The New Xperia(TM) ZR Waterproof* Smartphone with Superior Sony Engineering
The New Xperia(TM) ZR Waterproof* Smartphone with Superior Sony Engineering
AsiaNet 52978
LONDON, May 13, 2013/PRN=KYODO JBN/ --
- Sleek and durable smartphone with the highest level of water-resistance
for filming in Full HD underwater
- Capture perfect photos and videos in any conditions with the 13 MP fast
capture camera with HDR video and "Exmor RS for mobile"
- Generous 4.6" HD Reality Display with Mobile BRAVIA Engine 2 for sharp
and bright viewing experience
- Widest range of NFC-enabled accessories for the greatest choice in
one-touch sharing and viewing experiences
Sony Mobile Communications ("Sony Mobile") today introduces the new Xperia
ZR featuring the highest level of water-resistance for capturing photos and
Full HD videos underwater. This Android smartphone
] offers leading technology and content with a 4.6" HD Reality display, 13
megapixel fast capture camera, Qualcomm(R) Snapdragon(TM) S4 Pro quad-core 1.5
GHz processor, and 4G LTE.
"The Xperia ZR pushes the boundaries on where and how consumers can use the
full potential of their smartphone. By combining Sony's leading camera
technology with the highest level of water-resistance, you will never miss
another moment." said Calum MacDougall, Director of Xperia Marketing at Sony
Mobile Communications. "Bringing together the best of Sony's leading
technology, media applications and easy one-touch connectivity with the largest
ever range of NFC-enabled accessories, the Xperia ZR delivers the unique
smartphone experience that people can expect from Sony."
The ultimate in durable design
Xperia ZR is precision-crafted to handle whatever life throws at it. With
its sleek, yet durable design, the Xperia ZR is your perfect companion in and
out of the water. As well as being dust-resistant, this waterproof* phone
] is IP55 and IP58 compliant, so you can keep it submerged in 1.5 meters of
fresh water for up to 30 minutes. Combined with its dedicated camera key, the
waterproof capabilities let you shoot videos in Full HD or snap pictures
underwater, capturing the sharpest visuals. The camera key also allows you to
shoot even from a locked screen, meaning you'll never miss a moment again.
Featuring Sony's "Exmor RS for mobile" image sensor with HDR (High Dynamic
Range) for both photos and videos, the Xperia ZR captures perfect pictures and
videos, no matter what the conditions. Superior Auto mode combines Scene
Recognition with high quality performance image processing technology (HDR and
noise reduction) to automatically shoot with the most optimal settings. And
when you want to capture action fast, simply turn on burst mode to shoot an
unlimited number of images at 15 frames per second.
Xperia ZR also features Battery STAMINA Mode which significantly improves
the standby time of your smartphone by four times or more** by automatically
shutting down battery-draining apps whenever the screen is off and starting
them up again when the screen is back on.
The solid yet comfortable styling of the Xperia ZR is matched by a choice
of classic and fresh colours - black, white, pink and mint - each allowing you
to express your individual style.
High quality viewing experience
Enjoy entertainment on the go with the super-sharp 4.6" HD Reality Display
powered by Mobile BRAVIA Engine 2 using the contrast enhancement technology
expertise from Sony's range of BRAVIA TVs, which together with the beautifully
designed OptiContrast(TM) panel, delivers a beautiful high quality viewing
experience.
The OptiContrast(TM) panel reduces reflections and provides clearer
viewing, even in bright sunlight, and creates a seamlessly black surface when
the phone is turned off. By eliminating the sensor layer and integrating the
sensor on the lens, responsiveness of the screen is increased, so now your
touch is both more effective and more intuitive. And with Sony's unique
prediction filter to help better detect the movement of your finger, scrolling
on the Xperia ZR is reassuringly smooth.
Consistent Sony media entertainment experiences
The "WALKMAN", Album and Movies applications enable discovery of online and
offline content through a single access point with new ways to enjoy and share
that content. The "WALKMAN" application provides access to all your downloaded
music, a library of over 20 million songs to explore from Music Unlimited***
and Facebook social integration. The Movies application provides access to over
150,000 movies and TV series from Video Unlimited***. The Album application
enables easy access to Facebook friends' photos and browsing photos by
location. A new feature of this app is 'Faces' which recognizes and sorts the
faces in your photo album so you can tag existing contacts or add names to
familiar faces.
Ease of sharing and enjoyment
One-touch functions let you easily share music, photos and videos from your
smartphone to the widest range NFC-enabled Sony devices, including speakers,
headphones and TVs.
Joining the ever expanding range, the new Stereo Bluetooth(TM) Headset
SBH50 is an advanced app-enabled wireless headset
] with built-in FM radio, OLED display and one-touch connection for wireless
audio streaming. Simply touch your Xperia ZR once to the headset to instantly
pair the devices and make a call or begin listening to tracks. The SBH50 is
available in either black or white colour variants. Other accessories which
complement the Xperia ZR are the Charging Dock DK28 and SmartWatch MN2.
Key features for Xperia ZR
- 4.6" HD Reality Display with Mobile BRAVIA Engine 2 for sharp and
bright viewing experience
- 13MP fast capture camera with "Exmor RS for mobile" and HDR for perfect
photos and videos in any conditions
- Waterproof* and dust-resistant (IP55 /IP58) for the ultimate in durable
design
- Qualcomm Snapdragon(TM) S4 Pro quad-core 1.5 GHz processor with 2GB RAM
for fast performance
- Battery STAMINA Mode for outstanding battery life
The Xperia ZR will launch in various global markets from Q2 2013
(availability will vary by market).
For the full media kit and detailed specifications, please visit:
http://blogs.sonymobile.com/wp-content/uploads/2013/05/Xperia_ZR_press_release.pdf
*In compliance with IP55 and IP58, Xperia ZR is protected against the
ingress of dust and is waterproof. Provided that all ports and covers are
firmly closed, the phone is (i) protected against low pressure jets of water
from all practicable directions in compliance with IP 55; and/or (ii) can be
kept under 1.50 metre of freshwater for up to 30 minutes in compliance with
IP58. The phone is not designed to float or work submerged underwater outside
the IP55 or IP58 classification range that may lead to your warranty will being
void. Find out more: http://www.sonymobile.com/testresults
** Based on testing done with default settings, default accounts and
applications for Skype(TM) and Twitter downloaded to the phone. The more
applications installed, the bigger the effect of Battery STAMINA Mode.
***Sony Entertainment Network services are subject to availability by
region, please see: http://www.sonyentertainmentnetwork.com for more details.
FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit:
http://www.sonymobile.com/pressreleases
Sony Mobile Communications, Global Communications & PR department
General Press: +44(0)208-762-5858
SOURCE: Sony Mobile Communications AB
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