NAVITIME Spot Search Ranking 2025 of Japan’s Popular Tourist Spots: USJ Ranks #1

NAVITIME JAPAN — Thu, 22 Jan 2026 16:00:00 +0900

TOKYO, Jan. 22, 2026 /Kyodo JBN/ --
NAVITIME JAPAN Co., Ltd.
NAVITIME Spot Search Ranking 2025 of Japan’s Popular Tourist Spots: USJ Ranks #1 for International Visitors, Followed by Nara Park and Fushimi Inari Taisha

NAVITIME JAPAN Co., Ltd. released its "NAVITIME Spot Search Ranking 2025," an analysis identifying the most frequently searched destinations within Japan. This ranking is based on spot search data from its navigation services used by both Japanese and international travelers. The results reveal fascinating contrasts: while domestic users focused on major events and the Expo 2025 Osaka, Kansai, Japan, international visitors are enjoying diverse destinations across Japan according to their unique preferences. Overall, Universal Studios Japan (USJ) led the ranking, followed by Nara Park and the Fushimi Inari Shrine.

Inbound Trends: How the World Sees Japan
Europe (History & Nature): European travelers are seeking "Old Japan." Remarkably, the historic Nikko Toshogu Shrine took the #1 spot for this group, surpassing famous sites in Tokyo and Kyoto. With Shirakawa-go also in the top 10, there is a clear passion for samurai history and traditional landscapes.

Oceania (Pop Culture): In contrast, travelers from Oceania prioritize active experiences. USJ ranks #1, followed by teamLab Planets TOKYO DMM. They are also the only group to rank the amusement park Fuji-Q Highland in their top tier.

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Asia (Shopping & Fun): Inbound travelers from Asia show high demand for entertainment, with USJ, Tokyo Disneyland, and Gotemba Premium Outlets dominating their lists.

The Americas (Food Culture): The classic "Golden Route" remains popular among North American travelers. However, the ranking of Yokohama Chinatown, Dotonbori, and Nishiki Market in the top 10 suggests a tendency to enjoy Japan's street food culture.

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Domestic Trends: The Expo Effect Interest in the Osaka Kansai World Expo Venue (#7) is growing among domestic users.

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"Japan Travel by NAVITIME" supports international visitors traveling in Japan comfortably, offering everything, including information on attractive spots, various reservations and seamless navigation assistance.

Japan Travel by NAVITIME: https://www.navitime.co.jp/pcstorage/html/japan_travel/english/

About the Data:
This ranking is based on spot searches from NAVITIME’s navigation services.

Survey target:
The search data of NAVITIME (app, web), NAVITIME Drive Supporter, Japan Travel by NAVITIME (Inbound) and other services provided by NAVITIME JAPAN

Survey Period:
December 1, 2024 -- November 30, 2025

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Full press release: https://corporate.navitime.co.jp/en/topics/topics/202601/22_5967.html

NAVITIME JAPAN Launches "NAVITIME for Japan Travel" App for Taiwanese Tourists Visiting Japan ...

NAVITIME JAPAN — Tue, 08 Aug 2017 15:00:00 +0900

TOKYO, Aug. 8, 2017 /Kyodo JBN/ --
NAVITIME JAPAN Co., Ltd.
NAVITIME JAPAN Launches "NAVITIME for Japan Travel"
App for Taiwanese Tourists Visiting Japan, Enabling Information
to Be Displayed in Traditional Chinese Characters Additionally
NAVITIME JAPAN Co., Ltd. launched on August 8 its latest "NAVITIME for Japan Travel" app, which is now capable of displaying travel information in traditional Chinese characters additionally. As a result, since the NAVITIME for Japan Travel app displays travel routes, searches Wi-Fi spots offline, and offers travel articles and information in traditional Chinese characters, traveling in Japan is now even easier for visitors from Taiwan.

"NAVITIME for Japan Travel" is NAVITIME JAPAN's proprietary, multilingual app that can search travel routes and maps based on the company's comprehensive Total NAVI (R) search engine, which is capable of searching sightseeing spots, free Wi-Fi hotspots, trains, buses, walking routes and other useful travel information while offline. When the NAVITIME for Japan Travel service was initially launched in October 2013, NAVITIME JAPAN continually enhanced the service based on the assumption that English-language services would be the mainstream. However, the company has since added other languages and is now pleased to launch this latest service, making it so much easier for Taiwanese visitors to travel in Japan by displaying information in traditional Chinese characters.

Japan is improving its tourist infrastructure to better welcome the rapidly increasing number of visitors from abroad. For example, various business sectors are now displaying signs in multiple languages and offering better means of transportation to sightseeing spots. In line with this growth in tourist numbers, NAVITIME JAPAN, too, is committed to enhancing its services for foreign visitors, doing its utmost to continually enhance its service content by displaying, for example, the optimum travel routes and most up-to-date and thorough sightseeing information as possible. As NAVITIME JAPAN CEO and President Keisuke Onishi proudly stated, "We are pleased that our latest service launch now better supports our valued visitors from Taiwan, too, enabling them to have more enjoyable, more convenient and safer trips to Japan."

Features of the NAVITIME for Japan Travel app designed especially for visitors to Japan: http://prw.kyodonews.jp/prwfile/release/M104492/201707264081/_prw_PA1fl_1CsBFWKO.pdf

Introduction movie: https://youtu.be/UIZRdyzggMM

Image: http://prw.kyodonews.jp/img/201707264081-O1-6N9mx66e

NAVITIME for Japan Travel download:
- iOS: https://itunes.apple.com/tw/app/navitime-for-japan-travel-transit-wi-fi-search/id686373726?mt=8&l=zh-tw
- Android OS: https://play.google.com/store/apps/details?id=com.navitime.inbound.walk
Downloads FREE

About NAVITIME JAPAN Co., Ltd.
URL: http://corporate.navitime.co.jp/en/profile/index.html

法人別リリース

NAVITIME Spot Search Ranking 2025 of Japan’s Popular Tourist Spots: USJ Ranks #1

NAVITIME JAPAN Launches "NAVITIME for Japan Travel" App for Taiwanese Tourists Visiting Japan ...