Judges' comment: The idea to show through camera work how one's vision blurs when glasses slip in one way or another on one's face is superb. This work faithfully follows the basic rule of CMs, so to speak; that is, depicting a tragedy resulting from not using the product, which in this case is oil-blotting paper.

- GATSBY Award
Prizes: EDIUS, cash prize of 150,000 yen and others
Title: "Burning Desire"
Producer/editor: Park & Lee (South Korea)
University: Hanyang University
Judges' comment: The simple but well thought-out idea based on the product and the power of expression as a commercial are superb. Viewers find intriguing the development of the story, in which the meaning of its title, "Burning Desire," comes through powerfully at the very end of the CM.

- General CM Category Award
Prizes: EDIUS, cash prize of 100,000 yen and others
Title: "Fatal Attraction"
Producer/editor: Arts and Teach studio (Taiwan)
University: National Yunlin University of Science and Technology

- "Keep Shooting" CM Category Award
Prizes: EDIUS, cash prize of 100,000 yen and others
Title: "Watermelon Hat"
Producer: natural foolish (Hong Kong)
University: Hong Kong Baptist University

- Visual Award (2 recipients)
Prizes: EDIUS, cash prize of 50,000 yen and others
1. Title: "GATSBY MAKES ZOMBIE ALSO MOVE"
Producer: 2:8 (South Korea)
University: Soongsil University
2. Title: "Burning Desire"
      Producer/editor: Park & Lee (South Korea)
University: Hanyang University

- Character Award (3 recipients)
Prizes: EDIUS, cash prize of 50,000 yen and others
1.      Title: "Dracula and Sasaki"
Producer/editor: Yamatogumi (Japan)
University: Tokyo Polytechnic University
2.      Title: "fascinating fountain"
Producer/editor: GREENS (Japan)
University: Ritsumeikan University
3.   Title: "Change"
Producer/editor: Handreas Stefano (Indonesia)
University: SAE Institute

- Mandom Award (CM given highest marks by Mandom employees)
Prizes: EDIUS, cash prize of 50,000 yen and others
Title: "Together with GATSBY"
Producer/editor: Hatsushika Kyuta (Japan)
University: Keio University

- Audience Award (CM given highest marks by student participants in final competition)
Prizes: EDIUS, a cash prize of 50,000 yen and others
Title: "Burning Desire"
Producer/editor: Park & Lee (South Korea)
University: Hanyang University

Source: Mandom Corporation

"8th GATSBY Student CM Contest" Winners Chosen; Thai Student Team Wins First Grand Prix, Its CM to

Mandom — Fri, 06 Dec 2013 19:36:04 +0900

TOKYO, Dec. 6 /Kyodo JBN/ --
Mandom Corporation

"8th GATSBY Student CM Contest" Winners Chosen; Thai Student Team Wins First Grand Prix, Its CM to Be Aired on Japanese TV

Mandom Corporation has announced winners in the "8th GATSBY Student CM Contest," an international student competition in producing the best video commercials featuring the company's GATSBY line of products. A final round of screening of contestants and a prize-awarding ceremony were held in the Harajuku Quest Hall, Tokyo, on November 23 (Saturday).

Mandom invited students in seven countries and regions -- Japan, South Korea, Hong Kong, Indonesia, Taiwan, Thailand and Malaysia -- to produce and submit video commercial messages featuring the GATSBY products. A total of 1,015 CMs were sent before September 9 (Monday), the closing date for entries. Subsequently, 22 CMs cleared the first round of screening and popular voting through GATSBY's website. On November 23, individuals and team members who created the 22 CMs gathered in Tokyo to present their own works before a panel of judges. Based on this final competition, the winners of the Grand Prix and other awards were given prizes.

http://award.gatsby.jp/th/

-- Winners of "8th GATSBY Student CM Contest" awards
- Grand Prix: The Greatest GATSBY Award
Prizes: Invitation to Adfest 2014, EDIUS software package, cash prize of 300,000 yen and privilege for CM to be aired on Japan's terrestrial TV in its commercial time frame
Title: "Clearer and Clearer"
Producer: Sumalee133 (Thailand)
University: Bangkok University
Judges' comment: The idea to show through camera work how one's vision blurs when glasses slip in one way or another on one's face is superb. This work faithfully follows the basic rule of CMs, so to speak; that is, depicting a tragedy resulting from not using the product, which in this case is oil-blotting paper.

