GfK's 2015 Sales Forecasts for Technology Products
GfK's 2015 Sales Forecasts for Technology Products
PR57807
NUREMBERG, Germany, Sep. 9, 2014 /PRN=KYODO JBN/ --
GfK has today announced the availability of its 2015 sales forecasts for
all major technology product categories worldwide.
GfK's forecasts, called Target Setter, are built from weekly point of sale
(POS) data, gathered from GfK's global retail sales tracking in over 70
countries - the largest and most comprehensive dataset available. This makes
GfK's forecasts stand out for objectivity, transparency and reliability, being
substantially more accurate than forecasts based on shipment data.
Available as a one-off purchase, GfK Target Setter includes all the major
technology product categories (audio products and multimedia, headsets, mobile
handsets, PCs, tablets, netbooks, cameras, camcorders, printing, TVs, video
products), forecasting what units will sell in what numbers, at what price, by
region. It also allows clients to drill down to country forecasts by month and
to see the sales impact of setting regional market share targets.
Kevin Walsh, Forecasting Director at GfK comments, "With September now
begun, technology companies, distributors and retailers are looking to set
their 2015 budget and sales targets. These have far-reaching implications for
business, putting significant pressure on financial officers and strategy
planners to get it right first time. Because our forecasts use point of sale
data from our global retail tracking, we give our clients the confidence of
knowing that their financial planning is built upon the most reliable,
comprehensive and objective data available."
For more information on GfK Target Setter, please contact Kevin Walsh on
kevin.walsh@gfk.com or +44-20-7890-9380 or visit
http://www.gfk.com/solutions/trends-and-forecasting/Pages/default.aspx
About GfK
GfK is the trusted source of relevant market and consumer information that
enables its clients to make smarter decisions. More than 13,000 market research
experts combine their passion with GfK's long-standing data science experience.
This allows GfK to deliver vital global insights matched with local market
intelligence from more than 100 countries. By using innovative technologies and
data sciences, GfK turns big data into smart data, enabling its clients to
improve their competitive edge and enrich consumers' experiences and choices.
For more information, please visit http://www.gfk.com or follow GfK on
Twitter: https://twitter.com/GfK_en
SOURCE: GfK
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。