Of Monsters and Men and Jake Bugg Rock the World's Only Whiskey and Music Festival in an Irish Distillery
Of Monsters and Men and Jake Bugg Rock the World's Only Whiskey and Music Festival in an Irish Distillery
AsiaNet 53473
BUSHMILLS, Ireland, June 21, 2013/ PRN=KYODO JBN / --
- Bushmills Live: International indie artists take to the stage at age-old
distillery
Global stars including Of Monsters and Men and Jake Bugg, together with
friends Foy Vance, Willy Mason and Iain Archer, gave electrifying performances
last night at Bushmills Live - the festival of handcrafted whiskey and music
which took place among the barrels at the Old Bushmills Distillery.
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-a )
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-b )
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-c )
(Photo: http://photos.prnewswire.com/prnh/20130621/622694-d )
The intimate two-day festival on Ireland's north coast was attended by just
500 music and whiskey fans from around the world, including attendees from
countries spanning from the USA to Bulgaria and Portugal to Russia.
Artists more used to playing to crowds of hundreds of thousands, such as Of
Monsters and Men and Jake Bugg, performed a series of small gigs in
centuries-old buildings at the Old Bushmills Distillery, where the art of
whiskey-making has been practiced for generations.
Of Monsters and Men's Ragnar thorhallsson said: "Last night was unlike any
other gig we've played before. We have performed in many venues in cities all
around the world, but this one, in a whiskey distillery, was something very
special. The atmosphere was great and we loved it. We would be honoured to play
here again."
Jake Bugg added: "I've played many gigs but never thought I'd be playing in
a whiskey distillery and it was pretty cool. Good to see my mate Iain Archer -
happy birthday."
These global superstars were joined by emerging indie artists Bear's Den
and Sons and Lovers, together with David C Clements and VerseChorusVerse,
recipients of the inaugural Bushmills Live Legacy Fund. This is a trust of
GBP20,000 set up by Bushmills(TM) Irish Whiskey and Third Bar, an artist
development company run by last year's headliner, Snow Patrol's lead singer,
Gary Lightbody and Davy Matchett, curators of the fund.
Master Distiller at the Old Bushmills Distillery, Colum Egan, said: "This
was an incredible night for Bushmills Irish Whiskey and for music lovers. Last
night, we welcomed both globally-established artists and emerging talent to our
home on Ireland's north coast. Their music, like our whiskey, represents the
very best in hand craftsmanship. He added: "It was fantastic to see so many
friends come to the distillery, enjoy the music and of course share a glass of
Bushmills."
NOTES TO EDITORS
For further photographs go to Facebook: http://facebook.com/bushmills1608
Twitter: @BushmillsGlobal [http://www.twitter.com/BushmillsGlobal ]
Hashtag: #BushmillsLive
Tickets to Bushmills Live were not available for sale but were won via a
competition on Facebook. To find out more, visit
http://facebook.com/bushmills1608.
BUSHMILLS LIVE ARTIST INFORMATION
About Of Monsters and Men
http://www.ofmonstersandmen.com
About Jake Bugg
About Willy Mason
About Bear's Den
http://www.musicglue.com/bearsdenmusic
About Iain Archer
http://www.iainarcher.co.uk/modules/news
About Foy Vance
About Sons and Lovers
http://www.sons-and-lovers.com
About David C Clements:
http://davidcclements.bandcamp.com
ABOUT VERSECHORUSVERSE
ABOUT BUSHMILLS IRISH WHISKEY
With a heritage rooted in authenticity and quality, Bushmills Irish Whiskey
is produced, aged and bottled at Ireland's oldest working Whiskey distillery in
the village of Bushmills in County Antrim on the far north coast of Ireland.
The Old Bushmills Distillery uses 100% malt barley to make triple distilled
malt whiskey, which is what creates the rich, mellow and distinct flavour that
is the house style. The Bushmills portfolio includes: Bushmills Irish Whiskey;
Black Bush, Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single
Malt, Bushmills 21 Year Old Single Malt, Bushmills 1608 and now Bushmills Irish
Honey.
BUSHMILLS LIVE VIDEO: http://www.youtube.com/watch?v=ZjyzNFGuRmo
To launch the festival, Bushmills commissioned some artisans to make a 3D
art installation that depicts the Bushmills Live poster using materials
inspired by the handcrafted whiskey and music at the heart of the festival. The
master craftsmen who cemented their friendship when creating the stage set for
a hugely popular American television epic that was filmed in Belfast - used 254
casks, 250 bottle tops, 30 bottles of whiskey, five metres of AMP wiring and
four guitars to handcraft the 10ft by 16ft installation artwork.
ABOUT DIAGEO Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and wine
categories. These brands include Johnnie Walker, Crown Royal, JepsilonB,
Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ciroc and Ketel One
vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180
countries around the world. The company is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands, and performance, visit http://www.diageo.com. For
Diageo's global resource that promotes responsible drinking through the sharing
of best practice tools, information and initiatives, visit
Celebrating life, every day, everywhere.
SOURCE: Bushmills Irish Whiskey
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