Formula E: The Watch, the Team, the Car...

PR57711

LA CHAUX-DE-FONDS, Switzerland, Aug. 30, 2014 /PRN=KYODO JBN/ --

    - The Future is Electric

    - TAG Heuer to premiere FIA Formula E Championship season at special VIP

press event in Beijing

    - MOTOR-RACING'S DOMINANT SWISS WATCH BRAND IS OFFICIAL PARTNER, OFFICIAL

WATCH & OFFICIAL GLOBAL TIMEKEEPER OF THE 2014 FIA FORMULA E CHAMPIONSHIP

    - TWO PIONEERS: The leader in prestigious and high-end chronographs joins

forces with the world's first-ever electric car open championship

    Uber-cool Swiss watch brand TAG Heuer will mark the start of the world's

first electric car race season on 31st August with a king-sized VIP party in

Beijing, home of the new championship's electrifying season opener.

    To view the Multimedia News Release, please click:

http://www.multivu.com/players/English/72762515-tag-heuer-formula-e-future-electric/

    (Photo: http://photos.prnewswire.com/prnh/20140829/703475 )

    The event officially inaugurates the pioneering Swiss brand's latest

adventure in motor-racing, which starts 13 September in Beijing and closes 27

June, 2015 in London. TAG Heuer is the Official Watch, Partner and Timekeeper

of the FIA Formula E Championship for all ten events, a role it has played

several times over the decades, for major motor-racing series and circuit

around the world, from Formula One in the 1970s to Indy 500 in 20XX and the

Monaco Grand Prix today.

    "Cars have fueled and inspired this brand since its earliest days," said

Stephane Linder. We invented the first dashboard counters back in 1911,

partnered with Ferrari in Formula One in the 1970s, have been part of the most

wining team in the sport, McLaren Mercedes, since 1985, and backed champions

from Juan-Manuel Fangio in the 50s to Jenson Button and Stephane Ogier in 2014.

Now we are proud to be part of the world's newest and most innovative open

championship-a path-breaking initiative that, like TAG Heuer, is a fusion of

engineering, technology, sport, science, and design - all combining to drive

the change towards a better tomorrow."

    In all, 10 cities will play host to the Formula E series, including

Putrajaya, Malaysia,  Buenos Aires, Argentina, Punta del Este, Uruguay, Miami

and Long Beach in the United States, and Berlin and Monte Carlo in Europe.

    TAG Heuer's colors and crest will line the street circuits of each Formula

E city. They will also be worn by the crew and car of TAG Heuer's other Formula

E partner: China Racing Formula E Team and its drivers Nelson Piquet, Ho-Pin

Tung and Antonio Garcia.

    SOURCE: TAG Heuer