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        <title>Genesis Healthcare, Leader of Genetic Testing in Japan, Announces Asia Expansion Plans</title>
        <link>https://kyodonewsprwire.jp/index.php/release/201804092759</link>
        <pubDate>Tue, 10 Apr 2018 15:00:00 +0900</pubDate>
                <dc:creator>Genesis Healthcare</dc:creator>
        <description>Genesis Healthcare Co., Japan’s leading genetic testing company, has announced its plans to expand i...</description>
                <content:encoded><![CDATA[
TOKYO, Apr. 10, 2018 /Kyodo JBN/ --&lt;br /&gt;


Genesis Healthcare Co. &lt;br /&gt;


Genesis Healthcare, Leader of Genetic Testing in Japan, Announces Asia Expansion Plans&lt;br /&gt;


Genesis Healthcare Co., Japan’s leading genetic testing company, has announced its plans to expand into 8 Asian countries and regions through the establishment of a wholly-owned subsidiary, Genesis Healthcare Asia Pte. Ltd., in Singapore. The new entity started operations on April 2, 2018, with a branch in Taiwan. Operations in other countries and regions are expected to follow.&lt;br /&gt;
&lt;br /&gt;
(Logo: &lt;a href=&quot;https://kyodonewsprwire.jp/img/201804092759-O1-dVzv46pQ&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;https://kyodonewsprwire.jp/img/201804092759-O1-dVzv46pQ&lt;/a&gt;)&lt;br /&gt;
&lt;br /&gt;
Planned expansion into Asia&lt;br /&gt;
&lt;br /&gt;
Genesis Healthcare has built the largest private genetic databases comprising the Japanese population in East Asia, mainly eight Asian countries and regions (Hong Kong, Singapore, Taiwan, Malaysia, Indonesia, the Philippines, Thailand and Vietnam), since 2015. Given that demand for its genetic testing services has drastically increased in the last several years from neighboring Asian countries and regions, Genesis Healthcare Asia Pte. Ltd. will serve as the hub in Asia to offer its proprietary genetic research and genetic testing services across Asia in the areas of clinical and consumer testing.&lt;br /&gt;
&lt;br /&gt;
Subsidiary information&lt;br /&gt;
--Singapore Branch&lt;br /&gt;
Company name: Genesis Healthcare Asia Pte. Ltd.&lt;br /&gt;
Location : Singapore&lt;br /&gt;
Address: 20 Cecil St #23-05 PLUS Singapore 049705&lt;br /&gt;
Telephone: +65-6904-4936&lt;br /&gt;
&lt;br /&gt;
--Taiwan Branch&lt;br /&gt;
Location: Taiwan&lt;br /&gt;
Address : 2F., No.394, Sec. 1, Keelung Rd., Xinyi Dist., Taipei City 110, Taiwan Telephone: +886-2-5568-6565&lt;br /&gt;
Regional Head: Takafumi Miyabe&lt;br /&gt;
Business Activity: Genetic testing service and gene analysis business&lt;br /&gt;
Date of establishment: April 2, 2018&lt;br /&gt;
Shareholder: Genesis Healthcare Co. (100%)&lt;br /&gt;
&lt;br /&gt;
East Asia Official Site (English version): &lt;a href=&quot;http://genelife.asia&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://genelife.asia&lt;/a&gt;&lt;br /&gt;
Enquiry: info@genelife.asia&lt;br /&gt;
&lt;br /&gt;
About Genesis Healthcare Co.&lt;br /&gt;
Genesis Healthcare Co., founded in 2004, is celebrating its 15th year this year. The company is known as the biggest player specializing in genetic research and analysis (for private and medical). It has the largest genetic database domestically (including Asia) based on its own analysis and collaborative research achievements for many years, and the company is doing its own research aimed at a wide range of medical and research institutions, etc. In addition, through its daily progressive research, it aims to enrich the life of everyone through its consumer-oriented inspection kit &quot;GeneLife&quot; and its services. The company’s President is Dr. Iri Sato-Baran.&lt;br /&gt;
&lt;br /&gt;
Major shareholders: Rakuten, Inc., Mitsui &amp;amp; Co., Ltd., Omron Healthcare Co., Ltd., etc.&lt;br /&gt;
&lt;br /&gt;
URL: &lt;a href=&quot;http://genesis-healthcare.jp/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://genesis-healthcare.jp/en/&lt;/a&gt;&lt;br /&gt;

