法人別リリース

Mercari Expands Multilingual Support (English, Traditional Chinese and Korean) on Web for...

Mercari — Tue, 30 Apr 2024 16:00:00 +0900

TOKYO, Apr. 30, 2024 /Kyodo JBN/ --
Mercari, Inc.
Mercari Expands Multilingual Support (English, Traditional Chinese and Korean) on Web for Overseas Users of Crossborder Services

Japanese marketplace app operator Mercari, Inc. (hereinafter "Mercari") expands multilingual support on its platform to cater to the diverse needs of overseas users. Effective April 30, 2024, select pages and contents of the "Mercari" website are now accessible in English, Traditional Chinese and Korean, enabling users to purchase items through crossborder services more easily.

Image: https://cdn.kyodonewsprwire.jp/prwfile/release/M107675/202404229785/_prw_PI1fl_BC47TFYo.png

Background Under its medium-term business strategy, Mercari has focused on further global expansion, beginning crossborder sales in 2019 (*1), and is working to create a global circular economy. In February 2023, Mercari started increasing its partnerships with crossborder e-commerce businesses and has reached over 60 partners (*2).

Recognizing a growing demand for multilingual support, Mercari responded to feedback from overseas users who encountered challenges navigating the Japanese-only website and embarked on a mission to enhance user experience by translating key parts of the service into English, Traditional Chinese and Korean.

Through multilingual support, Mercari hopes to provide a more seamless experience to overseas users.

The enhanced multilingual support offers the following benefits to overseas users:
- Select pages and contents of the "Mercari" website are available in Japanese and English, Japanese and Traditional Chinese, or Japanese and Korean, facilitating smoother navigation for international users.

- Item prices are displayed in dual currency on the item details page, supporting 26 currencies, thus streamlining the purchasing process for users worldwide.

Future Vision
Looking ahead, Mercari plans to remain committed to making its products as accessible as possible. By prioritizing convenience and catering to diverse demographics, Mercari aims to foster wider circulation and contribute to a world where everyone can create new value.

Notes:
(*1) "Marketplace app Mercari begins crossborder sales to over 100 countries: Overseas Buyers Can Now Purchase Items Using Proxy Service" (November 2019) https://about.mercari.com/en/press/news/articles/20191115_crossborder-2/

(*2) As of April 2024

Users located overseas cannot create accounts on Mercari. The actual purchase and shipping process is done through official proxy purchasing services supported by Mercari.
Current translation coverage varies between English, Traditional Chinese and Korean sites.
The above information is subject to change.

URL:https://merc.li/KxqzcpRHa

Overview of Mercari
Company Name: Mercari, Inc.
Location: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6118
Main Business Activities: Planning, development, and operation of the Mercari marketplace app
Representative: Shintaro Yamada

For information about using the Mercari logo and icon, please see the page below:
https://about.mercari.com/en/press/press-kit/mercari/

Japan’s Largest Flea Market App Provider Mercari Solicits New Cross-border E-commerce Partners

Mercari — Thu, 18 May 2023 15:00:00 +0900

TOKYO, May 18, 2023 /Kyodo JBN/ --
Mercari, Inc.
Mercari, Inc., Japan’s largest flea market app provider, formed business tie-ups with cross-border e-commerce services "Ritaoshiji," "JPGOODBUY," "Leyifan" and "Masadora" in April in a bid to expand its cross-border marketing channel in the Chinese market.

Mercari already maintains such partnerships with "doorzo," "Buyee" and other e-commerce businesses.

The latest collaboration allows its cross-border e-commerce partners to manage information on products and inventory on the Mercari marketplace for Chinese customers in real time, raising the close rate and eventually increasing the overall transaction volume on the marketplace.

Image: https://cdn.kyodonewsprwire.jp/prwfile/release/M107675/202305105536/_prw_PI1fl_TZsL9dLD.jpg?_ga=2.209068305.220673252.1683505900-1851103714.1593650756

- Mercari solicits new cross-border e-commerce partners Entertainment- and hobby-related products have been popular in the Chinese market in recent years. Among them, toys are the most popular item, followed by trading cards and figures, and demand for much sought-after items abroad is particularly strong.

