Fi Asia-China to Welcome the Global Food Industry to Shanghai this Month

PR57072

AMSTERDAM, Jun. 16 /PRN=KYODO JBN/ --

    - China's most important gathering of food and beverage industry

professionals

    China's leading nutritional ingredients event, Food ingredients (Fi) Asia

China, Health ingredients (Hi) and Natural ingredients (Ni), will take place

this month, June 26-28 2014 in Shanghai, China. This is the premier event in

China offering food & beverage manufacturers and producers the opportunity to

find new suppliers and source health and natural ingredients.

    (Logo: http://photos.prnewswire.com/prnh/20130723/629764-a )

    China is set to become the largest market for food and beverage ingredients

in 2014, overtaking the US. The market will consume 87 million tonnes of food

and beverage ingredients over the next 5 years, with 75% expected to come from

commodity ingredients. Value added ingredients such as flavours and artificial

sweeteners are also projected to perform well in China, especially health

focused ingredients. With rising health awareness, China's health food and

nutritional supplement market value is estimated at over RMB 600 billion,

expected to grow. In its 12th '5-Year Development Plan for the Food Industry',

it is projected that by 2015 the output value of China's health food industry

will reach RMB 1 trillion, with an average annual growth of 20%.

    To capture these market trends, Fi Asia-China will return to Shanghai with

6 co-located shows, enlarged to 17 halls of the SNIEC (Shanghai New

International Expo Center). With over 3,000 exhibitors across the show, this is

the highest quality exhibition in China focusing on the food & beverage

ingredients, nutraceuticals and pharmaceutical industries. The show has

serviced the Chinese market for 15 years and will continue to create a global

meeting place for food professionals to source the ingredients they need, learn

about the latest innovations and challenges faced by the industry and develop

their business network. The 2013 edition was attended 41,727 visitors, 36% more

than the previous year, with international visitors from 66 various countries.

    Fi Asia-China is co-located with CPhI China, the world's largest ingredient

tradeshow for the pharmaceutical industry, and visitors have free access to

this exhibition along with 5 other co-located shows. The Starch Exhibition has

been newly introduced for 2014, and will be the only international expo for

starch in China. The food ingredients section has been enlarged to 2 halls with

Health ingredients (Hi) and Natural ingredients (Ni) pavilions, returning with

Healthplex & Nutraceutical China (HNC), providing direct access to the

industry's most innovative finished products. Expo FoodTec will showcase food

machinery, packaging, and technology innovations in the food and beverage

industry.

    Visitors to the event will have the opportunity to take a free, guided

Nutrimarketing Innovation Tour on key topics, or a self-guided Leatherhead

Discovery Tour using a guided trail around the show floor. The new Buyer's

Programme feature will also allow visitors to submit their product requests to

the organisers who will aim to make a match with an exhibitor onsite. The

global buyers meeting (face-to-face match making) at Fi Asia-China provided by

21Food will help international buyers build up business relationships with

Chinese suppliers. The 2014 Ringier Technology Innovation Awards will honour

companies for their contributions to energy conservation and environment

protection, with winners presented on 27 June and their products displayed in

the nearby New Product Zone throughout the show. Visitors to the show can

download the official Fi Asia-China mobile app for free, to help plan meetings,

post to the news feed and find all the show information.

    We at UBM Live expect the 2014 edition to be the best to date, with 17

halls and 6 co-lcoated events occupied at SNIEC. Leading companies such as

Kraft Foods, Nestle, PepsiCo, SUNTORY, Coca Cola and Lotte have representatives

attending, and over 51,000 professional visitors are expected to attend,

representing a worldwide audience from over 100 countries. Registration for the

event is still open but is closing on June 17th at

http://www.fi-asia-china.com. Potential visitors who miss this deadline can

still attend the event and register for free onsite.

    Fi Asia-China is presented by the organisers of key events, Food

ingredients (Fi) Asia and Food ingredients (Fi) Europe, part of the Fi Global

portfolio.

    About Food ingredients Global - the trusted route to market since 1986

    Food ingredients was launched in Utrecht, The Netherlands, in 1986. Its

portfolio of live events, publications, extensive data, digital solutions and

high-level conferences, are now established throughout the world and provide

regional and global platforms for all stakeholders, in the food ingredients

industry. Over 500,000 people have attended our shows over the years with

billions of Euros worth of business created, as a result. With over 25 years of

excellence, our events, digital solutions and supporting products, deliver a

proven route to market, with a truly global audience. For more information

about the Food ingredients Portfolio please visit:

http://www.foodingredientsglobal.com/europe

    About the Organiser

    UBM Live connects people, and creates opportunities for companies across

five continents to develop new business, meet customers, launch new products,

promote their brands and expand their markets. Through premiere brands such as

Fi, NuW, MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and

many others, UBM Live exhibitions, conferences, awards programs, publications,

websites, training and certification programs are an integral part of the

marketing plans of companies across more than 20 industry sectors. UBM Live is

a division of United Business Media (LSE: UBM.L, http://www.ubm.com), a leading

global B2B media provider with 6,500 staff in 40 countries. Incorporated in

1918 as United Newspapers Limited, we live by the motto: "We explore, we

exceed, you excel."

    For more information about UBM Live, please visit: http://www.ubm.com.

SOURCE: UBM Live