UBM Announces Partnership Agreement With Trade Organisation - SIPPO

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FRANKFURT, Germany, Aug. 20, 2012 / PRN=KYODO JBN / --

     In June UBM signed a partnership agreement with The Swiss Import Promotion

Programme (SIPPO), a performance mandate of SECO implemented by the foreign

promotion department of OSEC, with the aim of increasing the competitiveness of

small and medium size enterprises from emerging markets in developing countries.

    Through their partnership, UBM and SIPPO are recognising the importance of

corporate social responsibility as part of their ongoing business models. The

SIPPO programme helps small and medium sized enterprises in developing and

transition countries to enhance their skills and gain a foothold in the Swiss

and European markets by providing a wide range of information, training courses

and matchmaking services.

    Both parties will work directly with companies who have completed the SIPPO

programme to assist in the trade promotion process. The overall purpose of the

partnership is to encourage sustainable economic growth thus improving the

contribution of small and medium sized enterprises from these emerging and

transition markets in the global economy.

    UBM holds CSR in the highest regard and to help the companies supported by

SIPPO to gain maximum long term benefits, they are offering the opportunity to

exhibit at Health ingredients Europe, Natural ingredients and Nutrition and

Wellness 2012 (HiE, Ni & NuW) alongside a line up of over 600 other leading

companies from around the globe. The event will offer valuable networking and

advertising opportunities for companies participating in the SIPPO pavilion to

aid them in their movement into Europe. These companies also have access to a

range of free promotional tools to further improve their exhibiting experience.

    Natasha Berrow, Brand Director for UBM's Food Portfolio, expressed her

excitement about working with SIPPO and fully supports UBM in helping these

small and medium sized enterprises as much as possible to ensure they succeed

in the European market.

    "We are delighted to welcome SIPPO companies to our European Food

ingredients and Health ingredients events. Our new partnership will provide a

cost-effective platform for SME's from emerging markets and markets in

transition, to reach senior buyers from across Europe and the Globe"

    About Health ingredients Europe & NuW

    Health ingredients Europe is part of the world leading Food ingredients,

Natural ingredients and Health ingredients series of ingredients trade shows.

These highly professional trade shows have been held successfully since 1986.

Health ingredients Europe was launched in 2000 with Hi Europe (NuW) 2012 being

the 7th edition of this show. Health ingredients Europe will be joining NuW

Nutrition + Wellness Solutions in 2012, creating a new exhibition that provides

a complete 360 perspective of the entire nutrition and wellness industry. For

more information, visit http://www.nuwsolutions.com

    About the organiser

    UBM Live is a division of UBM plc, which is headquartered in London, UK.

The office in the Netherlands is the organiser of the world-leading Health

ingredients, Food ingredients, CPhI, ICSE and Informex series of food and

pharmaceutical ingredients trade shows. The Dutch office also publishes

International Food Ingredients Magazine and organises related conference

activities. For more information, visit http://www.ingredientsnetwork.com

    Press contact

    Courtney Rol

    Marketing Manager, UBM Live

    de Entree 73, Toren A, 1101 BH

    Amsterdam, The Netherlands

    Tel: +31(0)20-40-99-546

    Courtney.rol@ubm.com

    Source: UBM Live