Sony Mobile Receives Four Red Dot Awards for Product Design

AsiaNet 49906

LONDON, July 3, 2012 / PRN=KYODO JBN/ --

    - XperiaTM active and Xperia ion earn plaudits for high quality and stylish

minimalism     

    - Smart Wireless Headset pro and SmartDock for Xperia ion recognised for

discreet design and impressive functionality

     - Xperia ray receives an honourable mention for appearance and usability

    Sony Mobile Communications ("Sony Mobile") today announced it has received

four 2012 red dot awards in the Product Design category, as well as one

honourable mention. The jury of international experts evaluated entries against

key criteria including the degree of innovation, ergonomics, durability and

ecological soundness. The awards presentation ceremony took place in Essen,

Germany on July 2.

    "Design is at the heart of Sony Mobile's product development philosophy and

these awards are testament to the design quality of our Xperia smartphones

[http://www.sonymobile.com/global-en/xperia?utm_source=sactive&utm_medium=pressr

elease&utm_campaign=xperia ] and Smart Accessories, demonstrating our

commitment to offering consumers a rich smartphone experience without

sacrificing on functionality or design," said Jeanna Kimbre, Director of

Creative Product Design for Sony Mobile Communications.

    The award winners

    Xperia active, Xperia ion, Smart Wireless Headset pro and SmartDock for

Xperia ion received red dot awards in the Product Design category, while Xperia

ray picked up an honourable mention. The breadth of awards demonstrates Sony

Mobile's commitment to stylish, high-end design across its product portfolio.

    - Xperia active

[http://www.sonymobile.com/global-en/products/phones/xperia-active?utm_source=sa

ctive&utm_medium=pressrelease&utm_campaign=xperiaactive ] offers a beautiful

scratch resistant screen that can be used even with wet fingers and in bright

sunshine. A sturdy aluminum frame surrounds and protects the display. In the

jury's words "all details point to its ruggedness and super-friendliness while

also conveying high quality."

     - Xperia ion

[http://www.sonymobile.com/cws/corporate/press/pressreleases/medialibrary/mediad

ownloads?breadCrumb=key_corporate_medialibrary_category_group1&mediaLibraryProdu

ctGroup=key.MobilePhoneGroup.XperiaIonLTE ] boasts a large display covering the

front of the device, a simple, yet effective design that creates the illusion

of the phone floating in the hand. The jury praised its "contrast between the

black display and aluminum backside creating a high-quality appearance enhanced

by precision workmanship."

     - The SmartDock for Xperia ion features an angled profile which enables

ergonomic viewing. Its subtle, yet high quality design, allows its many

functions, including connectivity with mouse, keyboard, HD TV and other

devices, to shine. It won the jury over with its "seamless blend with the

docked smartphone."

     - The discreet, unobtrusive design of the Smart Wireless Headset pro

[http://www.sonymobile.com/global-en/products/accessories/smart-wireless-headset

-pro?utm_source=sactive&utm_medium=pressrelease&utm_campaign=swheadsetpro ]

stereo headset is minimalistic in nature and attractive for a wide range of

consumers in different working environments.

     - The slim, dynamic shape of Xperia ray fits perfectly into the palm of

your hand. The aluminum sides of the Android smartphone create a positive

tactile experience, while also conveying durability and premium quality.

    The red dot design award is one of the world's largest and most

distinguished design competitions, receiving more than 14,000 entries from 70

countries annually.

    "Sony" is a registered trademarks or trademarks of Sony Corporation.

"Xperia" is a trademark of Sony Mobile Communications. All other trademarks or

registered trademarks are the property of their respective owners.

    About Sony Mobile Communications

    Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation,

a leading global innovator of audio, video, game, communications, key device

and information technology products for both the consumer and professional

markets. With its music, pictures, computer entertainment and online

businesses, Sony is uniquely positioned to be the leading electronics and

entertainment company in the world. Through its Xperia(TM) smartphone

portfolio, Sony Mobile Communications delivers the best of Sony technology,

premium content and services, and easy connectivity to Sony's world of

networked entertainment experiences. For more information:

http://www.sonymobile.com

    FOR MEDIA INFORMATION PLEASE CONTACT:

    For more information, images and videos please visit:

http://www.sonymobile.com/pressreleases

    Sony Mobile Communications, Global Communications & PR department

    Ivette Lopez +1-404-443-5137

    General Press: +44(0)208-762-5858.

    SOURCE: Sony Mobile Communications