Roger Federer Opens LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch "Top of Europe" and Plays Tennis Show Match with Ski Racer Lindsey Vonn

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KILCHBERG, Switzerland, July 17 /PRN=KYODO JBN/ --

Chocoladefabriken Lindt & Sprungli (Schweiz) AG and Jungfrau Railway Holding AG

are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters

above sea level, into a sweet experience with Swiss Chocolate Heaven. The

themed chocolate shop was officially opened today by none other than LINDT

brand ambassador Roger Federer. The highlight was a tennis exhibition match

between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking

the Sphinx.

Chocoladefabriken Lindt & Sprungli (Schweiz) AG today celebrated the official

opening of LINDT SWISS CHOCOLATE HEAVEN at the Jungfraujoch "Top of Europe,"

3,454 meters above sea level, together with the Jungfrau Railway and LINDT

brand ambassador Roger Federer. The themed chocolate shop offers a wide range

of the finest LINDT chocolate, and the adjacent Master Chocolatiers parlor

gives visitors a fascinating insight into how chocolate is made.

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn

Ernst Tanner, CEO and Chairman of the Board of Lindt & Sprungli, commented:

"With the themed chocolate shop at the Jungfraujoch, we have positioned our

brand at a lofty height. Our aim is to introduce tourists from abroad to our

LINDT chocolate up there." And Urs Kessler, CEO of the Jungfrau Railway,

agrees: "SWISS CHOCOLATE HEAVEN is a perfect addition to our existing services,

and provides attractive added value for our visitors."

However, the highlight of the official opening was the tennis exhibition match

between LINDT brand ambassador and tennis champion Roger Federer and American

ski racer Lindsey Vonn, which was played on the Aletsch Glacier against the

backdrop of the Alps. Roger Federer said: "I never cease to be amazed by the

great ideas LINDT comes up with. Today on the Jungfraujoch was a real highlight

for me."

Photo and film material from the event is available at 6pm on:

http://www.photopress.ch/image/Lindt+Spruengli/Roger+Federer/Swiss+Chocolate+Heaven

Twitter: #chocolateheaven           http://www.chocolateheaven.lindt.com

Uber Lindt & Sprungli: Lindt & Sprungli is the worldwide leader in the premium

chocolate segment and was founded more than 165 years ago in Zurich. Lindt &

Sprungli quality chocolate is manufactured in eight own production facilities

in Europe and the US and is sold by 20 own subsidiaries as well as a widespread

network of independent distributors around the world. The Lindt & Sprungli

Group employs around 9000 people and achieved sales of 2.88 billion Swiss

francs in 2013.

About Jungfrau Railway Holding AG: The Jungfrau Railway Group is the largest

mountain railway company in Switzerland. Its main activity is the operation of

excursion railways and winter sports facilities in the Jungfrau region. The

most profitable segment is the trip to the Jungfraujoch - Top of Europe,

situated 3,454 meters above sea level, within the UNESCO World Heritage Site

Swiss Alps Jungfrau-Aletsch. The Jungfraujoch is an especially popular

destination for Asian guests, and in 2013, it attracted over 800,000 visitors

for the second time in a row.  

Lindt & Sprungli media contact:

Nina Keller

Tel.: +41-78-718-93-33

E-mail:mediarelations-in@lindt.com

Jungfraubahnen media contact:

Patrizia Pulfer

Tel.: +41-79-222-53-10

E-mail:patrizia.pulfer@jungfrau.ch

Source: Lindt & Sprungli