Porsche Supports Construction of a New Building for the John Cranko School with a Contribution of Ten Million Euro
Porsche Supports Construction of a New Building for the John Cranko School with a Contribution of Ten Million Euro
PR55294
STUTTGART, Germany, Dec. 12, 2013/PRN=KYODO JBN/--
Porsche AG is expanding its sponsorship of cultural activities in Stuttgart
and supporting the construction of a new building for the John Cranko School
over the next four years - with a contribution totalling ten million euro. The
money will be paid in four equal instalments to the "Foundation for the
Promotion of the John Cranko School of the Stuttgart State Theatre of
Baden-Wurttemberg", a legally dependent foundation of the state capital,
Stuttgart. The school is one of the most prestigious ballet schools in the
world. Stuttgart city council is also contributing 16 million euro to the
foundation.
Lutz Meschke, Chief Financial Officer at Porsche AG, believes that the
recent involvement is simply a logical step: "As the main sponsor of the
Stuttgart State Ballet, we are obviously very interested in working intensively
with young, upcoming talent. After all, this focus forms a vital basis for
maintaining the worldwide reputation of the State Ballet in the long term." For
the city of Stuttgart, the endowment from the sportscar manufacturer represents
a milestone in the process of constructing the new building on the site of the
old school - a project that is set to cost around 45 million euro in total.
Speaking in Stuttgart, Lord Mayor Fritz Kuhn said: "Thanks to its generous
support through this endowment capital, Porsche is proving its extraordinary
commitment to the city of Stuttgart." According to Kuhn, this commitment
guarantees "that Stuttgart will continue to hold great appeal to young dancers
from around the world and that we will be able to consolidate our top
international position in ballet - and go even further." The support is a win
for the city and the region in a number of respects, Lord Mayor Kuhn went on to
say.
The contribution for the construction of the new building for the John
Cranko School represents a logical step in Porsche's continued sponsorship of
cultural activities.
Be it as the main sponsor of the Leipzig Gewandhaus, the Leipzig Opera Ball
or, as already mentioned, the Stuttgart State Ballet, Porsche lends its support
to cultural institutions and events with international reputations. "Our
partners stand for tradition, innovation and perfection - but also for
pleasure, dynamism and culture. In doing so, they embody all that makes our own
products so unique," said Lutz Meschke, emphasising the importance of Porsche's
partnerships.
Yet the contribution for the John Cranko School not only fits into Porsche's
concept of cultural sponsorship - it is also further proof that Porsche places
great value on promoting young, upcoming talent. This applies both to Porsche's
cultural sponsorship activities as well as the Porsche sports promotion
programme. According to Lutz Meschke: "Excellence can only be achieved by those
who have received the best training, and it is therefore important for us to
provide as much support to young talents in sport and culture as we do to our
own talents within our company."
CONTACT: Public Relations and Press
Corporate Communications
Achim Schneider
Telephone +49(0)711-911-27941
Email achim.schneider@porsche.de
SOURCE: Porsche AG
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