BIZOL is the First German Motor Oil Manufacturer to Receive the Most Prestigious Global Design Award
BIZOL is the First German Motor Oil Manufacturer to Receive the Most Prestigious Global Design Award
PR57733
BERLIN, Sept. 5 / PRN=KYODO JBN/ --
First time since 1955 in the Red Dot Award's history
- BIZOL wins the Communication Design category award
Today the winners of the most prestigious global design award, the Red Dot
Design Award 2014, were announced. The Communication Design Award has gone to
new and innovative packaging for BIZOL motor oils. BIZOL is the first German
motor oil manufacturer to receive such a prestigious award. Since 1955, the Red
Dot Design Awards have been granted in almost all industries, but never in the
motor oil category, until now.
BIZOL has re-designed its new containers to appeal to both professional
mechanics and to car owners. The creative idea was then perfected by
professional design firm Fedoriv. Four easy to remember motor oil product lines
were created: GATP. Green, Allround, Technology and Protect. Green, for maximum
protection in traffic jams, Allround, for excellent engine cleaning,
Technology, for optimal fuel saving and Protect for extending the engine life.
"Usually motor oil containers are not personalized and their labels are
overloaded with information. Professionals and car owners cannot grasp easily
which motor oil to choose. So we created a container, which would be visually
different displaying also easy to understand information. Receiving such a
prestigious Communication Design Award speaks for itself. We have achieved our
goal," BIZOL CEO, Boris Tatievski says proudly.
About BIZOL
BIZOL is a German manufacturer of innovative motor oils and other technical
fluids. The company was founded in Germany in 1998 and its products are now
sold in 65 countries. Over the next three years, BIZOL products will be sold in
100 countries: http://www.bizol.com/reddot-award
Press inquiries
Marcello Assandri
Chief Marketing Officer (CMO)
phone +49(0)30-80-48-69-2889
e-mail assandri@bizol.de
SOURCE: BIZOL
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