- GATSBY Award
Prizes: EDIUS, cash prize of 150,000 yen and others
Title: "Burning Desire"
Producer/editor: Park & Lee (South Korea)
University: Hanyang University
Judges' comment: The simple but well thought-out idea based on the product and the power of expression as a commercial are superb. Viewers find intriguing the development of the story, in which the meaning of its title, "Burning Desire," comes through powerfully at the very end of the CM.

- General CM Category Award
Prizes: EDIUS, cash prize of 100,000 yen and others
Title: "Fatal Attraction"
Producer/editor: Arts and Teach studio (Taiwan)
University: National Yunlin University of Science and Technology

- "Keep Shooting" CM Category Award
Prizes: EDIUS, cash prize of 100,000 yen and others
Title: "Watermelon Hat"
Producer: natural foolish (Hong Kong)
University: Hong Kong Baptist University

- Visual Award (2 recipients)
Prizes: EDIUS, cash prize of 50,000 yen and others
1. Title: "GATSBY MAKES ZOMBIE ALSO MOVE"
Producer: 2:8 (South Korea)
University: Soongsil University
2. Title: "Burning Desire"
      Producer/editor: Park & Lee (South Korea)
University: Hanyang University

- Character Award (3 recipients)
Prizes: EDIUS, cash prize of 50,000 yen and others
1.      Title: "Dracula and Sasaki"
Producer/editor: Yamatogumi (Japan)
University: Tokyo Polytechnic University
2.      Title: "fascinating fountain"
Producer/editor: GREENS (Japan)
University: Ritsumeikan University
3.  Title: "Change"
Producer/editor: Handreas Stefano (Indonesia)
University: SAE Institute

- Mandom Award (CM given highest marks by Mandom employees)
Prizes: EDIUS, cash prize of 50,000 yen and others
Title: "Together with GATSBY"
Producer/editor: Hatsushika Kyuta (Japan)
University: Keio University

- Audience Award (CM given highest marks by student participants in final competition)
Prizes: EDIUS, a cash prize of 50,000 yen and others
Title: "Burning Desire"
Producer/editor: Park & Lee (South Korea)
University: Hanyang University

Source: Mandom Corporation

Mandom Holds "GATSBY Dance Competition 5th" for Students from 8 Asian Countries/Regions; Solo Contes

Mandom — Fri, 08 Mar 2013 14:00:29 +0900

TOKYO, Mar. 8 /Kyodo JBN/ --
Mandom Corp.

Mandom Holds "GATSBY Dance Competition 5th" for Students from 8 Asian Countries/Regions; Solo Contestant from Singapore, Sir Waackalot, Wins Grand Prize, First for His Country

Mandom Corp. chose the winners of the grand prize, "The Greatest GATSBY Award," and other awards after a final round of "GATSBY Dance Competition 5th," a promotional event for the firm's chief brand GATSBY, held in Tokyo's Shibuya on March 2.

Outline of "GATSBY Dance Competition 5th"
"GATSBY Dance Competition" has been held since 2008 to give Asian students opportunities to realize their dreams and wishes, and at the same time to promote exchanges through dance. This year's event was the fifth in the series.

Preliminaries for this year's event began in June 2012, inviting students from eight countries/regions (Hong Kong, Indonesia, South Korea, Malaysia, Singapore, Taiwan, Thailand and Japan) to enter the first round of competition in their own countries/ regions. A total of 1,168 individuals and groups participated in the competition, making this one of the largest dance competitions in Asia. Eight individuals/groups selected in their national preliminaries competed in the final contest, "ASIA GRAND FINAL." They were judged by GATSBY's unique criteria: not only for their dance techniques but also for their hairstyle and fashion. With overwhelming votes, Sir Waackalot, representing Singapore, was chosen for the grand prize, "The Greatest GATSBY Award," by judges who included professional dancers as well as foreign students studying in Japan.

