Concrete Show South America 2012 to be Bigger and Better!

AsiaNet 49739

SAO PAULO, Brazil, June 18 /PRN=KYODO JBN/ --

    - Due to high demand UBM's Concrete Show South America has increased its

exhibition space to allow more companies the chance to gain direct exposure in

a booming market.

    With less than three months to go Concrete Show South America is almost

sold out. To accommodate the demands of a growing industry the Concrete Show

has constructed a new indoor area in response to exhibitor requests. The

increase in space has added to the exhibition area, creating 62,500 sqm2 and

making it the largest concrete event in Latin America. With the additional

space more companies will be able to build relationships and enhance their

industry knowledge.

    "The event reflects the market and the current trends. The expansion of the

show reflects the fact that there is huge demand for a niche event that serves

the needs of the concrete industry," explained Claudia Godoy, Managing

Director, Concrete Show South America. The proposed new area will be in a

highly sought after area with additional features designed to make this a

premium location.

    A surge in productivity due to the growth in the civil construction sector

has pushed Brazil towards innovation and the need for adopting best practice.

With international companies taking an active interest in the country this has

led to increased levels of technical expertise in the industry, which is

leading to competition within the construction industry. The event offers the

chance for leading names in the industry to showcase their latest products and

solutions. Some of the companies include Putzmeister who will unveil a new line

of equipment produced in Brazil which is already highly successful in Europe.

Penetron will present Penetron Admix, an additive that provides waterproofing

by full crystallization, added to the concrete line during production and

Goodyear Engineered Products will bring their line of high performance products

for use on concrete to Concrete Show South America for the first time, such as

the rubber and fabric hose that is highly resistant to abrasion and high

pressure.

    Concrete Show South America is the largest and most comprehensive

exhibition dedicated to the concrete and civil construction industry in Latin

America. The event is designed to deliver the best business opportunities

incorporating the perfect balance of effective business, education and

networking. With over 550 national and international exhibitors, more than 150

seminar sessions as well as over 28,000 industry professionals with decision

making authority, Concrete Show South America presents a powerful opportunity

to build essential business contacts.

    "Hopes and expectations for the 6th edition of Concrete Show are as good as

can be. We are preparing a truly amazing show of machinery and technology which

will encompass new developments and the best solutions for the boom in the

Brazilian civil construction industry. Concrete Show is here to present to the

world the companies who are in the best position to address the issues of the

infrastructure of our country", says Claudia Godoy. Due to the positive

economic outlook as well as the growth in the Brazilian construction sector,

Concrete Show South America has been on an upward trajectory for the last six

years of over 500% in exhibition space.

    As well as stimulating business, Concrete Show also invests in facilitating

dialogue between professionals, offering high-level conferences, seminars and

workshops on issues relevant to the civil construction sector. Bringing some of

the renowned industry experts in their respective areas, the 6th Concrete

Congress, an event run in parallel to the exhibition, will also take place

between August 29st e 31st, at the Centro de Exposicoes Imigrantes [Imigrantes

Exhibition Center], in Sao Paulo. Based on wide-reaching topics such as the

Industrialization of Construction, Training and Professional Development, and

Sustainable Construction, the Congress will offer more than 150 concurrent

seminars as well as other seminars, workshops and round tables.

    Concrete Congress relies on the technical support of more than 18

organizations linked to the sector. The aim is to offer debates and seminars

that take in issues fundamental to the advancement and development of the

industry.

    The event is part of UBM's global concrete portfolio including Concrete

Show South East Asia which will take place from 24-26 October 2013 in Jakarta,

Indonesia and Concrete Show India, taking place from 13-15 March 2014 in

Mumbai. Concrete Show South America 2012 will take place between 29th and 31st

August at the Centro de Exposicoes Imigrantes [Imigrantes Exhibition Center] in

Sao Paulo.

    About UBM

    Concrete Show is organized by UBM Sienna. UBM is a leading global business

media company. We help organizations make connections, communicate their

proposition and do business effectively. Our 6,500 expert staff are deeply

embedded in the many specialist communities we serve, bringing both an unusual

depth of understanding and real know-how. We organise hundreds of live events

each year; we provide data, marketing and information products; we offer a

portfolio of market-leading online and print titles; and we support

professional communicators through our targeting, distribution and monitoring

services.

    For more information please contact concrete@concreteshow.com.br or visit

http://www.concreteshow.com.br

    Source: UBM