]]></content:encoded>
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    <item>
        <title>Genesis Healthcare, Pioneer of Genetic Test Service, Raises 1.65 Billion Yen Newly</title>
        <link>https://kyodonewsprwire.jp/index.php/release/201802261290</link>
        <pubDate>Tue, 27 Feb 2018 14:00:00 +0900</pubDate>
                <dc:creator>Genesis Healthcare</dc:creator>
        <description>Genesis Healthcare Co., Japan’s pioneer genetic testing and research company, has completed a third-...</description>
                <content:encoded><![CDATA[
TOKYO, Feb. 27, 2018 /Kyodo JBN/ --&lt;br /&gt;


Genesis Healthcare Co.&lt;br /&gt;


Genesis Healthcare, Pioneer of Genetic Test Service, Raises 1.65 Billion Yen Newly&lt;br /&gt;


Genesis Healthcare Co., Japan’s pioneer genetic testing and research company, has completed a third-party equity allocation to Rakuten, Inc. (TSE: 4755) and Omron Healthcare Co., Ltd. Genesis’ Capital has increased to 3.78 billion yen, and Genesis’ post-money valuation is approximately 42 billion yen (*1).&lt;br /&gt;
&lt;br /&gt;
As the market leader in the genetic testing and research field in Japan, Genesis has actively pursued development of the Japanese scientific landscape through numerous R&amp;amp;D, product development, awareness raising via human resource development and advanced education, and genetic data translation into useful solutions. As of today, the company’s Japanese genetic data platform exceeds 550,000 individuals, the largest in Japan and potentially in Asia. In 2018, Genesis aims to accumulate data of 1 million people, or 1% of the population in Japan.&lt;br /&gt;
&lt;br /&gt;
This will be Rakuten’s second investment since its initial investment in August 2017. Rakuten’s commitment to assist in the development and advancement of genetic technology and its useful applications in healthcare is a novel approach to fostering innovation.&lt;br /&gt;
&lt;br /&gt;
Secondly, Omron Healthcare and Genesis have formed a partnership since 2014. Both companies jointly developed a personalized health solution business model combining a genetic test kit from Genesis and digital health wearables from Omron Healthcare. The new capital will further strengthen the partnership as the addition of biometric information such as blood pressure from Omron’s precision wearable devices will maximize the utility of Genesis’ genetic data-sharing platform. By analyzing various data, both Omron Healthcare and Genesis will develop and provide services to predict in advance future severe illness, treatment to prevent the onset of the disease, and guidance on health management. Together, the two companies will work to promote and realize ideal solutions for personalized healthcare.&lt;br /&gt;
&lt;br /&gt;
(*1) The equity value is based on the latest financing stock price of Omron Healthcare Co., Ltd. multiplied by the total number of issued shares.&lt;br /&gt;
&lt;br /&gt;
As a leading company in the genetic field in Japan, Genesis will continue to pursue the development of genetic research and tests in Japan and then explore the market worldwide.&lt;br /&gt;
&lt;br /&gt;
Genesis Healthcare website: &lt;a href=&quot;http://genesis-healthcare.jp/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://genesis-healthcare.jp/en/&lt;/a&gt;&lt;br /&gt;

