Reveal: New Creative Collaboration with Fashion Designer Iris Van Herpen

PR57771

NEW YORK, Sep. 4 /PRN=KYODO JBN/ --

    "Dom Perignon Metamorphosis by Iris Van Herpen"

    The Power of Creation meets the transverse universe of Iris van Herpen

    Last night, on the eve of New York Fashion Week, in presence of the models

Anja Rubik and Coco Rocha, Andrew Van Wyngarden from the band MGMT, Carmelo

Anthony, Kelly Rutherford, the DJ Bob Sinclar and many others, the Dom Perignon

champagne announced its promising new collaboration with world-renowned

designer Iris van Herpen: Dom Perignon Metamorphosis by Iris van Herpen. The

occasion revealed the limited editions for end-of-year 2014: Cocoonase, the

ueber-premium, made-to-order piece of art designed by Iris van Herpen, and an

exclusive serie of gift boxes featuring a bottle of Dom Perignon Vintage 2004,

whose label also inspired the creator.

    To view the Multimedia News Release, please click:

    http://www.multivu.com/mnr/71400588-dom-perignon

    This exclusive new collaboration combines Iris van Herpen's

forward-thinking aesthetic with the Dom Perignon champagne's playful

expression, limitless innovation and taste for reinvention. She won the

prestigious ANDAM fashion award (2014 grand prize).

    DOM PERIGNON METAMORPHOSIS by IRIS VAN HERPEN

    Dom Perignon Metamorphosis by Iris van Herpen marks the end of Dom Perignon

Vintage 2004 as we know it in its first Plenitude and celebrates its pending

metamorphosis into P2, or Second Plenitude of the Dom Perignon Vintage. All

that we know may disappear for a time, but it will rise again - transformed and

reinvented.

    The new limited edition centers upon metamorphosis: signifying the closure

of one period and the birth of another, and a powerful symbol of evolution,

transformation and renaissance. Throughout its history, the Dom Perignon

champagne has been intricately linked to the concept of metamorphosis. The

spiritual legacy of Dom Pierre Perignon constantly reinvents itself throughout

the ages, selectively choosing when to emerge in the form of a new vintage.

    AN UEBER CREATION: COCOONASE, THE PROMISE OF METAMORPHOSIS

    In Cocoonase, Iris van Herpen was inspired by the importance of time in

crafting the Dom Perignon vintages: the agility and speed needed to pick the

best grapes at their peak of perfection, versus the wine's many potent years of

active maturation. Cocoonase highlights this duality of time to underscore the

singularity of Dom Perignon wines.

    "The name Cocoonase references the butterfly which softens her cocoon shell

before she goes into her next stage of metamorphosis," said Iris van Herpen.

"This piece of art houses Dom Perignon Vintage 2004, symbolically nestled

inside of the cocoon structure, and its fine ribs and lines represent a one-way

passage out. Cocoonase acts as a shield that protects the Dom Perignon bottle

as it prepares for its metamorphosis."

    Iris van Herpen also designed a limited edition of bottles and gift boxes

for Dom Perignon Vintage 2004.

    The Dom Perignon Vintage 2004 gift box and label of the bottle are

inflected with green in all its vibrant exuberance, illustrating the organic

power that is generated within the wine in the process of its transformation to

P2. For the Dom Perignon brand, the green-dark color is an important code and

chromatic expression. This penetrating darkness is a reflection of the soul of

the wine, and its intensity, depth and complexity.

    IN METAMORPHOSIS THERE IS NO END - ONLY CHANGE

    Dom Perignon P2 is the new, energetic facet of the Dom Perignon universe.

An exponential leap into a higher definition of wine, the Dom Perignon vintage

experiences a Second Plenitude, or window of expression, after a period of

extended and active elaboration.

    In the darkness of the cellars, the wine achieves its Second Plenitude

after a minimum 16 years of elaboration for a Blanc - or 18 years for a Rose.

The wine is lifted, bursting forth with a penetrating energy, speaking out

clearly after a metamorphosis in the absolute calm and silence of the cellars.

    Vintage 2004 leaves its mark on the history of Dom Perignon for its ease

and harmony. After no fewer than eight years of aging on the lees, Dom Perignon

Vintage 2004 revealed its first radiant expression, with the promise of

additional Plenitudes to come. From the very start, Vintage 2004 opens up in an

astonishing way, with great ease and symbiotic. Gradually, with rare elegance,

it glides between density and buoyancy in a seamless crescendo leading into the

chiseled complexity of a singular universe.

    On the nose, aromas of almond and powdered cocoa develop gradually into

white fruit with hints of dried flowers. Classic toasted notes give a rounded

finish and denote a fully realized maturity.

    On the palate, the wine instantly traces an astoundingly fine line between

density and weightlessness. Its precision is extreme, tactile, dark and

chiseled. The full taste lingers with the utmost elegance on a sappy, spicy

note.

    Julie Poiraud

    International Press & PR Manager

    jpoiraud@domperignon.fr

    Meighan McFalls

    Agence ELAN

    meighan.mcfalls@agence-elan.com

    http://www.multivu.com/mnr/71400588-dom-perignon

SOURCE: Dom Perignon