The winners are as follows:
- The Greatest GATSBY Award (Prizes: Invitation to Asian dance exchange tour, cash prize of 500,000 yen, souvenir and Mandom products)
Sir Waackalot (Singapore): 23 years old; School: Jitterbugs Swingapore; junior

Evaluation: Demonstrated an overwhelming performance and expression. He charmed spectators with a dynamic dance, using his long arms and legs, and high physical ability. With magnificent jazz-based movements, he used the stage from one end to the other to take home the first victory for Singapore.

For photos, http://www.facebook.com/GatsbyDanceCompetitionSingapore

- GATSBY Award (Cash prize of 200,000 yen, souvenir and Mandom products)
Ayaka to Konami (Japan)

- Styling Award (Cash prize of 100,000 yen, souvenir and Mandom products)
RETURN DANCE (Indonesia)

For more details, please visit the GATSBY Styling Dance Competition official site:
https://www.facebook.com/GDCJAPAN

About Mandom Corp.
President & Executive Officer: Motonobu Nishimura
Headquarters: Osaka City

Source: Mandom Corp.

GATSBY MOVING RUBBER Limited Edition Trial Set Now Available on Amazon U.S.

Mandom — Mon, 17 Dec 2012 14:00:08 +0900

Dec. 17, 2012
Mandom Corp.

GATSBY MOVING RUBBER Limited Edition Trial Set Now Available on Amazon U.S.
Mandom Corp. announced that it has had put on sale a limited edition "Trial Set" of Japan's No. 1 hair wax product, the GATSBY MOVING RUBBER Series. This limited time offer will only be available in the U.S. and sold exclusively through Mandom Corp.'s official GATSBY store on Amazon.com.

As Mandom Corp. launches the GATSBY brand onto the U.S. market, the limited edition MOVING RUBBER "Trial Set" provides new consumers with a unique opportunity to experiment with the series' wide range of capabilities.

The GATSBY MOVING RUBBER Series was developed in collaboration with Japan's top hairstylists in 2006 and was designed to provide consumers with an incomparable hold and moveable texture making any desired hairstyle possible.

Contents of the Trial Set
Available at Amazon.com for US$9.90
*1 GATSBY MOVING RUBBER Spiky Edge Mobile (15g/0.5oz);
*1 GATSBY MOVING RUBBER Wild Shake Mobile (15g/0.5oz);
*1 GATSBY MOVING RUBBER Air Rise Mobile (15g/0.5oz);
*1 GATSBY MOVING RUBBER Cool Wet Mobile (15g/0.5oz); and
*1 Original Pouch.

For more information on the limited edition trial set, please visit:
http://gatsbyglobal.com/2012trial/

About GATSBY Official Store
After observing rising interest from Western consumers in the GATSBY product line, Mandom Corp. established the GATSBY Global Facebook Fan Page and the GATSBY Global Site, both in English, so as to participate in the global conversation.
In September 2012, the official GATSBY store was opened on Amazon.com in order to meet the sales demand of Western consumers for the MOVING RUBBER hair wax series.

About GATSBY brand
Mandom Group, established in 1927 in Japan, currently has offices in 12 Asian countries. For the fiscal year 2011, the combined annual sales of Gatsby brand products totaled 33 billion yen, making it the top men's cosmetics brand in Asia. The GATSBY brand continues to attract attention on a global stage for the unique quality and affordability of its products.

GATSBY Global Site: http://gatsbyglobal.com
GATSBY Official Store Amazon.com: http://www.amazon.com/shops/gatsbyofficial
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage

Source: Mandom Corp.

"GATSBY x Manga Designers Lab. Portrait Campaign" Launched: Turning Your Into Japanese Mang

Mandom — Mon, 17 Dec 2012 14:00:01 +0900

Dec. 17, 2012
Mandom Corp.

"GATSBY x Manga Designers Lab. Portrait Campaign" Launched: Turning Your Portrait Into Japanese Manga
Mandom Corp. has launched the GATSBY x Manga Designers Lab Portrait Campaign. This is GATSBY's second marketing campaign launched onto a global platform since its expansion to Western markets.

