GfK Wins Morocco Tender for Electronic TV Audience Measurement and Extends Radio Audience Measurement Contract in Switzerland
GfK Wins Morocco Tender for Electronic TV Audience Measurement and Extends Radio Audience Measurement Contract in Switzerland
PR57423
NUREMBERG, Germany, June 23 /PRN=KYODO JBN/ --
GfK has won a tender with Morocco's joint industry committee, CIAUMED, to
deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco
is well known in the MEA region for its expertise in TAM and is the first
country in North Africa, and the second in the whole continent, to operate an
electronic TAM system. On top of this, GfK has also been awarded a 3-year
extension on its current radio audience measure (RAM) contract in Switzerland.
GfK has been commissioned by CIAUMED, the joint industry committee
representing the TV stations, agencies and advertisers of Morocco, to deliver a
new electronic television audience measurement service. The state-of-the-art
system employs GfK's universal metering system, TV Loggers, which gave
outstanding performance in the field test that formed an integral part of the
tender process in Morocco and is being successfully used in Lebanon.
Mr Reda Taleb, President of CIAUMED explains: "After a thorough and
professional selection process, our JIC has selected GfK to operate TV audience
measurement, according to the highest international standards. This project has
immense value for Morocco, providing the very latest techniques and
cutting-edge technology for measurement of TV consumption. This will deliver
significant benefits for our media industry in terms of fast, accurate and
highly reliable data and market insights."
Stefan Raum, global head of GfK's Audience Measurement and Insights
division, comments: "We are proud to bring our global experience in audience
measurement to Morocco and to introduce our innovative electronic solutions and
high-tech client software in this dynamic country. We will work in close
cooperation with CIAUMED gradually to introduce new features, while respecting
existing conventions in the market. Our success in winning the Morocco tender
further strengthens GfK's position as becoming the leading television ratings
provider in the Arab world."
In Switzerland, Mediapulse AG (a subsidiary of Mediapulse Foundation) has
also signed up GfK for a further 3 years, to measure the official national
statistics on radio consumption up until 2016. Switzerland is a forerunner in
Europe in having electronic radio audience measurement. GfK has been providing
radio audience measurement services in Switzerland since 2001. The new contract
is a prolongation of the contract signed in 2009, and sees GfK monitoring 1,012
individuals daily, via its Mediawatch service, based on a panel of 26,312
individuals who are rotated through the daily monitoring.
GfK is a major provider of audience measurement services globally, with
over 40 years of experience in this highly specialized area. GfK currently
delivers TV rating services in Austria, Belgium, Germany, Lebanon, the
Netherlands and Portugal and has also recently signed major contracts in Brazil
and the Kingdom of Saudi Arabia. For radio audience measurement, GfK currently
operates in several countries, including Australia, Austria, Switzerland,
Ukraine, Romania, Belgium and the Netherlands.
For more information, please visit http://www.GfK.com or follow GfK on
Twitter: https://twitter.com/GfK_en
Contact:
Jan Saeger
GfK Corporate Communications
T +49-911-395-4087
jan.saeger@gfk.com
SOURCE: GfK
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