]]></content:encoded>
                    </item>
    <item>
        <title>Genesis Healthcare, Pioneer in Genetic Health Testing, Announces 1.4 Bil. Yen,,,</title>
        <link>https://kyodonewsprwire.jp/index.php/release/201708184768</link>
        <pubDate>Mon, 21 Aug 2017 15:00:00 +0900</pubDate>
                <dc:creator>Genesis Healthcare</dc:creator>
        <description>Genesis Healthcare Co. has announced the completion of a new share issue worth1.4 billion yen for al...</description>
                <content:encoded><![CDATA[
TOKYO, Aug. 21, 2017 /Kyodo JBN/ --&lt;br /&gt;


Genesis Healthcare Co.&lt;br /&gt;


Genesis Healthcare, Pioneer in Genetic Health Testing, Announces 1.4 Bil. Yen,,,&lt;br /&gt;


Genesis Healthcare Co. has announced the completion of a new share issue worth1.4 billion yen for allotment to Rakuten Inc. Furthermore, Rakuten’s Chairman and CEO will join Genesis Healthcare’s Board of Directors as an External Board Director. As a result of the new stock offering, Genesis Healthcare’s capital has increased to 2.1 billion yen, one of the largest paid-in-capital levels among genetic testing companies in Japan.&lt;br /&gt;
&lt;br /&gt;
Genesis Healthcare, founded in 2004, already manages one of the largest genetic databases in Asia and Japan, with data of approximately 520,000 individuals as of August, 2017, and plans to increase its database size to one million by 2020. While Genesis Healthcare offers various genetic testing services to the government, medical community, academia, industry and consumers, it also offers healthcare and disease prevention test kits and IT services under the consumer brand “GeneLife” in order to enrich people’s lives through personalized genetic testing.&amp;nbsp;&amp;nbsp;&lt;br /&gt;
&lt;br /&gt;
Genesis Healthcare’s Co-Founder and President, Dr. Iri Sato Baran, commented: “The investment by Rakuten, a Japan leader in Internet services, will allow us to increase awareness of genetic information technology through digital healthcare for the betterment of personalized health and self-medication.”&lt;br /&gt;
&lt;br /&gt;
“Forward-thinking technologies like Genesis Healthcare’s genetic health analysis and a deeper understanding of responsible self-medication are essential to finding innovative responses to increasing health costs and the rising awareness of health issues in Japan,” commented the Rakuten Chairman and CEO, Hiroshi “Mickey” Mikitani. “With this investment, we would like to see Genesis Healthcare take a leading role in furthering the understanding and adoption of genetic health testing in Japan.”&lt;br /&gt;
&lt;br /&gt;
Genesis Healthcare plans to use the new funding mainly to promote genetic testing and investment into IT and R&amp;amp;D. It will also continue to accelerate its marketing programs, as well as strengthening recruiting and training efforts. Genesis Healthcare will continue to contribute to improving the quality of life through genetic diagnostic technologies. &lt;br /&gt;
&lt;br /&gt;
About Genesis Healthcare Co.&lt;br /&gt;
Co-Founder and President: Dr. Iri Sato Baran&lt;br /&gt;
Corporate site: &lt;a href=&quot;http://genesis-healthcare.jp/en/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://genesis-healthcare.jp/en/&lt;/a&gt;&lt;br /&gt;

]]></content:encoded>
                    </item>
    <item>
        <title>Genesis Healthcare expands its Consumer Testing to Asia starting November 17th, 2015.</title>
        <link>https://kyodonewsprwire.jp/index.php/release/201511115491</link>
        <pubDate>Thu, 12 Nov 2015 14:00:13 +0900</pubDate>
                <dc:creator>Genesis Healthcare</dc:creator>
        <description>Genesis Healthcare Co., the pioneer of genetic research and testing in Tokyo, will be expanding its direct-to-consumer (DTC) tests, sold under the GeneLife brand in Japan, to Asia from November ...</description>
                <content:encoded><![CDATA[
TOKYO, Nov. 12, 2015 /Kyodo JBN/ &lt;br /&gt;


Genesis Healthcare Co.&lt;br /&gt;


Genesis Healthcare expands its Consumer Testing to Asia starting November 17th, 2015.&lt;br /&gt;


