Volvo and Apple Forge Global Alliance

PR56037

GOTHENBURG, Sweden, Mar 4, 2014 /PRN=KYODO JBN / --

    Volvo Car Group and Apple Inc. are joining forces to make Apple's

widely-used and hugely admired operating system available to drivers, bringing

together one of the world's most progressive car companies and the world's most

famous technology company.

    To view the Multimedia News Release, please click:

    http://www.multivu.com/mnr/65022-volvo-and-apple-forge-global-alliance

    The alliance promises to transform the in car experience. Called Apple

CarPlay, the new service brings all the features and services familiar to iPad,

iPhone or iPod users directly into the car via Volvo's large centre console

touch screen display.

    The first car to offer Apple CarPlay will be the all new XC90 SUV which

will be introduced later in 2014, one of the most anticipated cars of recent

years, replacing the original XC90, which redefined the SUV and became the best

selling model in Volvo's history.

    Volvo enhances Apple's capabilities by linking them to a

specially-developed interface that allows drivers to use voice and touch

controls to access Apple features and services, ensuring the entire interaction

is always safe and easy to use.

    With Apple CarPlay, users will immediately recognise their basic iPhone

applications, such as phone, messages, music and navigation. The initial offer

also features third party audio apps including Spotify, the popular music

streaming service.

    Volvo's unique portrait screen gives users the benefit of having both Volvo

and Apple content co-existing simultaneously, removing the need to switch

between a dedicated car and iPhone screen.

    "iPhone users will feel completely at home in a new Volvo. We have created

a wholly-integrated user experience in our large portrait-oriented touch screen

that takes the in-car mobile device experience to a new level. That, coupled

with the obvious driver safety benefits of an advanced voice control system

like Siri, made Apple a perfect match for Volvo," says Hakan Samuelsson,

President and CEO, Volvo Car Group.

    Facts

    Apple CarPlay allows connection of iPhone to the car through a Lightning

cable - with Wi-Fi coming in the near future.

    The connection is based on a streaming H.264 video feed that returns user

input from the touch screen.

    Apple CarPlay will be available in forthcoming Volvo models based on the

new Scalable Product Architecture (SPA), starting with the all-new Volvo XC90

later in 2014.

    Media Contact

   Volvo Car Group

   Phone: +46-31-596525

   Mobile: +46-31-596525

   Email: media@volvocars.com

   https://www.media.volvocars.com/global/en-gb/contacts

   SOURCE: Volvo Car Group