Sony Mobile Offers Xperia Smartphone Users VIP Access With The "Xperia Lounge"

PR51619

LONDON, Dec. 11, 2012 /PRN=KYODO JBN/ --

- New entertainment application with exclusive content and competitions across

Music, Film, Gaming and Sports   

- Launching with amazing firsts from Coldplay, Swedish House Mafia and FIFA

Sony Mobile Communications today announced the Beta release of Xperia Lounge -

a new Android application available to download from Google Play [

http://www.sonymobile.com/global-en/products/applications/xperia-lounge-beta/ ]

- that gives users backstage access to a world of Sony entertainment and VIP

experiences direct from their smartphone.

Xperia Lounge is a destination for accessing new content from Sony's

world-class portfolio of partners and sponsors on a smartphone. It contains a

diverse and regularly updated selection of content across music, sports, films

and gaming that will appeal to a wide audience and can be activated anywhere

across the world. Consumers will be able to enter competitions to win tickets

to experiences such as concerts, movie premieres or sporting events. It will

also allow consumers to stream live concerts, get exclusive behind the scenes

footage for new films, access music and even meet celebrities. In the future

users will also be able to personalize the app so that they get access to the

content that interests them the most.

Stephan Croix, marketing director at Sony Mobile Communications said,"The

Xperia Lounge gives consumers access to unique entertainment experiences which

only Sony can deliver. It is part of our wider mission to engage with consumers

in a more intimate way by creating immersive experiences on their Xperia

smartphone wherever they are."

Xperia Lounge is launching with exclusive content from Coldplay, the chance to

win tickets to see Swedish House Mafia on their farewell worldwide tour and

later in the year an opportunity to attend FIFA events such as the

Confederations Cup and the FIFA Interactive World Cup.

Xperia Lounge is designed for all Android users but only owners of an Xperia

smartphone can access all the experiences including VIP and streaming mobile

content. Owners of other Android smartphones can download the free app, enter

competitions and enjoy experiences provided they register through Sony's

channels on Facebook, Google + or Sony Mobile.com.

Xperia Lounge will be available in 11 languages from launch including English,

French, German, Spanish, Chinese, Japanese, Portuguese and Indonesian with more

languages added in the future.

Sony Mobile recently released its new range of One-touch enabled Xperia

smartphones, Xperia T, Xperia J and Xperia V.

FOR MEDIA INFORMATION PLEASE CONTACT:

About Sony Mobile Communications

Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a

leading global innovator of audio, video, game, communications, key device and

information technology products for both the consumer and professional markets.

Through its Xperia(TM) smartphone portfolio, Sony Mobile Communications delivers

the best of Sony technology, premium content and services, and easy

connectivity to Sony's world of networked entertainment experiences. For more

information: http://www.sonymobile.com .

"Sony" and "BRAVIA" are registered trademarks or trademarks of Sony

Corporation. "Xperia" is a trademark of Sony Mobile Communications. All other

trademarks or registered trademarks are the property of their respective owners.

Contact: global.press@sonymobile.com & +44-208762-5858

SOURCE: Sony Mobile Communications AB