Industry Gears up for SATTE 2013

PR51699

NEW DELHI, Dec. 19, 2012 /PRN=KYODO JBN/ --

    SATTE has always played a vital role in promoting diverse segments of

tourism and has now evolved as a primary travel mart in South Asia, centered

around a growing India-centric business

    SATTE 2013, which will be held at Pragati Maidan, New Delhi, from 16-18

January, 2013 will witness a vast participation of many major Indian and global

players. These participants have great expectations from SATTE as they see it

as a platform to give their business from India momentum.

    P Manoharan, Director, Malaysia Tourism Promotion Board, believes SATTE is

the right platform for the tourism board to update and equip the travel agents

in India with all the relevant information they need to market Malaysia to

their customers. Echoing his sentiments Runjuan Tongrut, Director, New Delhi

Office, Tourism Authority of Thailand, said, "Being one of the largest

exhibitors at SATTE 2013, the Tourism Authority of Thailand and the Thai travel

trade are expecting to meet more potential buyers and trade partners from

India."

    Representatives from State tourism boards, who have confirmed their

participations at SATTE 2013 also have similar expectations from the expo; O V

Choudhary, Chief General Manager (Operations and Marketing), MP Tourism

Department is seeing SATTE as an opportunity to draw private investment to

strengthen the hospitality infrastructure of the state through PPP mode.

    Apart from NTOs, state tourism boards, hotels, airlines and tourism

products also have bigger expectations from SATTE. "We will be targeting

quality B2B customers - tour operators, DMCs and MICE operators and will expect

to get the best return from the show," Dhananjay S. Saliankar, Regional

Director - Starwood Sales Organisation, India and South Asia, said. Similarly,

Accor expects to accelerate their business by promoting their brands at SATTE

2013. For the first time at SATTE, Ethiopian Ministry Of Culture and Tourism,

Changi Airport Singapore and Seychelles Tourism Board, also expect to establish

their products in a big way in India.

    Some of the other exhibitors that are participating include Argentina, Abu

Dhabi Tourism, Dubai, Accor Hotels, Cox & Kings, Department of Tourism - Goa,

Bulgaria, Fiji Tourism, Indonesia, Spain, Hong Kong Tourism Board, Keys Hotels,

Kenya Tourist Board, Ministry of Tourism Government of India, Israel,  

Jharkhand, Gujarat, Jammu & Kashmir, Madhya Pradesh Tourism, Maldives Marketing

and PR Corporation, Nepal Tourism Board, Oman, Punjab Heritage and Tourism

Promotion Board, Peppermint Hospitality India, Tourism New Zealand, Sri Lankan

Airlines, Sahara Hospitality, Turkish Airlines, The Venetian Cotai, The Lalit

Suri Group, Tourism & Civil Aviation Government of Himachal Pradesh, among

others.

    According to organisers, SATTE 2013 will maintain a good visitor turnout

including the right buyers, quality audience and repeat participants, who

perceive SATTE as a great platform to reinforce relationships with their

company's current partners and also believe that SATTE 2013 will help in

fuelling their business. The enhanced buyer programme for SATTE 2013 offers an

incentivised Pre-Scheduled Appointments (PSAs) system that allows buyers to

schedule appointments ensuring opportunities for international and regional

senior level buyers and decision makers to source new destinations, travel

products and services on the show floor.  International organisations and

governing bodies including World Tourism Organisation (UNWTO), US Commercial

Service and International Council of Tourism Partners (ICTP), Indian trade

associations such as TAAI, TAFI, IATO, ADTOI, ATTOI, ETAA, OTOAI, IAAI and

FHRAI, will continue to actively support SATTE this year too.

    SATTE Mumbai, its companion event, will be held at World Trade Centre on

January 21-22, 2013. Considering exhibitors' feedback, overwhelming response by

buyers and overall success, SATTE Mumbai West show in 2013 will be B2B

exhibition format (showcase products & services at booths under bare or shell

scheme) unlike its previous format of table top expo.

    About UBM India

    UBM India is a subsidiary of UBM plc, which is the second largest

independent exhibition organiser in the world. It is the largest trade

exhibition organiser in India, responsible for 26 exhibitions in different

locations across the country. The company is also involved in the organisation

of conference programmes throughout India and in the publications of trade

journals and magazines.

    Media Contact:

    Jayesh Kanaskar

    Email: jayesh.kanaskar@ubm.com

    UBM India Pvt Ltd.

    119, Sagar Tech Plaza - A, Saki Naka Junction

    Andheri -Kurla Road, Andheri (East), Mumbai - 400 072, India

    Tel:        +91-22-67692400

    Fax:         +91-22-67692426

    Mobile:     +91-9819586780

    Event URL    http://www.satte.in

    Website:    http://www.ubmindia.in

    SOURCE: SATTE 2013 - UBM India Pvt Ltd