SATTE 2013 Garners Interest

AsiaNet 50362

MUMBAI, Aug.17, 2012 /PRN=KYODO JBN/ --

    Prevailing economic conditions have compelled the global travel industry to

look at new source markets and India stands in the top two

    As we gear up for SATTE 2013, there has been a keen interest in South

Asia's leading travel mart. With India now being looked at more favourably as a

very important market for global tourism products, SATTE is undoubtedly the

ideal platform for newer destinations to tap into the Indian market. The

current economic conditions have compelled the global travel industry to look

for new source markets, and India and China have emerged as the top two.

    At ITB Berlin earlier this year, SATTE received very positive feedback from

destinations such as The Seychelles, Zambia, Botswana, Philippines, The South

Pacific Tourism Organisation, Japan, Hungary, Germany, Panama, Venezuela, Brand

USA, Kenya and Singapore's Changi Airport along with a host of private sector

participants from Singapore and other countries - all of whom have become aware

of the immense potential of the Indian market. At Arabian Travel Mart in Dubai

(ATM), key exhibitors from the Middle East region said they are now looking

eastwards to do business with India, and many countries and individual Emirates

from the UAE are optimistic about the Indian market. Prominent names include

Dubai, Sharjah, Fujairah, Oman, Abu Dhabi, and Ras-Al-Khaimah among others. At

Bula Fiji Tourism Exchange 2012 (BFTE) in Fiji, 15 nations from the South

Pacific said they want to work closely with the Indian travel trade to increase

awareness of their countries. These nations intend to work together under the

umbrella of The South Pacific Tourism Organisation (SPTO).  International

players who continue to show keen interest in SATTE 2013 include Abu Dhabi,

Argentina, Bhutan, Dubai, Egypt, Hong Kong, Indonesia, Jordan, Kenya, Macau,

Malaysia, The Maldives, Mauritius, Oman, Spain, Thailand and Turkey, and many

more. State Tourism Boards such as Jammu and Kashmir, Himachal Pradesh and

Lakshwadeep Tourism Board, Punjab, Andhra Pradesh, Gujarat, Tamil Nadu, Kerala,

Madhya Pradesh and Odisha have also expressed their support for next year's

event. Many of the above key national and international tourism players are

already rebooking at SATTE 2013.

    SATTE 2012 set milestones for the Indian travel and tourism industry. The

event saw a record number of sellers. Exhibitors came from over 33 countries

and 23 states in India and over 550 companies exhibited at the event with an

impressive year on year growth of 6.7 per cent. SATTE's success continues to

demonstrate India's ever growing importance, both as a destination and as a

lucrative market.

    SATTE 2013 (http://www.satte.in) will be held at Pragati Maidan, New Delhi,

from January 16-18, 2013 and its companion event SATTE Mumbai at World Trade

Centre on January 21-22.

    About UBM India - UBM India is a subsidiary of UBM plc, which is the second

largest independent exhibition organiser in the world. It is the largest trade

exhibition organiser in India, responsible for 26 exhibitions in different

locations across the country. The company is also involved in the organisation

of conference programmes throughout India and in the publications of trade

journals and magazines. For further details please visit the UBM India website,

http://www.ubmindia.in

    For details on SATTE 2013, please contact

    Ms. Pallavi Mehra, Key Accounts Manager, UBM India

    pallavi.mehra@ubm.com

    +91-11-23765552/99109-11887

    SOURCE: UBM India Pvt. Ltd.