Introducing Xperia(TM) M for the Best of Sony Connectivity and Design

AsiaNet 53255

LONDON, June 4, 2013 /PRN=KYODO JBN/ --

    - Latest model added to the Xperia range of premium smartphones, with

Xperia M offering unique Sony experiences at new price point

    - Combines Sony's technology and design expertise with one-touch functions

and a beautiful, striking form

    - Dual SIM version also available - Xperia Mdual

    Sony Mobile Communications ("Sony Mobile") today introduces Xperia M

featuring Sony's innovative one-touch functions for effortless connectivity,

and signature premium design.

    Xperia M is designed to bring Sony experiences to a new market and price

point; NFC connectivity

[http://www.sonymobile.com/global-en/products/phones/xperia-m/?utm_source=sactiv

e&utm_medium=pressrelease&utm_campaign=xperiam ] for one-touch functions,

stunning design and a range of technologies including: a high quality screen

for sharp viewing; smart camera functionality for impressive pictures and

videos; Battery STAMINA Mode for outstanding battery life; and Sony's signature

media apps for enjoying photos, music, movies and games on the go, integrating

Sony Entertainment Network services directly in the apps.

    "Consumers looking for their first steps into the world of Xperia

smartphones would be well-advised to look at Xperia M or Xperia Mdual," said

Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.

"Both models benefit from Sony's proven innovation and engineering expertise,

and are perfect for those who want the premium technology and experiences often

only associated with high-end models."

    Ease of sharing and enjoyment

    Xperia M features Sony's one-touch functions, allowing you to easily and

instantly enjoy photos and music across an array of devices, such as Sony's

SBH20 wireless stereo headset

[http://www.sonymobile.com/global-en/products/accessories/stereo-bluetooth-heads

et-sbh20/?utm_source=sactive&utm_medium=pressrelease&utm_campaign=stereobluetoot

hheadsetsbh20 ] and latest range of NFC-enabled BRAVIA TVs, with just a single

touch.

    Premium, signature Sony design

    Xperia M boasts Sony's now familiar OmniBalance design, first introduced in

flagship Xperia Z. The aesthetic language takes the form of a precision-crafted

skeleton frame, and gives the phone a seamless look that is both tactile and

sleek. Designed to complement the slim style, Xperia M also features

colour-changing illuminations that can be personalised to visually alert you to

incoming calls, text messages and alarms.

    Xperia M and Xperia Mdual will be available in Black, White and Purple - a

Yellow colour variation will also be available for the single SIM model.

    Key features for XperiaM

[http://www.sonymobile.com/global-en/products/phones/xperia-m/features/?utm_sour

ce=sactive&utm_medium=pressrelease&utm_campaign=xperiam ]

    - One-touch functions with NFC and screen mirroring, to display content on

your TV or to share music and photos between devices

    - Sony's OmniBalance design, with generous 4" FWVGA touchscreen display

[http://www.sonymobile.com/global-en/products/phones/xperia-m/specifications/?ut

m_source=sactive&utm_medium=pressrelease&utm_campaign=xperiam ] and LED

illuminations

    - Sony's signature audio enhancement technology ClearAudio+, xLOUD and 3D

Surround Sound (VPT)

    - 5 megapixel fast capture camera with auto-focus and HDR for photos, and

dedicated shutter key

    - Fast performance with dual-core processor

    - Battery STAMINA Mode for outstanding battery life

    - Available in Black, Purple, White and Yellow colour variations

    Consistent Sony entertainment experiences

    Xperia M benefits from Sony's media applications, offering consistent

entertainment experiences across mobile, tablet, desktop and console platforms.

The "WALKMAN", Album and Movies apps provide online and offline content through

a single access point with new ways to enjoy and share that content. The

"WALKMAN" application provides access to all your downloaded music, plus Music

Unlimited* with over 18 million songs to explore, and Facebook social

integration. The "Movies" application gives consumers access to over 100,000

movies and TV series from Video Unlimited*. The "Album" application enables

easy access to Facebook friends' photos, as well as the ability to organise

images both by location and, through the new "Faces" function, by the people

that feature in them.

    Sony's entertainment technology turns content into experiences, and with

Xperia M you can enjoy these experiences for longer thanks to Battery STAMINA

Mode. The latest version of Sony's battery management technology improves the

standby time of your smartphone by four times or more**, by automatically

shutting down battery-draining apps whenever the screen is off and starting

them up again when the screen is back on.

    Xperia Mdual

    The Dual SIM variant Xperia Mdual lets users select between two SIMs before

making a call or sending a message with just a single click. Each SIM card can

also be customised separately - for example, a formal ring for business or

another tune for pleasure - perfect when users want to separate work from play,

and handle calls more efficiently.

    Xperia M and Xperia Mdual from Sony Mobile will both be available worldwide

from Q3 2013.

    For all the latest news, views and info on Sony Xperia smartphones, follow

@SonyMobileNews [http://twitter.com/SonyMobileNews ] on Twitter.

    For the full media kit and detailed specifications, please visit:

http://blogs.sonymobile.com/wp-content/uploads/2013/05/Xperia_M_press_release.pdf

    * Sony Entertainment Network services are subject to availability by

region, please see http://www.sonyentertainmentnetwork.com for more details.

    FOR MEDIA INFORMATION PLEASE CONTACT:

    For more information, images and videos please visit:     

http://www.sonymobile.com/pressreleases

    Sony Mobile Communications, Global Communications & PR department

    General Press: +44(0)208-762-5858

    SOURCE: Sony Mobile Communications AB