SATTE: Powering Business for You

PR54103

NEW DELHI, Sept. 2, 2013 /PRN=KYODO JBN/ --

    SATTE 2014 will be spread over 17500 sqm gross, thus making it South Asia's

biggest travel & tourism event held in India.

    The 21st edition of SATTE, South Asia's leading travel & tourism event,

will be held in New Delhi at Pragati Maidan from 29-31 2014. Over the last

decade, SATTE has become an extremely popular platform providing immense

opportunities for buyers and sellers from across the world to come and

experience Indian culture, showcase their latest offerings and build long term

business ties. It has proven to be the best avenue to promote inbound, outbound

and domestic tourism and has been growing year on year.

    (Photo: http://photos.prnewswire.com/prnh/20130902/637780 )

    The Indian travel & tourism market is one of the fastest-growing markets in

the world. This is especially true of the domestic market within India, a

country of over one billion people, which has a growing middle class with a

sizeable disposable income and huge captive market for travelling overseas.

Owing to this, SATTE continues to receive tremendous response from national

tourism boards, Indian states, hotel chains, airlines, and tourism products

from across the globe.

    The Ministry of Tourism, Govt of India, has extended its support to SATTE

2014. Adding a feather to its cap, SATTE will now brandish the Incredible

India! logo. Parvez Dewan, Secretary, Ministry of Tourism, Government of India,

opined, "SATTE has evolved into the most important tourism event in India. It

is a platform that helps India showcase it's diverse tourism offerings to the

overseas market. I really hope SATTE grows to greater heights, and I commend

the organisers for putting up a great show."

    SATTE has always played a vital role in promoting diverse segments of

tourism. The vast participation of many major Indian and global players and the

presence of the who's who from the travel industry is testimony to the

importance the travel and tourism industry gives SATTE. SATTE has also grown

both in terms of exhibitors and visitors and buyers, and is today the biggest

networking forum for the travel & tourism industry in South Asia.

    SATTE 2014 will be spread over 17500 sqm gross, thus making it India's

biggest travel & tourism event. SATTE 2013 witnessed 590 exhibitors from 35

overseas countries and 23 Indian states, who met, engaged and interacted with

buyers and attendees from over 43 countries and 74 cities of India. The event

welcomed 7,419 unique qualified buyers and sellers, excluding repeat buyers and

unregistered walk-ins from all over India and abroad. SATTE 2013 received 9,764

appointment requests from visitors and exhibitors.

    SATTE continues to receive positive feedback from destinations and tourism

products such as Visit Britain, Seychelles, Zambia, Zimbabwe, Botswana,

Philippines, Brand USA, Kenya and Singapore, Sri Lanka along with a host of

private sector participants from Singapore and other countries - all of who

have become aware of the immense potential of the Indian market. SATTE 2014

will also enjoy participation from upcoming destinations and tourism products.

    Key exhibitors from the Middle East region are also now looking eastwards

to do business with India, and many countries and individual Emirates from the

UAE are optimistic about the Indian market. Prominent names include Dubai,

Fujairah, Oman, Bahrain, Abu Dhabi, and Ras Al-Khaimah among others.

    International players who continue to show keen interest in SATTE include

Argentina, Bhutan, Nepal, Egypt, Hong Kong, Indonesia, Jordan, Kenya, Macau,

Malaysia, The Maldives, Mauritius, Fiji, Spain, Thailand, Turkey, and many

more. State Tourism Boards such as Jammu and Kashmir, Himachal Pradesh,

Lakshwadeep, Punjab, Andhra Pradesh, Gujarat, Goa, Tamil Nadu, Karnataka,

Kerala, Madhya Pradesh, Maharashtra, Odisha, Jharkhand and Ministry of Tourism

- Government of India have also expressed their support for SATTE 2014.

    The Buyer Programme at SATTE has consistently attracted top quality buyers

to meet with international and domestic exhibitors from all sectors of travel

trade. It serves as a platform to build a more collaborative relationship

between Buyers & Exhibitors. It is a unique opportunity for the travel trade to

meet, network, negotiate and conduct business under one roof. The

buyer-supplier chain is fiercely competitive and SATTE's focus is to introduce

new suppliers and products in the Indian market and help explore and dissect

the changing trends in the industry.

    The enhanced buyer programme for SATTE 2014 offers an incentivised

Pre-Scheduled Appointments (PSAs) system that allows buyers to schedule

appointments ensuring opportunities for international and regional senior level

buyers and decision makers to source new destinations, travel products and

services on the show floor. SATTE 2014 looks forward to welcoming international

quality buyers from countries like USA, UAE, Australia, Argentina, Canada,

Belgium, France, Italy, Spain, United Kingdom, China, Israel, Philippines,

Mexico, New Zealand, South Africa, Sri Lanka, Qatar and Singapore, among others.

    International organisations and governing bodies including World Tourism

Organisation (UNWTO) and International Council of Tourism Partners (ICTP),

Indian trade associations such as TAAI, TAFI, IATO, ADTOI, ATTOI, ETAA, OTOAI,

IAAI, among others will continue to actively support SATTE this year too.

    About UBM India

    UBM India is a subsidiary of UBM plc, which is the second largest

independent exhibition organiser in the world. It is the largest trade

exhibition organiser in India, responsible for 26 exhibitions in different

locations across the country. The company is also involved in the organisation

of conference programmes throughout India and in the publications of trade

journals and magazines.

Media Contact:

Jayesh Kanaskar

Email: jayesh.kanaskar@ubm.com

UBM India Pvt Ltd.

TIMES SQUARE,

Unit No. 1 and 2, B Wing, 5th Floor,

Andheri Kurla Road, Andheri (E), Mumbai - 400 059

Tel:        +91-22-61727173 / 61727272

Fax:        +91-22-61727273

Mobile:     +91-98195-86780

Event URL:  http://www.satte.in

Website:    http://www.ubmindia.in

    SOURCE: SATTE 2014-UBM India Pvt Ltd