Routes Africa Marketing Awards Winners Announced
Routes Africa Marketing Awards Winners Announced
PR57168
VICTORIA FALLS, Zimbabwe, June 24 /PRN=KYODO JBN/ -
- Kilimanjaro International Airport takes top spot for second year running
Kilimanjaro International Airport has been crowned overall winner of the Routes
Africa Marketing Awards for the second year running. The winners of the 4th
regional heat of the Routes Marketing Awards were announced last night during
the Routes Africa Networking Evening which took place against a stunning
backdrop on the Golf Course of the Elephant Hills Hotel & Resort.
Speaking just after receiving the award Mattijs Smith, Managing Director of
Kilimanjaro Airport said: "We are very delighted and proud to win the overall
Routes Africa award for the second year in a row. This award is a true
recognition by our airline customers for strengthening our existing routes and
achieving a record growth of 24% in traffic in 2013."
The annual Routes awards are highly regarded as the most prestigious awards in
the industry as they are voted for and judged by the airline network planning
community. They provide the airline community with the chance to have their say
as to which airport or tourism authority they think provides the best overall
marketing services to them whether this relates to their particular
relationship, effective results, provision of data and information or
innovative techniques to establish new or maintain and develop existing routes.
Katie Bland, Director Routes for UBM Live commented: "We were delighted with
the high level of submissions and congratulate all those that were nominated,
those recognised as Highly Commended by the panel of judges and of course all
of the section winners. Kilimanjaro International Airport has once again shown
how seriously it takes network development and their submission included
examples of their marketing material and their dedication to improving routes
to their airport."
As overall winner of this regional heat, Kilimanjaro International Airport will
be automatically shortlisted for the World Routes Marketing Awards which will
be announced in Chicago this September. Kilimanjaro joins Tampa International
Airport, Abu Dhabi International Airport and City Airport Bremen who were
announced as overall winners of the Americas, Asia and Europe heats
respectively, earlier in the year.
Kilimanjaro was also named as the winner from the Under 4 million passengers
category, with Durban King Shaka International Airport honoured from the Over 4
million passengers category and Madagascar Tourism Board ranked top in the
Destination Marketing Category.
The shortlisted finalists were nominated by airlines and a respected panel of
judges, made up of senior members of the airline network planning community
from the region, then reviewed the lists and submissions from the nominated
airports, in order to determine the winners. The panel consisted of the
following experts:
Mrs. Rosemary Ramakagapola, Network Planning Analyst, South African
Airways
Mr. Richard Bodin, Chief Commercial Officer, Fastjet
Mr. Jonay Lobo Torres, Revenue Management, Binter Canaries
Miss Cynthia Jepkemboi, Senior Strategic Planning Analyst, Kenya Airways
A complete list of companies shortlisted under each award category is below:
Over 4 Million Passengers
Durban King Shaka International Airport- Winner
Casablanca Mohammed V Airport- Highly Commended
Addis Ababa Bole Airport
Cape Town International Airport
Under 4 Million Passengers
Kilimanjaro International Airport- Winner & Overall Winner
Antananarivo Ivato International Airport- Highly Commended
Julius Nyerere International Airport
Maputo International Airport
Sikhuphe International Airport
Windhoek Hosea Kutako International Airport
Destination Marketing Award
Madagascar Tourism Board- Winner
Ministry of tourism of Mozambique
Sao Tome and Principe Tourism Board
Tanzania Tourist Board
Tourism KwaZulu-Natal
Notes to Editors
About Routes
Routes organises world-renowned airline and airport networking events through
its regional and global Route Development Forums. Each year, there is one
global event and one regional event in Asia, Africa, Europe, the Americas and
CIS respectively. http://www.routesonline.com
Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd., a
consultancy specialising in the field of route development for airports.
http://www.asm‐;global.com. Routes and ASM are part of the UBM Live
division of UBM plc.
UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products,
promote their brands and expand their markets. Through premiere brands such as
MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show, the Routes
portfolio of events, Airport Cities and many others, UBM Live exhibitions,
conferences, awards programs, publications, websites and training and
certification programs are an integral part of the marketing plans of companies
across more than 20 industry sectors. http://www.ubmlive.com
Follow us on twitter: @Routesonline, @TheHUBRoutes, @VictoriaRoutes, @NLPROU,
@airlineroute
About UBM plc
UBM plc is a global events-led marketing services and communications company.
We help businesses do business, bringing the world's buyers and sellers
together at events and online, as well as producing and distributing news and
specialist content. Our 5,500 staff in more than 30 countries are organised
into expert teams which serve commercial and professional communities, helping
them to do business and their markets to work effectively and efficiently.
For more information, go to http://www.ubm.com; follow us on Twitter at
@UBM_plc to get the latest UBM corporate news; follow @UBM for news from all
UBM's businesses; follow @UBM for a flavour of UBM from selected members of
UBM's Twitterati.
SOURCE: UBM Live Routes Ltd
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