Label 5 Kicks Off an Instagram Video Contest: 5" City

PR57086

PARIS, Jun. 17 /PRN=KYODO JBN/ --

Leading Scotch Whisky Brand LABEL 5, is launching in mid-June an amazing

competition through its Facebook pages, the 5" City contest, which invites its

worldwide fans to take a 5-second Instagram video of their favourite city, to

get a chance to win a round-the-world trip for 2!

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/71400536-label-5-instagram-video-contest-5-city

After the Catchthe5 contest and the WorldmiXperience web series, LABEL 5

continues to successfully use digital marketing tools to reinforce the brand

original content and to celebrate the World Mix Spirit! The contest gives the

opportunity to engage the fans by inviting them to share through Instagram

their vision of their city in a 5-second video.

The campaign, built on the legendary number of the brand, encourages the

participants to showcase their creativity in homemade short videos : they only

have 5-second to capture the beauty and magic of their favorite city . The

2-month competition is running from June, and will run in many countries across

the world. The participant who submit the video that receives the highest

number of votes will have a chance to win a round-the-world trip for 2.

To participate, it's very easy!

- 1st: You need to become a fan of the LABEL 5 Facebook Page and register for

the contest.

- 2nd : Then, you take a 5-second video that best represents your city and you

upload it to Instagram with the hashtag #5SCITY and the hashtag of the city

e.g. #5SCITY #NYC

- 3rd: Finally, invite your friends to vote for your video.

Grab your mobile phone and get ready for the contest! May the odd be ever in

your favor…

Remember to enjoy LABEL 5 responsibly. For further information and official

rules of the contest, visit LABEL 5 Facebook pages :

International : http://www.facebook.com/label5 /

USA : http://www.facebook.com/Label5Usa /

Belgium : http://www.facebook.com/Label5

Belgium / Greece : http://www.facebook.com/label5greece /

Lebanon : http://www.facebook.com/pages/Label5lebanon

ABOUT LABEL 5

Leading Scotch Whisky brand, LABEL 5 is carefully distilled, matured and

bottled in our distilleries in Scotland. Established in more than 100

countries, LABEL 5 is renowned for its high quality and appreciated for its

smoothness. With 2.5M 9-L cases sold in 2013, LABEL 5 is a key player in the

Scotch Whisky category.

LABEL 5 First Blending Company - Starlaw Road, Bathgate, Scotland

For more information: Group LA MARTINIQUAISE, http://www.la-martiniquaise.com

Source: LABEL 5