Longines - BASELWORLD 2013
Longines - BASELWORLD 2013
AsiaNet 52806
SAINT-IMIER, Switzerland, Apr. 24, /PRN=KYODO JBN/ --
With Conquest Classic, HydroConquest, The Longines Heritage Military 1938
and La Grande Classique de Longines 100 Diamonds, Longines is launching new
models that perfectly embody its core values of elegance, tradition and
performance.
(Logo: http://photos.prnewswire.com/prnh/20130424/610877-a )
(Photo: http://photos.prnewswire.com/prnh/20130424/610877-b )
(Photo: http://photos.prnewswire.com/prnh/20130424/610877-c )
(Photo: http://photos.prnewswire.com/prnh/20130424/610877-d )
(Photo: http://photos.prnewswire.com/prnh/20130424/610877-e )
As a partner of the most prestigious flat races, Longines was keen to
launch a collection of timepieces to be worn amidst the parade rings at
Chantilly, Hong Kong, Royal Ascot or Dubai racecourses. As a tribute to the
chronographs produced from 1881 on for race-goers and jockeys in New York,
Longines has now launched Conquest Classic. True to the brand's values of
elegance, tradition and performance, these new models, all fitted with
self-winding calibres, are at the same time contemporary and perfectly timeless.
Longines can boast a long tradition characterised by the elegance and
performance of its products. Those values are perfectly represented by The
Longines Sport Collection. The HydroConquest line is dedicated to men and women
looking for a performing timepiece that combines technical devices and
elegance. Longines now extends this line with new models in bright colors.
The Longines Heritage Military 1938 uses the typical aesthetics based on
the design of military watches produced by Longines in the 1930s. Easy reading
and total reliability are essential for this type of watch, which was used
under sometimes extreme conditions. Reminiscent of the original model, the
fluted, flat crown merges smoothly with the round steel case. The black
synthetic strap is stitched in white, adding the final touch to this new model
of contrasts.
La Grande Classique de Longines 100 Diamonds maintains all the
characteristics of the original creations of this emblematic collection but now
combines the classical elegance of those ultra-slim models with the sparkle of
100 diamonds. These new timepieces are dedicated to ladies who appreciate
timeless elegance with a touch of sparkling refinement.
Longines has been based at Saint-Imier in Switzerland since 1832. Its
watchmaking expertise reflects a strong devotion to tradition, elegance and
performance. Longines has generations of experience as official timekeeper of
world championships and as partner of international sports federation. Known
for the elegance of its timepieces, Longines is a member of the Swatch Group
Ltd, the World's leading manufacturer of horological products. With the winged
hourglass as its emblem, the brand has outlets in over 130 countries.
The detailed press information on these models is available in 13
languages here: http://mediacenter.longines.com/home.aspx
For more information, please contact:
Longines Public Relations, Saint-Imier, Switzerland
Email: matthieu.baumgartner@longines.com
Internet: http://www.longines.com
Source: Longines
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