Mercari has released an official guide for potential business partners wishing to conduct cross-border sales on the Mercari marketplace on the following website: https://help.jp.mercari.com/guide/articles/1431/ (Japanese)

- About Mercari Mercari, Inc. launched flea market app "Mercari" in July 2013. It is Japan’s largest flea market app service with over 21 million users per month. The company is striving to help realize an affluent society in which resources are properly circulated and people can achieve what they want to do.

C2C Marketplace App Provider Mercari Begins Crossborder Sales to Over 100 Countries

Mercari — Fri, 15 Nov 2019 14:00:00 +0900

TOKYO, Nov. 15, 2019 /Kyodo JBN/ --
C2C Marketplace App Provider Mercari Begins
Crossborder Sales to Over 100 Countries
- Overseas Buyers Can Now Purchase Items Using Proxy Service -

On November 15, 2019, Mercari, Inc. began offering crossborder sales* through the Mercari consumer-to-consumer (C2C) marketplace app in partnership with Buyee, a proxy service for crossborder e-commerce operated by a wholly owned subsidiary of BEENOS Inc.
*Some categories of items not available

Image: https://kyodonewsprwire.jp/prwfile/release/M105775/201911073215/_prw_PI1lg_xavEk7L3.png

With its mission to create value in a global marketplace where anyone can buy & sell, Mercari, Inc. develops and operates Mercari, a marketplace app through which individuals can buy and sell items easily and safely. Mercari is Japan's largest C2C marketplace, with approximately 14 million monthly users, a gross merchandise value (GMV) of approximately 530.7 billion JPY*, and a total of over 1.1 billion items listed to date.
*From the full-year financial results for FY2019 through June

Mercari has seen a large amount of interest from overseas, with a sixfold increase in visits to Mercari's web version from outside of Japan since 2017, indicating a strong potential demand for purchases by users abroad. Based on its mission to create value in a global marketplace where anyone can buy & sell, and the potential market scale of the crossborder e-commerce market, Mercari has decided to start offering crossborder sales through proxy service Buyee.

Buyee is a proxy service with over one million registered users, available in over 100 countries and regions throughout the world. Through this partnership with Buyee, users overseas can browse and search items listed on Mercari in Japanese, English, and Chinese (traditional and simplified), and purchase items using popular overseas payment methods, such as PayPal, Alipay, and UnionPay. Offering crossborder sales will allow people overseas to purchase items from Mercari, instead of limiting this only to users in Japan, and Mercari expects this to lead to increased sales opportunities. Items will only become available for purchase on Buyee if a certain amount of time has passed since their listing on Mercari.

- How It Works
1. When an overseas user places an order on Buyee ( https://buyee.jp/mercari/ ), an official Buyee account purchases the item on Mercari for the user.
2. The seller of the item on Mercari ships the item to Buyee's warehouse in Japan.
3. When the item arrives, Buyee staff checks the item and rates the seller, and the seller receives sales proceeds.
4. Buyee ships the item to the buyer overseas, and handles all further steps.

Image: https://kyodonewsprwire.jp/prwfile/release/M105775/201911073215/_prw_PI2lg_pT33Vyk3.png

- Proof of Concept for Crossborder Sales
Starting in August 2019, Mercari carried out a proof-of-concept study on crossborder sales of items that had been listed for a certain amount of time on Mercari. From this study, Mercari has identified item categories popular among users overseas.

Image:
https://kyodonewsprwire.jp/prwfile/release/M105775/201911073215/_prw_PI3lg_4761IX8h.png

The most popular category among overseas users was merchandise featuring popular characters. Many of these users are interested in things that can only be bought in Japan, such as merchandise from Japanese animation works and games.

Mercari will continue looking for ways to provide a safe and secure marketplace globally and fulfill its mission to create value in a global marketplace where anyone can buy and sell.

- About Mercari
Company name: Mercari, Inc.
Head office: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6118
Business: Planning, development and operation of the Mercari marketplace app
Representative: Shintaro Yamada

- About BEENOS
Company name: BEENOS Inc.
Head office: 7F Gotenyama Trust Tower, 4-7-35 Kita-Shinagawa, Shinagawa-ku, Tokyo 140-0001
Business: Domestic and international e-commerce
Representative: Shota Naoi
*Buyee is operated by wholly owned subsidiary tenso, inc.

*For information about using the Mercari logo and icon, please check the site below.
https://www.mercari.com/jp/logo-guidelines/

Source: Mercari, Inc.