Baselworld 2014: The Success Story Continues

PR56397

BASEL, Switzerland, Apr. 4/PRN=KYODO JBN /--

     Baselworld 2014 came to a close today having once again succeeded in

bringing together around 150,000 attendees (including representatives from

exhibiting companies, buyers, journalists and other visitors) from every

continent, underlining its position as the most important marketplace and

trend-setting event for the world's watch and jewellery industry. The eight

outstanding show days were comprehensively covered by extensive global media

presence. With enthusiastic feedback from all players, Baselworld 2014 ended on

a high note, having met and exceeded expectations in terms of business,

quality, media presence and exposure.

    Baselworld is the ultimate meeting place for the entire industry with all

sectors represented: watchmaking, jewellery, diamonds, gemstones and pearls,

machines, and supply industries. It is the annual event, where around 1,500

exhibitors, including all the leading brands, from over 40 countries first

showcase their innovations and novelties. On top of that, the economic impact

is enormous. The Swiss watch industry, 95% of which is represented at

Baselworld, had exports of around 21.8 billion Swiss francs in 2013. And it is

not only the watch and jewellery industry that benefits; the whole of

Switzerland profits, as Baselworld directly and indirectly generates an income

of around 2.4 billion Swiss francs a year and thereby approximately 13,000 jobs.

    A Blockbuster for Global Brands

    Overall, the exhibitors enthusiastically expressed their general

satisfaction both with the show and with the business outcome.

    Jacques J. Duchene, President of the Exhibitors' Committee, confirmed this:

"We are extremely satisfied with this year's Baselworld. The exhibitors made a

very good turnover and were positive about the media exposure that has aroused

interest in the Baselworld 2014 event. Baselworld is and remains the unmissable

show for the watch and jewellery industry."

    According to Francois Thiebaud, President of the Swiss Exhibitors'

Committee, "2014 has confirmed the excellence and global prestige of

Baselword." He went on to say that the "Extensive media coverage and articles

published this year in the run-up to the show undoubtedly inspired journalists

and retailers to come and discover this universe that is one of a kind: the

combination of luxury, innovation and outstanding expertise are the major

strengths of the watch and jewellery industry and related sectors."

    "Historical! It's been a great Baselworld for Bulgari and it will be

remembered for a long time," said Jean-Christophe Babin, CEO of Bulgari. For

him, "Baselworld is that moment in time that determines the future. In the

course of one week, we unveil our novelties to business partners and to the

press of the whole world; possibly one of the most intimate exercises of a

brand, the creation. In return, we feel the emotions that our creations evoke.

A capital experience for the future to continue to improve ourselves."

    Thierry Stern, CEO of Patek Philippe, found the whole show to be a "very

smooth process, pleasant ambiance and excellent attendance of the press." He

went on to say, "We have been present in Basel since 1931, as it is the most

important platform for meeting all of our retailers and an excellent platform

for our media partners. This year, we received more than 1,000 journalists in a

few days."

    "Baselworld 2014 has been a good edition, similar to 2013," said

Karl-Friedrich Scheufele, Co-President of Chopard, adding that, "Baselworld

reaffirms its dominant position as "The Rendezvous" of the industry."

    Luc Perramond of Hermes agreed that "(Baselworld) is a unique platform to

meet press and customers from the trade with the opportunity to show our

novelties to the world."

    Stressing the importance of the show, Zenith CEO, Jean-Frederic Dufour

said, "Baselworld is an indispensable annual event that allows us to meet our

clients, partners and journalists in one unique location."

    Tag Heuer CEO, Stephane Linder, was really positive about the business

done, saying, "Another excellent year! Sales are in line with our objectives,

which were very ambitious. In terms of volume we have already exceeded our 2013

sales at Baselworld by +50%!" When asked about what the show means for his

company he said, "This is the trade show of the year where we see all our

retailers and our agents in the space of a few days, the only venue where we

feel the pulse of the market in the 'blink of an eye'. In addition, it is also

a wonderful platform for communication."

    Walter von Kanel, President of Longines, says: "We are very satisfied with

Baselworld this year; it has again been a great success."

    According to Sowind CEO Michele Sofisti, "Baselworld has been very strong

for us both in terms of image and product presentation as well as sales. We had

double the appointments of last year and a clear increase in all our numbers

for both the Girard-Perregaux and Jeanrichard brands."