To enter the GATSBY x Manga Designers Lab Portrait Campaign, participants must upload a profile picture onto the dedicated landing page found at http://www.gatsbyglobal.com/2012portrait/. Access to this campaign can also be found through the GATSBY global site or through GATSBY's social networking sites.

The GATSBY x Manga Designers Lab Portrait Campaign offers 50 randomly selected winners with two unique prizes created by five of Japan's talented manga artists: (1) An original reproduction in manga style of the winner's profile picture and (2) an original drawing of the winner within a manga scene, meant to be used as a cover photo for social networking sites.

After photo submission, all participants of the campaign will be allowed to arrange their uploaded profile picture into six different frames in manga style, and download them all for personal use.

The purpose of the GATSBY x Manga Designers Lab Portrait Campaign is to allow consumers to interact on a global level through the love of both GATSBY products and manga-style comics. It is the first time GATSBY has partnered with the Manga Designers Lab.

Start Campaign: Nov 29, 2012
First Deadline for submission: Dec 26, 2012
Second Deadline for submission: Feb 1, 2013

For further information, please visit:
http://www.gatsbyglobal.com/2012portrait/

About GATSBY
Born in 1978, GATSBY has been Japan's leader in male grooming products. GATSBY's core message, "KAKKOii in tune with times," communicates the company's belief that every man should be free to create his own personal style.

About Designers Lab.
Manga Designers Lab. is a group of professional artists in Harajuku, Tokyo, dedicated to preserving and furthering the creation of Japanese manga-style comics. Manga was first developed in Japan in the late 19th century. Today, manga is read by people of all ages, and is a large part of the Japanese publishing industry.

GATSBY Official Sites
GATSBY Global Site: http://gatsbyglobal.com
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage

Source: Mandom Corp.

GATSBY MOVING RUBBER Limited Edition Trial Set Goes on Sale

Mandom — Tue, 04 Dec 2012 14:01:53 +0900

OSAKA, Japan, Dec. 4 /Kyodo JBN/ --
Mandom Corp.
GATSBY MOVING RUBBER Limited Edition Trial Set Goes on Sale
Mandom Corp. launched a limited MOVING RUBBER Trial Set on GATSBY Official Store on amazon.com on November 29, 2012 (Japan time) only in the U.S.

About the MOVING RUBBER Limited Edition Trial Set
Despite being a hot topic among hairstyling lovers as a hairstyling brand and as a styling product, both GATSBY and the hair wax MOVING RUBBER are still new to many consumers in the U.S. With this trial set, consumers could experiment with all the four MOVING RUBBERs and create their own favorite hairstyles.

Content of the Trial Set
The Trial Set, available at US$9.90, consists of:
*1 GATSBY MOVING RUBBER Spiky Edge Mobile (15g/0.5oz);
*1 GATSBY MOVING RUBBER Wild Shake Mobile (15g/0.5oz);
*1 GATSBY MOVING RUBBER Air Rise Mobile (15g/0.5oz);
*1 GATSBY MOVING RUBBER Cool Wet Mobile (15g/0.5oz); and
*1 Original Pouch.
The set is available in limited quantity and only on GATSBY Official Store on amazon.com for the U.S. market.
For more information about the set, please visit: http://gatsbyglobal.com/2012trial/

About GATSBY Official Store
Observing the rising interest in GATSBY products and its possible hairstyles in the West in the recent years, Mandom Corp. established GATSBY Global Facebook Fan Page and GATSBY Global Site, both in English, in August 2011 in order to provide information on GATSBY to and communicate with consumers all over the world.
Later, in September 2012, GATSBY Official Store was opened on amazon.com where not only information but also the GATSBY products are now accessible from anywhere in the U.S.

About GATSBY brand
Mandom Group has offices in 12 Asian countries and regions including Japan, and sells Mandom products in many countries. The GATSBY brand combines for annual sales of 33 billion yen in fiscal 2011, making it the top men's cosmetics brand in Asia. The brand is attracting attention from consumers not only in Asia but also in the West through the Internet, including SNS and video-sharing sites.

