The Best Bartenders From Around the Globe Arrive in Gleneagles to Fight for the Title of World's Greatest Mixologist

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EDINBURGH, July 28, 2014. /PRN=KYODO JBN / --

    47 of the world's leading mixologists raise a glass at Gleneagles to

celebrate the start of the Diageo Reserve WORLD CLASS(TM) Global Finals

    47 of the world's greatest mixologists came together at Gleneagles,

Scotland today to mark the start of the sixth annual Diageo Reserve WORLD

CLASS(TM) Global Final 2014, the industry's most prestigious and respected

cocktail competition.  The bartenders from around the globe gathered at the

iconic hotel as they prepared for five days of mixology challenges which will

determine who will be crowned the 2014 winner.

     (Photo: http://photos.prnewswire.com/prnh/20140727/697720-a )

     (Photo: http://photos.prnewswire.com/prnh/20140727/697720-b )

    After conquering a year-long journey of qualifiers, they are well-prepared

to take on the other finalists in a series of innovative challenges staged

around Great Britain overseen by the cocktail luminaries such as Dale DeGroff,

Salvatore Calabrese, Peter Dorelli, Daniel Estremadoyro, Steve Olson, gaz

regan, Julie Reiner and Hidetsugu Ueno along.

    Matteo Fantacchiotti, Global Vice President Commercial, DIAGEO RESERVE,

said: "With its mix of history and heritage with contemporary glamour and

sophistication we believe that Gleneagles is the perfect place to begin the

final of the 2014 Diageo Reserve WORLD CLASS(TM) Bartender of the Year. As the

finalists travel from Scotland, the home of iconic whiskies, to London,

arguably the cocktail capital of the world, we're set for five truly memorable

days of competition and unforgettable drinks. We wish every one of the

finalists the very best of luck."

    Paying homage to Scotland's WORLD CLASS(TM) whisky heritage, the bartenders

will begin by having their knowledge of blends put to the test, before moving

on to a more sensory challenge to stimulate the judges.  

    The Finalists will then travel down to London on The Orient Express and on

their arrival at St Pancras Station they will be tasked with creating a classic

Martini. After the challenge the ultimate WORLD CLASS(TM) bar will open for

service and those lucky enough to get a seat will be able to enjoy the

signature serves of previous WORLD CLASS Winners David Rios, Tim Phillips,

Manabu Ohtake, Erik Lorincz and Aristolelis Papadopoulos in an evening that

will celebrate the best of cocktail culture and the superior craft of

bartending.

    On Wednesday morning the remaining bartenders will compete in the Five Star

Challenge, being tested behind one of five different leading hotel bars in

London, including the Savoy and the Langham. Next they combine writing and

mixology with literary inspired cocktails for the Written Word Challenge. As

the week nears its finale, the competition heats up as the mixologists are

given a challenge based in foodie haven Borough Market before speed serves in

Cocktails Against The Clock.  The overall winner of the WORLD CLASS(TM) Global

Final 2014 will be announced at an awards ceremony in London on 1st August 2014.

    Opening to coincide with the WORLD CLASS(TM) Global Finals, the WORLD CLASS(TM)

House will be a celebration of contemporary cocktail culture set over five

floors of a beautiful townhouse on Fitzroy Square, London. Drink connoisseurs

will be able to experience one-off pop-up bars and mixology masterclasses run

by world-renowned bartenders, unique cocktails and food tasting sessions, along

with a host of secret events.  

    Join the conversation and discover a world of fine drinking by:

    visiting Definitivedrinkingguide.com on tumblr, liking

http://www.facebook.com/worldclass or tweeting @worldclass using #WORLDCLASS14

and following @worldclass on Instagram

    For information about the WORLD CLASS(TM) TV Show, Diageo, its people, brands

and performance, visit http://www.diageo.com or contact:  

    For Media Enquiries:

    Effie Kli

    Efthymia.kli@edelman.com

    +44(0)7462943003

    SOURCE: Diageo World Class