SATTE 2014 Calls for Synergies in the Travel & Tourism Industry
SATTE 2014 Calls for Synergies in the Travel & Tourism Industry
PR55686
NEW DELHI, Jan. 31, 2014 /PRN=KYODO JBN/ --
Aviation, hospitality and travel industry heads discuss issues of
regulatory framework and policy
VisitBritain announces Memorandum of Understanding (MoU) between UK and
Indian Trade Associations
The second day of SATTE 2014, (scheduled till January 31st at Pragati
Maidan) reflected the primary focus of UBM India for SATTE - to establish India
as one of the most sought after tourism destinations on the global tourism map
by bringing all the stakeholders across the globe under one roof. The enhanced
buyer programme for SATTE 2014 offered an incentivised Pre-Scheduled
Appointments (PSAs) system that allowed buyers to schedule appointments
ensuring opportunities for international and regional senior level buyers to
source new destinations, travel products and services on the show floor.
In accordance with the UK Government's agenda for India as a priority
market, VisitBritain today announced at SATTE 2014 a Memorandum of
Understanding (MoU) between UK and Indian Trade Associations (ETOA, TAAI, TAFI,
OTOA, UKinbound, OTOAI). This is the first MoU between UK and Indian trade
associations to enable a positive business environment for mutual national
travel industries and establish a framework to create programmes and address
issues.
The SATTE India Conference featured industry leaders from the sector
address critical issues of regulatory framework and policy in focused
discussions, with themes including 'Tourism for National Development' and
'Inventing new approaches to forge a stronger partnership within the industry'.
Destination briefings on Maharashtra and West Bengal were held along with
discussions on 'Developing Innovative Partnership Model for Tourism in 2020'
and 'Evaluating India as an emerging MICE destination and factors driving the
corporate to host events in India'. Industry experts voiced opinions on the
need to evolve the industry ecosystem for increased profitability. Trends
emphasised included the
proliferation of technological advances, the rise of India and China as the
biggest tourist source markets globally, popularity of low cost carriers, and
growing awareness and demand for responsible and sustainable tourism. The event
also served as a platform to beseech policymakers to address industry issues
that require government participation.
During his address, as part of the Buyer Briefing, Dr. Edward P. Dramberger,
Destination Dr Consulting, New York spoke of the buyer-seller dynamic,
including aspects and factors of business interactions that govern sales. He
also presented important marketing models for both buyers and sellers to
understand and amplify sales and market reach, and concluded with role-playing
exercises between buyers and sellers.
During his Opening Remarks, Dilip Puri, MD, India and Regional VP South
Asia, Starwood Asia Pacific addressed the need for better technology in the
industry, and technology's role in upgrading India's undersupplied and
underutilised MICE sector. He also spoke about the government's need to address
the strategic importance of the tourism industry in creating jobs and overall
economic development. In the panel discussion that followed, Ajay Bakaya,
Executive Director, Sarovar Hotels & Resorts echoed the common industry
sentiment for the government to acknowledge and work towards showcasing
national beauty through better infrastructure and long-term tourism
development. Rahul Pandit, CEO, Lemon Tree Hotels spoke about the need to
promoting inclusive growth among stakeholders.
Interested buyers made their way to vibrant stalls to browse destination
offerings. Colourful booths of Tourism Malaysia, Visit Britain, Tourism
Authority of Thailand, Dubai Department of Tourism and Commerce Marketing,
Turkish Tourism and Culture, States such as Odisha, Gujarat and Madhya Pradesh,
among others, showcased the essence of their offerings, coupled with their rich
culture and heritage.
About UBM India
UBM India is India's #1 and South Asia's leading live media and events
company that engages people and enriches businesses. We provide the industry, a
platform that brings the world's buyers and sellers together through a
portfolio of exhibitions, content led conferences, seminars, tech media, live
events, data services and powerful media brands. Enabling trade across multiple
industry verticals, we host over 20 large scale exhibitions and over 60
conferences every year, across the country. UBM India, a UBM Asia Company, has
teams across Mumbai, New Delhi, Bangalore and Chennai. Owned by UBM plc, listed
on the London Stock Exchange, UBM Asia is Asia's leading exhibition organizer
and the biggest
commercial organizer in mainland China, India and Malaysia. For further
details, please visit the UBM India website at http://www.ubmindia.in
For more information please contact:
Perfect Relations
Divya Mehra
+91-9811753523
Tripti Sharma
+91-9873271565
SOURCE: SATTE 2014 and UBM India Pvt Ltd
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