Brand USA Named Official Tourism Partner for World Routes 2013
Brand USA Named Official Tourism Partner for World Routes 2013
AsiaNet 53373
WASHINGTON, June 13, 2013 /PRN=KYODO JBN/ --
- Deploys Air Team USA to reach key aviation stakeholders
Brand USA, the nation's public-private partnership dedicated to increasing
international visitation to the United States through marketing and promotional
efforts, today announced an agreement to serve as official tourism partner for
World Routes Development Forum, the world's largest airline conference, October
5-8.
Through this exclusive sponsorship, Brand USA will reach airlines, airports
and tourism authorities from 125 countries, increasing visibility and awareness
through branding and networking opportunities, editorial coverage, speaking
engagements and digital media outreach.
"With the exception of our border countries - Mexico and Canada - all
international travelers to the U.S. fly. Routes provides Brand USA a platform
for Air Team USA to engage with key influencers and stakeholders in the
aviation industry," noted Chris Thompson, President and CEO for Brand USA.
"Brand USA's new initiative, Air Team USA, was created to give U.S. suppliers
the ability to reach the airline industry through cooperative partnerships. As
a result of these collective efforts, U.S. suppliers have the opportunity to
participate in international aviation events like World Routes Development
Forum, which may have otherwise been cost prohibitive."
Air Team USA will develop cooperative opportunities to engage tour
operators, travel agents and consumers with programs that will increase seat
sales and ultimately visitation to the US. Air Team USA will work directly with
domestic and international airports as well as their local tourism authorities
to maximize airline efficiency for flights to and from the USA.
Alfredo Gonzalez, vice president, global partnership development for Brand
USA, added, "I've participated in Routes since 2002 and I found it to be the
best opportunity to engage with airlines. It is one of the few platforms today
where you have the chance to sit one-on-one with carriers all over the world
and discuss route development."
"UBM Routes is especially delighted to welcome Brand USA as the Official
Tourism Partner of this year's event in Las Vegas. It is especially fitting as
this is the first World Routes to be held in the United States," said Gerard
Brown, International Tourism Development Director for UBM Routes. "The
airports, airlines, tourism authorities and CVBs of the United States have used
Routes events to drive new air services for many years and this new partnership
with Brand USA will only serve to increase the positioning of the US globally
within the air service development community."
Notes to Editors
About Routes
- Routes organises world-renowned airline and airport networking events
through its regional and global Route Development Forums. Each year,
there is one global event and one regional event in Asia, Africa,
Europe, the Americas and CIS respectively. http://www.routesonline.com
- Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd.,
a consultancy specialising in the field of route development for
airports. http://www.asm-global.com [http://www.asm-global.com ]
- Routes and ASM were acquired by UBM Aviation Worldwide Ltd in August
2010. From 1st August 2012 Routes, ASM and the Airport Cities Conference
and Exhibition become part of the UBM Live division of UBM plc.
- UBM Live connects people and creates opportunities for companies across
five continents to develop new business, meet customers, launch new
products, promote their brands and expand their markets. Through
premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami,
the Concrete Show, the Routes portfolio of events, Airport Cities and
many others, UBM Live exhibitions, conferences, awards programs,
publications, websites and training and certification programs are an
integral part of the marketing plans of companies across more than 20
industry sectors. http://www.ubmlive.com
Follow us on twitter:
@Routesonline, @TheHUBRoutes, @VictoriaRoutes, @NLPROU, @airlineroute
SOURCE: UBM Live Routes Ltd
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