Resource to Unearth Emerging Circular Economy Innovators with the 'Launch Pad'

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LONDON, Aug. 12 /PRN=KYODO JBN/ --

    Set to uncover the next generation of UK entrepreneurs, experts and

disruptive innovators needed to enable businesses to adopt a circular economy

approach, Resource (http://www.resource-event.com ) is calling for innovative

small companies and start-ups to join its Launch Pad initiative.

    The Launch Pad has 10 subsidised spots for circular economy businesses and

enablers to pitch their technologies, processes, platforms, service or offering

to over 11,000* professionals looking to secure future materials sources and

develop a model for profit in a circular economy.

    Already confirmed on the Launch pad at the world's leading event for the

circular economy are WARPit and Bag:ReBorn. WARPit are the developers of a

resource reuse network allowing staff to share (give away or loan) surplus

physical resources within their organisation, and between organisations.

    WARPit Founder Daniel O'Connor said: "As a company helping the public and

private sector move towards zero waste, investing in The Launch Pad at Resource

was a no-brainer for us. As a young business set up just three years ago we do

not have the marketing reach of larger companies, so the Launch Pad will enable

us to have a presence in front of thousands of circular economy players under

one roof."

    Also taking part are Bag:ReBorn, a specialist packaging design company

motivated by reuse and prevention. Designed to extend the life-cycle of two of

the most short-lived plastic products on the planet; Bag Re:Born is an

innovative waste/resource collection sack that is cleverly disguised as a

reusable shopping bag.

    Commenting on joining Resource's Launch Pad, Richard Simmonite, the

award-winning innovator behind Bag Re:Born said: "As a company, Bag Re:Born

shares many of the core values of The Resource Event. We believe in disruptive

innovation and supporting the circular economy; values inherent in our company

slogan - 'no excuse for single use'.  We see Bag Re:Born playing a key role in

reducing dependence on raw materials and changing consumer attitudes towards

waste and reuse. As part of The Launch Pad, we look forward to working with

like-minded companies towards a more sustainable future."

    With one in five British mid-sized businesses now classified as "high

growth" and start-up activity on the rise in the UK, it is critical that

business owners learn and adopt circular business models. According to the

Ellen MacArthur Foundation, 'emerging innovators' in the form of start up or

small businesses hold the key to unlocking innovation barriers to circular

progress.

    Stephen Gee, Event Director, Resource said: "SMEs are the lifeblood of

Europe's economy, but both lack of available finance and knowledge currently

prevent around fifty percent of business owners adopting circularity and

exploiting the commercial opportunities it represents. The Launch Pad has been

set up both to help SMEs break into the market and bring new thinking and

disruptive innovation to the masses."

    The Resource Event; takes place 3rd to 5th March 2015 at London's ExCeL. If

you are keen to exhibit on the Launch Pad, please contact David Bradbury, Key

Account Manager, Resource on M: +44(0)7920-547874, T: +44(0)20-7921-8213 or

E:David.Bradbury@ubm.com.

    SOURCE: UBM Live Built Environment