Heineken(R) and TIESTO celebrate the Formula 1 Heineken Dutch Grand Prix weekend in style with a unique performance on the track

PR91487

 

ZANDVOORT, Netherlands, 06 September, 2021, /PRNewswire=KYODO JBN/--

 

- Internationally renowned Dutch DJ Tiesto played an exclusive live performance

on the track to celebrate the F1 Heineken Dutch Grand Prix at Zandvoort

 

- Heineken created a moving stage on a truck bed, featuring artwork by famous

Dutch artist, Joseph Klibansky

 

- The Heineken(R)0.0 truck made its way from the podium to the grandstands,

stopping at turns 11 and 12 to perform in front of fans

 

- The performance was live streamed to millions of fans worldwide

 

Heineken(R)celebrated the historic return of Formula 1(R) to Zandvoort in the

Netherlands with a performance like no other. After all the F1(R)and W

Series(TM) racing action over the weekend, a different vehicle took to the

track with Dutch superstar DJ TIESTO on board treating fans to an exclusive

60-minute live set, immediately after the F1 Heineken Dutch Grand Prix podium

celebrations on Sunday 5th September.

 

Heineken(R)and TIESTO celebrate the return of Formula 1(R)to Zandvoort, with a

unique performance live streamed directly from the track from the F1 Heineken

Dutch Grand Prix

Fans at the race enjoyed the performance from the grandstands in accordance

with the COVID-19 guidelines in place, whilst fans at home tuned into the

livestream featured on EDM streaming service Beatport, F1 and Red Bull Racing

Honda Facebook channels as well as TIESTO's own Facebook and YouTube.

 

The stage for the performance was built onto the back of a Heineken(R) 0.0

truck which started its journey from the pit lane straight after the podium

ceremony and moved around the track, powered by sustainable biofuel, before

stopping at turns 11 and 12 for TIESTO to finish the performance. To add to the

theatre of the performance the truck shot out biodegradable confetti onto the

track.

 

The truck featured artwork by renowned Dutch artist Joseph Klibansky. Klibansky

developed the design especially for the F1(R) and W Series(TM) podium, in

collaboration with Heineken, which depicts local elements synonymous with the

Netherlands, but with a contemporary twist.

 

The livestream is available to watch on Beatport channels until the end of

year.

 

INFORMATION

 

For more information, please contact: HeinekenF1@mcsaatchi.com

 

Streaming channels: EDM streaming service Beatport via Facebook

[https://www.facebook.com/beatport/ ], YouTube

[https://www.youtube.com/watch?v=JCubhskY8d0 ] and Twitch

[https://www.twitch.tv/beatportofficial ]

 

F1 Facebook  [https://www.facebook.com/Formula1/ ]

 

Red Bull racing Honda Facebook [https://www.facebook.com/redbullracing/ ]

 

TIËSTO YouTube [https://www.youtube.com/channel/UCPk3RMMXAfLhMJPFpQhye9g ] and

Facebook [https://www.facebook.com/search/top/?q=ti%C3%ABsto ]

 

About HEINEKEN:

 

HEINEKEN is the world's most international brewer. It is the leading developer

and marketer of premium beer and cider brands. Led by the Heineken(R) brand,

the Group has a portfolio of more than 300 international, regional, local and

specialty beers and ciders. We are committed to innovation, long-term brand

investment, disciplined sales execution and focused cost management. Through

"Brewing a Better World", sustainability is embedded in the business.

 

HEINEKEN has a well-balanced geographic footprint with leadership positions in

both developed and developing markets. We employ over 85,000 employees and

operate breweries, malteries, cider plants and other production facilities in

more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on

the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on

Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS

and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt

(ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V.

(OTCQX: HKHHY).

 

Most recent information is available on HEINEKEN's website:

www.theHEINEKENcompany.com and follow us on Twitter via @HEINEKENCorp.

 

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SOURCE: Heineken