GATSBY Official Sites
GATSBY Global Site: http://gatsbyglobal.com
GATSBY Official Store on amazon.com: http://www.amazon.com/shops/gatsbyofficial
GATSBY Global Facebook Fan Page: http://www.facebook.com/GATSBYofficialpage

Source: Mandom Corp.

7th GATSBY Student CM Awards: Indonesian Team Becomes First Foreign Winner of Mandom-Sponsored Asian

Mandom — Mon, 03 Dec 2012 11:19:51 +0900

Dec. 3, 2012
Mandom Corp.

7th GATSBY Student CM Awards: Indonesian Team Becomes First Foreign Winner of Mandom-Sponsored Asian Student Video Commercial Contest
Mandom Corp. announced on November 17 the winners of the 7th GATSBY Student CM Awards, an international student contest for producing the best video commercials featuring the company's GATSBY line of products. An award-giving ceremony was held at the Harajuku Quest Hall, Tokyo, following the final screening.

* Summary of 7th GATSBY Student CM Awards

Mandom invited students in seven countries and regions -- Japan, South Korea, Hong Kong, Indonesia, Taiwan, Thailand and Malaysia -- to produce and submit video commercials featuring the GATSBY products. A total of 1,066 were sent in before the time limit for application on Aug. 31, 2012.

Twenty-two commercials were selected for the final screening after the first round of screening and subsequent popular voting on GATSBY's official website in each of the above countries and regions well as on a website for cell-phones in Japan. The representatives and team members of the finally nominated commercials presented their works on November 17 in the final screening in Tokyo in front of the jury who decided on grand prix and individual awards.

The award-winning commercials and their details are available on the official GATSBY site. Movies and texts about the award-giving ceremony and photo gallery will soon be posted on the websites.

Official GATSBY websites
Japan: http://award.gatsby.jp (PC and cell-phones/smart phones)
Korea: http://award.gatsby.jp/kr/
Hong Kong: http://award.gatsby.jp/hk/
Indonesia: http://award.gatsby.jp/id/
Taiwan: http://award.gatsby.jp/tw/
Thailand: http://award.gatsby.jp/th/
Malaysia: http://award.gatsby.Jp/my/

Award-giving ceremony for 7th GATSBY Student CM Awards
Date: November 17, 2012
Venue: Harajuku Quest Hall, Tokyo

Please contact us for the use of image data of the 7th GATSBY Student CM Awards, including the final screening, the award-giving ceremony, award-winning commercials and winners, which are available at http://award.gatsby.jp/press/

Selected winners of 7th GATSBY Student CM Awards

Grand Prix: Greatest GATSBY Award
Invitation to Adfest 2013, EDIUS, extra prize (300,000 yen)
Title: The Key
Name: ABL, Indonesia
University: Mercu Buana University

GATSBY Award
EDIUS, extra prize (150,000 yen)
Title: Black Swan
Name: Shoichiro Ishikawa, Japan
University: Ibaraki University

About Mandom Corp.
President & Executive Officer: Motonobu Nishimura
Headquarters: Osaka City
For more information, please visit http://www.mandom.co.jp/english/index.html

Source: Mandom Corp.

"GXYB" Campaign Kicked Off on GATSBY's English Website in Collaboration with Half-pipe Inline Skating World Champions Yasutoko Brothers

Mandom — Tue, 10 Apr 2012 14:05:39 +0900

"GXYB" Campaign Kicked Off on GATSBY's English Website in Collaboration with Half-pipe Inline Skating World Champions Yasutoko Brothers
OSAKA, April 10/KYODO JBN/--
Mandom Corp. began on March 30 a new campaign targeting worldwide consumers on its GATSBY English-language global website.

