Saxo Continues Partnership With Lotus F1 Team and Romain Grosjean in 2015

PR59442

HELLERUP, Denmark, Feb. 9, 2013/ PRN=KYODO JBN/--

    Saxo Bank, the online multi-asset trading and investment specialist, today

announces that it is extending its partnership with Lotus F1 Team and Romain

Grosjean for the 2015 season.

    As part of the partnership package, Saxo Bank's logo will be placed on the

inner side of the rear wing of the iconic black and gold Lotus F1 Team car, the

E23 Hybrid.

    Besides the hospitality package, which will give Saxo Bank unique

opportunities to invite clients to the exclusive Paddock Club during F1 races,

the partnership deal includes visits to the Lotus F1 Team factory to watch GP2

Driver Marco Sorensen simulate an F1 race, as well as tickets for GP2 VIP

events. The Lotus F1 Team brand will also be harnessed through Saxo Bank's

promotions.

    Matthew Carter, Lotus F1 Team, CEO, said:

    "Saxo Bank is a fantastic partner whose values very closely match our own.

We began our relationship at the start of 2014 with Saxo Bank as Official

Business Partner, and the relationship has subsequently grown and strengthened

thanks to Saxo's commitment and the value they gain from the partnership. For

us, 2015 is the season where we intend to bounce back and everyone is very

excited about our new car, the E23 Hybrid, and our new partnership with

Mercedes AMG High Performance Powertrains. Saxo Bank is a vital part of this

fight back against more established and bigger players in our field, helping to

cement us as an effective challenger brand ."

    In a joint statement Kim Fournais and Lars Seier Christensen, Co-founders

and Co-CEOs of Saxo Bank, said:

    "Saxo has established fruitful relationships with two of the world's most

popular sports - motor racing and cycling - and we are proud to continue our

support in 2015 to both Tinkoff-Saxo and Lotus F1 Team. Lotus F1 Team has

emerged as a genuine challenger seizing opportunities in a sport dominated by

bigger and more established players and as such is a natural fit for Saxo

Bank's sponsorship strategy.

    "Motor sport is important to the bank as it supports markets where cycling

doesn't resonate as strongly in particular in Latin America, Middle East and

Southeast Asia. We look forward to supporting Lotus F1 Team trackside with our

local clients."

    In January, Saxo Bank announced it would sponsor GP2 driver, Marco

Sorensen, as well as Lasse Sorensen, winner of the 2014 French F4 Championship.

Saxo Bank has sponsored Marco Sorensen since 2014. Marco switched to GP2 from

Formula Renault 3.5 Series mid last season and achieved his maiden GP2 victory

in October 2014. Lasse, Marco's 18 years old brother, is regarded as the

emerging talent in Danish motor racing and is Manor MP Motorsport's second

signing for its Eurocup Formula Renault 2.0 team.

    The partnership deal with Lotus F1 Team and the Sorensen brothers marks a

continuation of Saxo Bank's allegiance with the sporting world, having

sponsored the UCI ProTour cycling team Tinkoff-Saxo and Riis Cycling (now

Tinkoff Sport) since 2008.

    About Saxo Bank

    Saxo Bank is an online multi-asset trading

[http://www.saxobank.com/forex?csref=b1744_Link_boilerplate_pressrelease ] and

investment specialist, offering private investors and institutional clients a

complete set of tools for their trading and investment strategies. Its

financial community portal, TradingFloor.com [https://www.tradingfloor.com ],

is the first multi-asset social trading platform. A fully licensed bank in

Europe under supervision of Danish FSA, Saxo Bank enables clients to trade FX,

CFDs, ETFs, Stocks, Futures, Options and other derivatives on our award-winning

SaxoTrader platform, accessible on PC

[http://www.saxobank.com/trading-platforms/saxotrader ]s, tablet

[http://www.saxobank.com/trading-platforms/saxowebtrader ]s or smartphones

[http://www.saxobank.com/trading-platforms/saxotrader-apps ] through a single

account and available in more than 20 languages. The platform is white-labelled

by more than 100 major financial institutions worldwide. Saxo Bank also offers

professional portfolio and fund management as well as traditional banking

services through Saxo Privatbank. Founded in 1992, Saxo Bank is headquartered

in Copenhagen and has offices in 26 countries throughout Europe, Asia, the

Middle East, Latin America, Africa and Australia.

    http://www.saxobank.com

    Source: Saxo Bank