Vertu Presents New Constellation at One Mayfair, London - A New Kind of Extraordinary

AsiaNet 54501

LONDON, Oct . 3, 2013/PRN=KYODO JBN /- -

     Vertu, the market leader in luxury mobile communications, celebrated the

highly anticipated launch of its latest handset, the new Constellation, in

London last night. Friends of the brand gathered for the evening to discover

the new device at the magnificent One Mayfair.

     (Photo: http://photos.prnewswire.com/prnh/20131003/643383-a )

     (Photo: http://photos.prnewswire.com/prnh/20131003/643383-b )

     (Photo: http://photos.prnewswire.com/prnh/20131003/643383-c )

    Guests were welcomed in to an extraordinary evening, in a fantasy landscape

echoing the English countryside, the concept for which was taken from Vertu's

vibrant new advertising campaign shot by renowned photographer Kristian

Schuller. Headlining the evening's entertainment were Goldfrapp, who treated

guests to a fabulous set, including tracks from their recently released album,

Tales of Us. The glamorous evening event was attended by a whole host of

international guests from across the worlds of art, fashion and design

including Alison Goldfrapp, Dylan Jones, Caroline Rush, Tony Chambers, Emma

McQuiston, Nicholas Coleridge and Melissa Odabash.

     The evening was hosted by Vertu Chief Executive Officer, Massimiliano

Pogliani, who commented: "We are delighted to showcase the new Constellation at

this global launch in London, the first in a series of launch events that will

take place around the world over the coming weeks. This is a period of positive

transformation for the company. Vertu is on an incredible journey that sees us

build on our heritage while fundamentally reshaping the brand for future

growth."

     Vertu pioneered the luxury mobile phone category with the launch of the

iconic 'Signature' phone in 2002. Since then it has dominated the category that

it created, despite competition from many larger brands over the years. Each

phone is handmade in a state-of-the-art facility in Hampshire, England, and on

completion is signed by the craftsman that created it - an indication of the

passion, pride and dedication that goes into each product.  With the launch of

Constellation, a modern smartphone that combines expertise in fine materials,

craftsmanship, technology and services, Vertu is showcasing a contemporary form

that has been designed and engineered to appeal equally to the male and female

customer worldwide.

     Notes to editors:

     Vertu aims to deliver the world's best luxury mobile phone experience for

its customers by combining expert craftsmanship and peerless materials with

innovative technology and unique services. Today, Vertu leads the market that

it pioneered over a decade ago.

     The Vertu range of mobile phones is made up of three distinct models -

Vertu Ti, Signature and Constellation.  Vertu mobile phones are handmade in

England using the world's finest materials, with each one assembled by a single

craftsman.

     Vertu is renowned for its curated services; a suite of carefully selected

exclusive offers, content and assistance especially selected to enhance the

Vertu customer's lifestyle. Vertu LIFE offers personalised recommendations and

privileged access to experiences and events. Vertu CERTAINTY delivers security

for customers, their data and their phones.

     Vertu is available from around 500 stores, including 70 Vertu Boutiques,

in 66 countries.

     For further media information and images, please contact:

    Global and UK Press Office

    Louisa McCarthy

    Neville McCarthy Associates

    louisa@nevillemccarthy.com

    +44(0)20-7940-2900;

    Michael Evans

    Neville McCarthy Associates

    michael @nevillemccarthy.com

    +44(0)20-7940-2900

    SOURCE: Vertu