“Honda ‘ORIGAMI’,” Honda Motor’s Brand Movie Produced by CyberAgent, Receives Awards at ...

CyberAgent — Tue, 04 Jun 2019 14:00:00 +0900

TOKYO, June 4, 2019 /Kyodo JBN/ --
CyberAgent, Inc.
“Honda ‘ORIGAMI’,” Honda Motor’s Brand Movie
Produced by CyberAgent, Receives Awards
at Three International Ad Festivals
- First Prize in Film-craft Section of “2019 New York Festivals Advertising Awards,” Silver Award in Film-craft Section of “ADFEST 2019,” and Bronze Award in Branding Section of “2019 AME Award” -

CyberAgent, Inc. (Tokyo Stock Exchange Code: 4751) announced on June 4 that “Honda ‘ORIGAMI’,” a brand movie for commemorating the 70th anniversary of the establishment of Honda Motor Co., Ltd., which was produced by CyberAgent’s Internet Ad Business Division, has received the First Prize Award in the film-craft section and a prize in the film section of “2019 New York Festivals Advertising Awards,” the Silver Award in the film-craft section of “ADFEST 2019,” and the Bronze Award in the branding section of “2019 AME Award.”

The brand movie Honda “ORIGAMI” is a stop-motion one filmed while moving origami (paper-folding art) works representing Honda’s products handmade one by one. The folding lines were infused with the ambition and technology accumulated by Honda. This movie pursues the overwhelming craftsmanship while endeavoring to depict everything, including the background, with origami works without using CG.

Image1: Brand movie: Honda “ORIGAMI”
https://kyodonewsprwire.jp/prwfile/release/M105277/201905317036/_prw_PI1lg_7dSNfS8P.jpg

(Images2: https://kyodonewsprwire.jp/release/201905317036?p=images)

- Original version of Honda “ORIGAMI”
https://youtu.be/T_mNHM5qIVw

- Behind-the-scenes footage of Honda “ORIGAMI”
https://www.youtube.com/watch?v=wDojiV_YRXc

Client company: Honda Motor Co., Ltd.
Ad agency: CyberAgent, Inc.
Production company: Niban-Kobo Production Corp.

Creative Director: Atsushi Nakahashi
Planner: Satoshi Shigematsu
Sena Kuwabara

- What is "New York Festivals Advertising Awards"?
https://www.newyorkfestivals.com/NYFA/2019/pieces.php?iid=545400&pid=1
New York Festivals Advertising, commonly known as NYFA, is the world’s largest international ad contest held in New York. It is an ad award created in 1957 in one section of NEW YORK FESTIVALS.

- What is "Asia Pacific Advertising Festival"?
http://www.adfest.com/index.php/Home/Awards/winnersshowcase.html?category=5&awards=all&page=2
Asia Pacific Advertising Festival, commonly known as ADFEST, is the most prestigious ad award in the Asia-Pacific region, which was created in 1998 and is held in Pattaya, Thailand.

- What is "World’s Best Advertising & Marketing Effectiveness Awards"?
https://www.ameawards.com/winners-gallery-1/honda-origami
This is commonly known as AME Awards. It is an ad award created in 1957 in one section of “NEW YORK FESTIVALS,” the world’s largest international ad contest held in New York.

- Corporate profile of CyberAgent
Corporate name: CyberAgent, Inc.
Location: Abema Towers, 40-1 Udagawacho, Shibuya-ku, Tokyo
Established: March 18, 1998
Capital: 7,203 million yen (as of the end of December 2018)
Representative: Susumu Fujita, President
Nature of business: Media business, Internet advertisement business, game business, and investment development business

CyberAgent Launches “PFX LIVE,” Supply-side Platform Specialized in Monetizing Live Streaming ...

CyberAgent — Tue, 08 Jan 2019 15:00:00 +0900

TOKYO, Jan. 8, 2019 /Kyodo JBN/ --
CyberAgent, Inc.
CyberAgent Launches “PFX LIVE,” Supply-side Platform Specialized
in Monetizing Live Streaming Services
AdTech Studio of CyberAgent, Inc. (listed in the first section of Tokyo Stock Exchange; Stock Code: 4751) has developed “PFX LIVE,” which is specialized in monetizing live streaming services in “CA ProFit-X,” a supply-side platform.

(Logo: https://kyodonewsprwire.jp/img/201812261801-O1-Vv32cuj1)

In recent years, the live streaming market has been growing worldwide, and service media that utilize the live streaming functions such as live commerce, which is a new form of EC, and the game streaming service have been launched one after another. However, since monetizing of live streaming depends the expenditure of stream viewers (hereinafter referred to as viewers) and showing advertisements is considered as a stable source of profits, it was necessary to find a way to advertise without spoiling user experience.

In these circumstances, “CA ProFit-X” has launched “PFX LIVE” as an advertising service specialized in monetizing live streaming services in order to expand the profits of businesses that provide live streaming services.

“PFX LIVE” will provide various advertising functions with consideration for user experience, and reporting and support functions that can return profits of advertisement to streamers (*1).

“Pause roll,” the first advertising function “CA ProFit-X” will start providing, lets streamers see the option to take a short break and have an ad play during that time. Since streamers can decide when to play ads during a live broadcast, a larger number of viewers are likely to see the ads without spoiling user experience.

(Image: https://kyodonewsprwire.jp/prwfile/release/M105277/201812261801/_prw_PI2lg_G883dPAx.png)

From now on, “CA ProFit-X” plans to provide “Pre roll,” a function that plays advertisements before a live streaming video, and “Post roll,” a function that plays advertisements after live streaming, in addition to advertising between intervals of live streaming.

“CA ProFit-X” will provide functions dedicated to live streaming and contribute to the growth of the live streaming market through “PFX LIVE” specialized in monetizing live streaming services.

(*1) As for whether or not to return profits of advertisement is based on the deal made between a live streaming service provider and a streamer.

About CA ProFit-X
“CA ProFit-X” manages Japan’s largest supply-side platform (SSP) that is specialized for “Native In-feed Ads for Mobile” with a goal of maximizing the revenues of worldwide media. “CA ProFit-X” currently focuses on expanding video ad inventories in preparation for digitalizing the advertising budget, and also optimizes revenue of inventories across various ad formats like "video," "native ad" and "banner" by real-time bidding technology.

Facebook: https://www.facebook.com/caprofitx/

Corporate profile of CyberAgent
Corporate name: CyberAgent, Inc.
Headquarters: 1-12-1 Dogenzaka, Shibuya-ku, Tokyo 150-0043
Representative: Susumu Fujita, President
Established: March 18, 1998
Capital: 7,203 million yen (As of the end of March 2018)
Business lines: Media business, Internet advertisement business, game business, and investment development business

法人別リリース

“Honda ‘ORIGAMI’,” Honda Motor’s Brand Movie Produced by CyberAgent, Receives Awards at ...

CyberAgent Launches “PFX LIVE,” Supply-side Platform Specialized in Monetizing Live Streaming ...