2012 NuW Excellence Awards Judging Panel & Categories Announced

AsiaNet 49584

FRANKFURT, Germany, June 6/PRN=KYODO JBN/ --

     The categories and judging panel have been announced for the 7th edition

of the Health ingredients, Natural ingredients & NuW awards programme, which

recognizes exceptional innovations & talent within the nutrition + wellness

industry. The focus of the health and wellness industry has switched gears.

Instead of only taking an interest on health when a person's sick, consumers

now seek products that prevent illness and provide nutritional value. The

market is now witnessing a move from reactive to proactive, with consumers

actively seeking functional foods that provide benefit adding solutions to

whatever nutritional challenges they currently face or will face later in life.

The new categories, selected by the Chairman of Judges, Peter Wennstrom of

Healthy Marketing Team, reflect this current shift in trend towards the

functional food market.

    "I wanted to make the judging criteria as representative as possible for

the commercial reality in the market today," Peter Wennstrom, President, Health

Marketing Team.

    The awards are divided into 3 categories, one being presented in

conjunction with IUFost (International Union of Food Science and Technology)

    Functional Innovation

    Beauty & Anti-Ageing Innovation of the Year

    Heart Health & Circulatory Innovation of the Year

    Infant and Pre-Pregnancy Nutrition Innovation of the Year

    Weight Management & Hunger Management Innovation of the Year

    Gut Health, Immunity & Digestion Innovation of the Year

    Mental & Cognitive Performance Innovation of the Year

    Physical Performance Innovation of the Year

    Special Innovation

    Process & Packaging Innovation of the Year

    Sustainability & Environmental Initiative of the Year

    Marketing & Positioning Initiative of the Year

    IUFoST

    IUFoST Young Scientist Award

    IUFost Lifetime Achievement Award

     The judging panel, which traditionally represents key figures within the

food industry, consists of: Peter Wennstrom, Chairman of Judges, Healthy

Marketing; Kip Winter-Cox, Head of Marketing, Bakkavor Food Ltd; Bart Fischer,

Manager Product Innovation, Albert Heijn; Elodie Lebastard, Director, EAS;

Georges Bruelle, Prospective Manager, Danone; Albert Zwijgers, Senior Food

Technologist, Unilever; John Madden, Head of Ingredients Research, Euromonitor;

Ian Gordon, Chairman, Giract; Kamel Chida, Associate Director Open Innovation,

General Mills; Michael Knowles, Coca Cola; Marie-Pierre Membrives, McDonald's.

    Submissions for the NuW Excellence Awards are currently being accepted for

all participating exhibitors of Health ingredients, Natural ingredients & NuW

at (http://hieurope.ingredientsnetwork.com/awards). The deadline for

submissions is July 15. A short list of candidates for each category will be

announced publicly the first half of August. The 2012 winners will be announced

at an awards ceremony which will end the first day of the Health ingredients,

Natural ingredients & NuW exhibition in Frankfurt, Germany.

    About Health ingredients Europe & NuW

    Health ingredients Europe is part of the world leading Food ingredients,

Natural ingredients and Health ingredients series of ingredients trade shows.

These highly professional trade shows have been held successfully since 1986.

Health ingredients Europe was launched in 2000 with Hi Europe (NuW) 2012 being

the 7th edition of this show. Health ingredients Europe will be joining NuW

Nutrition + Wellness Solutions in 2012, creating a new exhibition that provides

a complete 360 perspective of the entire nutrition and wellness industry. For

more information, visit http://hieurope.ingredientsnetwork.com or

    http://www.nuwsolutions.com

    About the organiser

    UBM Live is a division of UBM plc, which is headquartered in London, UK.

The office in the Netherlands is the organiser of the world-leading Health

ingredients, Food ingredients, CPhi, ICSE and Informex series of food and

pharmaceutical ingredients trade shows. The Dutch office also publishes

International Food Ingredients Magazine and organises related conference

activities. For more information, visit http://www.ingredientsnetwork.com

     Press contact

    Courtney Rol     

    Marketing Manager, UBM Live     

    de Entree 73, Toren A, 1101 BH     

    Amsterdam, The Netherlands    

    Tel: +31(0)20-40-99-546    

    Courtney.rol@ubm.com

    SOURCE: UBM Live