About "GXYB" campaign
In August 2011, GATSBY opened the GATSBY Global Site and GATSBY Global FACEBOOK PAGE aimed at providing brand-related information to and vitalizing communication with global consumers. On March 30, using the website and the web page as a platform, GATSBY began a new campaign called "GXYB" in collaboration with the Yasutoko Brothers, half-pipe inline skating world champions. The Yasutoko Brothers have caught the attention of young people the world over. The GATSBY brand, which targets the same demographic group that loves action-packed sports, aims at increasing the brand's awareness by communicating the cool or, as shown on the site, "KAKKOii" style of Japan to the world. Please visit the "GXYB" campaign site (http://gatsbyglobal.com/gxyb/).

Contents of the GXYB campaign
1. Dynamic video footage showing the Yasutoko Brothers performing half-pipe inline skating
2. The Yasutoko Brothers will tweet on Tweeter.
3. Original "GXYB" goods will be given as gifts. Application is valid until May 7. They include the same inline skates that the Yasutoko Brothers wear and T-shirts made in collaboration with GATSBY and shown on the video.

About the Yasutoko Brothers
Eito Yasutoko: The elder Yasutoko is the defending champion of the aggressive inline skating vert (half-pipe). Eito has won three gold medals in the X-GAMES.

Takeshi Yasutoko: The younger Yasutoko is also the defending champion of the aggressive inline skating vert (half-pipe). Takeshi has won two gold medals and three silver medals in X-GAMES and also won gold medals for three years in a row in X-GAMES ASIA.

About GATSBY brand
The Mandom Group has offices in 12 Asian countries and regions, including Japan, and sells Mandom products in many countries. The GATSBY Group combines for annual sales of 33 billion yen in fiscal 2011, establishing it as the top men's cosmetics brand in Asia. The brand is attracting the attention of consumers not only in Asia but also in the West through the Internet, including SNS and video-sharing sites.
Source:
Mandom Corp.
[Related URL]
http://www.mandom.co.jp/

"GXYB" Campaign Kicked Off on GATSBY's English Website

Mandom — Tue, 10 Apr 2012 14:04:56 +0900

Apr. 10 2012
Mandom Corp.

Mandom Corp. began on March 30 a new campaign targeting worldwide consumers on its GATSBY English-language global website.
OSAKA, Japan, Apr. 10 /Kyodo JBN/ --

Mandom Corp. began on March 30 a new campaign targeting worldwide consumers on its GATSBY English-language global website.

About "GXYB" campaign
In August 2011, GATSBY opened the GATSBY Global Site and GATSBY Global FACEBOOK PAGE aimed at providing brand-related information to and vitalizing communication with global consumers. On March 30, using the website and the web page as a platform, GATSBY began a new campaign called "GXYB" in collaboration with the Yasutoko Brothers, half-pipe inline skating world champions. The Yasutoko Brothers have caught the attention of young people the world over. The GATSBY brand, which targets the same demographic group that loves action-packed sports, aims at increasing the brand's awareness by communicating the cool or, as shown on the site, "KAKKOii" style of Japan to the world. Please visit the "GXYB" campaign site (http://gatsbyglobal.com/gxyb/).

Contents of the GXYB campaign
1. Dynamic video footage showing the Yasutoko Brothers performing half-pipe inline skating
2. The Yasutoko Brothers will tweet on Tweeter.
3. Original "GXYB" goods will be given as gifts. Application is valid until May 7. They include the same inline skates that the Yasutoko Brothers wear and T-shirts made in collaboration with GATSBY and shown on the video.

About the Yasutoko Brothers
Eito Yasutoko: The elder Yasutoko is the defending champion of the aggressive inline skating vert (half-pipe). Eito has won three gold medals in the X-GAMES.

Takeshi Yasutoko: The younger Yasutoko is also the defending champion of the aggressive inline skating vert (half-pipe). Takeshi has won two gold medals and three silver medals in X-GAMES and also won gold medals for three years in a row in X-GAMES ASIA.

About GATSBY brand
The Mandom Group has offices in 12 Asian countries and regions, including Japan, and sells Mandom products in many countries. The GATSBY Group combines for annual sales of 33 billion yen in fiscal 2011, establishing it as the top men's cosmetics brand in Asia. The brand is attracting the attention of consumers not only in Asia but also in the West through the Internet, including SNS and video-sharing sites.

Source: Mandom Corp.