    Sparkling Results for the Jewellery Trade

    The jewellery sector has also benefitted from a good business environment.

Pasquale Bruni, CEO of Pasquale Bruni said, "We experienced very good traffic

during the show. In particular, the American and Arabian markets are

experiencing strong growth and are of great importance to us." His daughter

Eugenia Bruni added: "Baselworld is the most important show of the year for us.

We have felt great energy and have a very positive vision for the future."

    Furrer Jacot CEO, Walter Hausermann, found that Baselworld 2014 "was good

and maintained the high level set in 2013." In terms of business, "the setting

was ideal for acquiring new customers and to present the expansion of our range

to existing customers." In his opinion, "Baselworld is highly significant

particularly for brand positioning and also as a launch pad for new models and

product segments."

    Susan Lam, Director Germany and Central Europe of the Hong Kong Trade

Development Council (HKTDC) said, "Baselworld is an excellent platform for Hong

Kong jewellery and watch companies to show their new collections and

demonstrate their design and manufacturing capabilities to the international

buyers. During the show a significant part of their annual business is

initiated and it is a good chance for the companies at the Hong Kong pavilion

to meet important buyers and learn more about the demands of their

international customers. They can also compare their performance with global

industry players."

    Paramount for the Diamonds, Gemstones & Pearls Business

    For exhibitor Groh + Ripp, "Baselworld provides the platform for fostering

and forging international contacts" said Managing Director Bernd-Willi Ripp,

who was more than satisfied with the show, adding that, "For us Baselworld has

been very positive with very good transactions."

    Raj Mehta, CEO of international diamond merchant Rosy Blue, stressed the

importance of the show for his company, saying, "It is vital for us to be at

Baselworld because it is the most important trade show on the calendar that

brings together clients, prospects and colleagues from around the globe," and

also because, "Baselworld is the perfect platform to represent our new

products, and also to understand new trends of the industry. Due to its immense

audience, its way of allocating exhibitors, it attracts the best players in the

industry. It complements what Rosy Blue manufactures."

    An unrivalled media magnet

    Baselworld continues to draw major media interest from all around the globe

and remains one of the best-covered events in the world. The world's financial

press, the major national dailies, the lifestyle publications, all the trade

press, the world's biggest TV channels, and the key players in the field of

social media regularly disseminated news from Baselworld 2014 to every corner

of the earth, underlining the show's claim as the most important event for the

watch and jewellery industry. Baselworld 2014 attracted around 4,000 accredited

journalists from over 70 countries.

    Baselworld - Brilliance Meets

    During eight days, Baselworld was once again the focal point where all the

leading players representing all sectors of the global watch and jewellery

industry were able to shine. Sylvie Ritter, Managing Director of Baselworld,

reflects on the end of the show with a great deal of pride in a brilliant

Baselworld 2014: "This year's edition was a true and highly focused reflection

of the changes, trends and innovations within the entire industry," said Ms

Ritter, noting that, "Baselworld is the ideal platform for the watch and

jewellery industry to showcase innovations, attract international interest and

enhance business." She was particularly pleased also with the extensive media

presence and comprehensive coverage, which was undoubtedly another contributing

factor to the show's success.

    All of the above reaffirm Baselworld's premier position in the watch and

jewellery industry and with that comes an obligation to reset the bar for next

year. Not afraid to meet the challenge, Ms Ritter says, "And as we put the

closing touches to Baselworld 2014, we are already applying ourselves to our

mission of maintaining a perfect harmony between tradition and present day

requirements so that Baselworld will continue to fully reflect the reality of

the industry and its players next year and beyond."

    The next Baselworld will be held from 19 - 26 March 2015.

    Baselworld 2015 - World Watch and Jewellery Show

    Date: Thursday, 19 March to Thursday, 26 March 2015

    Venue: Messe Basel

    Organisers: MCH Swiss Exhibition (Basel) Ltd.

    Internet: http://www.baselworld.com

    E-mail: press@baselworld.com

    Facebook: http://www.facebook.com/baselworld

    Twitter: http://www.twitter.com/baselworld

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    Picture material for Baselworld is available to download free of charge

at:http://www.baselworld.com

    CONTACT: Media Service

             press@baselworld.com

             +41-58-206-22-64

     SOURCE: BASELWORLD / MCH Group