- Visitors Can Try Their Luck at Event Offering Luxury Prizes -

EitaroSoft Inc. will exhibit a special version of its new 3D action online role-playing game (RPG) "The Ring of the Dragon" (hereafter referred to as "R.O.D.") at "ChinaJoy 2012," the largest game show in Asia, which will be held in Shanghai, China, for four days from July 26 (Thursday) through 29 (Sunday). The ChinaJoy 2012 version of "R.O.D." will be on display at the booth of Shanda Games Limited (NASDAQ: GAME), with which EitaroSoft plans to cooperate in launching the sale of "R.O.D." in China from the coming winter.

During the exhibition period, an event will be held in which visitors can try their hand at playing "R.O.D." for luxury prizes. Everyone is cordially invited to join the event.

EitaroSoft expects China's more than 200 million PC online game users to seek rich content in the smart phone market as well, which has been growing at an accelerating rate. The company is constantly working to establish killer titles which will quickly meet the needs of core game fans.

In order to deploy other content not just in China but also in North America and other parts of the world, EitaroSoft will link up with leading companies in the game market of each country to promote its globalization.

Contact for collaboration or news-gathering on EitaroSoft titles:

http://www.eitarosoft.co.jp/contact_input.php

During ChinaJoy 2012, the company's employees are available for press contact at its booth (in Japanese, English or Chinese). Please feel free to speak to them.

About ChinaJoy 2012:

ChinaJoy 2012 is the largest game show in Asia and is operated by Howell International Trade Fair, Ltd. It is the 10th event in a series. Every year, about 180,000 people from around the world visit this show, and the number is expected to rise further this year. Many leading companies in China's game industry are exhibiting their products, cosponsoring the show or organizing lectures. It holds not only events for end-users but also offers abundant international business opportunities to developers and publishers.

Overview of the show:

Duration: July 26 (Thursday) - July 29 (Sunday), 2012

Venue: Shanghai New International Expo Centre

Official website:

(English): http://en.chinajoy.net/

(Simplified Chinese): http://www.chinajoy.net/

About Shanda Games:

Shanda Games Limited (NASDAQ: GAME) is a leading online game developer, operator and publisher in China. Shanda Games offers a diversified game portfolio, which includes some of the most popular massively multiplayer online role-playing games (MMORPGs) and advanced casual games in China, targeting a large and diverse community of users. Shanda Games manages and operates online games that are developed in-house, co-developed with world-leading game developers, acquired through investments or licensed from third parties. For more information about Shanda Games, please visit:

(English): http://www.shandagames.com/us-en/index.html

(Simplified Chinese): http://www.shandagames.com

Exhibits at EitaroSoft Corner:

EitaroSoft has an R.O.D. corner at the Shanda Games booth, where visitors can enjoy playing the game for prizes. Everyone who will try the game will receive an original Japanese round fan (uchiwa).

About EitaroSoft, Inc.:

EitaroSoft succeeded in developing Japan's first 3D engine, using application software. It has developed its original 3D avatar system based on its own technology. Using this cutting-edge technology based on the ajax technology, it provides 3D avatar systems for mobile browsing, the first in Japan. It is also working extensively in R&D in networking technology, such as the development of online P2P technology and a full 3D online RPG, which allows up to four persons to play simultaneously on mobile phones, also the first in Japan. EitaroSoft is constantly working on R&D for new technology and has developed many technologies to realize the services that had been deemed difficult to develop. It is highly regarded by clients who want unique, differentiated services. For more details of the company, please visit: http://www.eitarosoft.co.jp/

Established: January 2002  

Head office: Uchisaiwai-cho, Chiyoda-ku, Tokyo, Japan