G.H.MUMM Reveals its Latest Sabre Collaboration with Acclaimed Designer Ross Lovegrove

AsiaNet 54489

PARIS, October 2 /PRN=KYODO JBN/ --

    G.H.MUMM House of Champagne unveiled its latest creation - The G.H.MUMM

Sabre by Ross Lovegrove - an exceptional contemporary interpretation of one of

the great rituals of Champagne by internationally acclaimed Designer Ross

Lovegrove.

    To view the Multimedia News Release, please click:

    http://www.multivu.com/mnr/63461-g-h-mumm-sabre-collaboration-ross-lovegrove

    Yesterday, within the heart of the prestigious Opera Garnier restaurant in

Paris, whose colors are so quintessentially G.H.MUMM, the House of Champagne

revealed its latest collaboration, in an impressive scenographic setting also

produced by Ross Lovegrove.

    The Champagne Sabrage is one of the proud traditions in Champagne and a

genuine culture that G.H.MUMM is reviving in a playful and contemporary way, by

inviting designers to deliver their own interpretation of the Sabrage gesture.

    Having previously worked and revealed the first Sabre collaboration with

French designer Patrick Jouin two years ago, G.H.MUMM pursues its unique

collection of "Sabre" and chose Ross Lovegrove for his visionary, innovative

and sensitive approach. The designer came up with a timeless object that

inspires touch and sensuality. A true piece of art, which is shaped by the

gesture itself.

    "I was totally seduced by the gesture and experience of Sabrage, which

inspired me to create a piece with a flowing, seamless shape which suggests

restraint and a moment of revelation," explained Ross Lovegrove.

    Designed for left- and right-handed use, the G.H.MUMMSabre offers the

ultimate balance of weight and mass, and its shape suggests restraint and then

a moment of revelation.

    Charles de Belenet, International Marketing Director at Martell Mumm

Perrier-Jouet, explains: "The G.H.MUMMSabre is a true contemporary piece of

art, which combines both the world of a historic champagne house, always at the

cutting edge of technological progress and the world of a designer, recognized

as a leader of the 21st century anesthetic expression."

    The G.H.MUMM Sabre comes in a limited edition sculptural case - the Deluxe

Case by G.H.MUMM - which encloses a magnum of the legendary Cordon Rouge in an

organic form creating a feast for the eyes.

    Personally signed by Ross Lovegrove, the Deluxe Case by G.H.MUMM will be

available in selective outlets in G.H.MUMM main international distribution

markets.

    TO DOWNLOAD THE IMAGES, PLEASE GO TO THE DIGITALPRESS ROOM:

    http://digitalpressroom.ghmumm.com/fr

    DISCOVER THE G.H.MUMM SABRE ONTO G.H.MUMMSOCIAL NETWORKS:

    http://www.facebook.com/champagne.gh.mumm     

    https://twitter.com/GHMUMM

    http://instagram.com/ghmumm

    http://www.youtube.com/ChampagneGHMUMM

Source: G.H.MUMM