Socialbakers Extends Footprint into Asia-Pacific with New Headquarters in Singapore

PR55993

SINGAPORE, Feb. 27, 2014 /PRN=KYODO JBN/ --

    - Asia-Pacific headquarters marks another milestone for leading social

analytics company following its recent completion of a US$26 million Series C

funding round

    Socialbakers, the leading worldwide social media analytics

[http://www.socialbakers.com ] and optimization company, has announced the

opening of its Asia-Pacific headquarters in Singapore, and the appointment of a

new vice president to lead its business in the region, Simon Trilsbach,

formerly of Experian Marketing Services.

    CEO and co-founder Jan Rezab said, "By 2017, Asia-Pacific will have the

largest social network population worldwide. By investing in the region now, we

are positioning Socialbakers to help both global and regional brands to

benchmark and optimize their social marketing performance. By opening this

office we will accelerate our momentum by leveraging the vast opportunities in

the region. We are excited to have Simon join us to lead the team here; he will

be instrumental in accelerating our growth in Asia-Pacific, helping our clients

take their social marketing to the next level."

    Simon Trilsbach brings over 10 years of experience in leading sales, client

services and go-to market strategies, and previously served as general manager

with Experian Marketing Services.

    Trilsbach said, "Companies now realize that there is tremendous business

value in social media. Social is a global playing field, and Socialbakers is

uniquely placed to help brands understand how they compete internationally with

the only analytics platform that provides truly global industry benchmarks

together with extensive local categorization of brands social properties. This

will enable brands to make the right decisions, whether they're seeking to

increase engagement with customers, build brand awareness or drive sales

conversions."

    The demand for social analytics is rapidly growing as social media is

becoming an increasingly dominant part of the marketing mix for brands across

the region. Two-thirds of companies surveyed in Asia-Pacific are raising their

digital budgets this year* as the highest return on investment is now via

digital marketing channels.** This has led to the growing need for data that

not only measures social media performance, but also provides actionable

insights into consumer behaviour and preferences.

    *Campaign Asia-Pacific, 2013

    ** Nielsen 2012

    With an international client base that includes half of all Fortune 500

companies, Socialbakers' clients in the region include Lenovo, L'Oreal and

LVMH. Their product offering includes Socialbakers Analytics, which provides a

multi-platform dashboard to measure, compare and maximize social media

performance; Socialbakers Ad Analytics, which allows advertisers to optimize,

manage and boost their advertising strategy on Facebook; Socialbakers Builder,

which offers intelligent content management to drive social media success; and

Socialbakers Listening, which enables brands to monitor conversations across

Facebook and Twitter in real time and performs detailed analyses of

conversations by keywords and across multiple social media platforms.

    Headquartered in Prague, Socialbakers recently completed a $26 million

Series C financing round, the largest for any social analytics company based

outside North America. This new funding, led by Index Ventures, with existing

investor Earlybird participating, validates Socialbakers' status as the leading

provider of SaaS-based, enterprise social analytics on a global scale.

    With one million visits per month, Socialbakers.com is the leading global

portal for social marketing insights. It has become the standard in social

marketing efficacy through its quarterly Socially Devoted benchmarks of the

world's leading brands across more than 100 countries. These insights are

widely used by social media marketing managers, agencies, and researchers to

define strategies, benchmark performance against competitors and the global

community, and to spot consumer trends and customer service areas for

improvement.

    About Socialbakers Socialbakers is an enterprise social media analytics

platform which enables brands to measure, compare, and contrast the success of

their social media campaigns with competitive intelligence. Socialbakers'

vision is to be the industry standard for the way social media marketing is

measured and optimised.

    Since 2009 Socialbakers has innovated enabling companies to measure and

maximize the effectiveness of their social marketing campaigns across all major

social networks. Socialbakers is the only analytics platform that provides

truly global industry benchmarks together with extensive local categorization

of brands social properties. Socialbakers has been a Facebook Preferred

Marketing Developer since 2011.

    For more information, visit http://www.socialbakers.com and follow

@Socialbakers.

    Contact:

    Alexandra Banks

    Director of Global PR, Socialbakers

    Tel: +44(0)7876408400

    email: alexandra@socialbakers.com

    Source: Socialbakers