Genesis Healthcare Co., the pioneer of genetic research and testing in Tokyo, will be expanding its direct-to-consumer (DTC) tests, sold under the GeneLife brand in Japan, to Asia from November 17. GeneLife&#039;s EC site will open first with its flagship product &amp;quot;GeneLife Genesis,&amp;quot; a US$250 genetic test kit that offers genetic analysis of 359 diseases/traits and allows customers to analyze the risk onset of various lifestyle diseases. GeneLife Genesis will be made available to consumers online in Hong Kong, Singapore, Taiwan, Malaysia, Thailand, Indonesia, Vietnam and the Philippines on November 17, followed by India and mainland China in 2016.&lt;br /&gt;
&lt;br /&gt;
With over 420,000 kits sold/tested, Genesis Healthcare&#039;s GeneLife test kits are the market leader in consumer genetic test kits in Japan. Genesis Healthcare is known to have the largest Japanese and Asian-focused genetic database amassed by its 11 years of corporate history. While directly operated by the founding Baran family, it has recently raised over US$6 million in funding from the MITSUI &amp;amp; CO., LTD and Founders Fund to expand its consumer business. Through its research findings, Genesis Healthcare has developed an Asian-focused custom chip that will allow more accuracy in the testing results for Asian consumers. &lt;br /&gt;
&lt;br /&gt;
Genesis Healthcare&#039;s decision to expand to Asia is owed to the response gained by the launch of GeneLife&#039;s television commercials on major TV networks in Japan starring Osamu Tezuka, the legendary Japanese comic book artist. Since the commercial launch, Genesis Healthcare has received increasing inquiries from Asian countries due to the rise in interest in preventive healthcare for lifestyle-related diseases.&lt;br /&gt;
&lt;br /&gt;
GeneLife&#039;s Genesis, while is currently only available in Japanese, will be initially offered in English for Asian countries. Consumers can purchase kits and receive results online (PC or mobile). Consumers are requested to send their samples to Genesis Healthcare&#039;s laboratory in Japan in which Japanese privacy laws will insure the protection and safety of customers&#039; genetic information.&lt;br /&gt;
&lt;br /&gt;
Asian official EC site for GeneLife (English version):&lt;br /&gt;
&lt;a href=&quot;http://genelife.asia&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://genelife.asia&lt;/a&gt;&lt;br /&gt;
&lt;br /&gt;
Products: GeneLife Genesis&amp;nbsp;&amp;nbsp;&amp;nbsp;PRICE: US$250&lt;br /&gt;
&lt;br /&gt;
359 diseases/traits &lt;br /&gt;
 -The most comprehensive genetic test kit available globally with 359 diseases/traits&lt;br /&gt;
 -GeneLife, operated by Genesis Healthcare, has sold more than 420,000 consumer kits in Japan.&lt;br /&gt;
 -Testing accuracy guaranteed by the newest technology platform available. &lt;br /&gt;
 -No pain! Process involves collecting saliva at home and sending it to our directly operated laboratory in Japan.&lt;br /&gt;
 -Privacy and security protected under Japanese privacy laws and METI Genetic Guidelines.&lt;br /&gt;
&lt;br /&gt;
Background&lt;br /&gt;
&lt;br /&gt;
Genesis Healthcare Co., incorporated in 2004, is one of the longest operated genetic research and testing firms in Japan and is a leader in personalized healthcare in the medical and research community through its extensive testing platforms and proprietary technology. It accounts for over 70% of the DTC testing market in Japan in terms of volume.&lt;br /&gt;
&lt;br /&gt;
Corporate site: &lt;a href=&quot;http://www.genesis-healthcare.jp/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://www.genesis-healthcare.jp/&lt;/a&gt;&lt;br /&gt;
EC site in Japan: &lt;a href=&quot;http://genelife.jp/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://genelife.jp/&lt;/a&gt;&lt;br /&gt;
EC site in Asia: &lt;a href=&quot;http://genelife.asia/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;http://genelife.asia/&lt;/a&gt;&lt;br /&gt;

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