BORGWARD Is Back!

PR59755

GENEVA, Mar. 9 / PRN=KYODO JBN / --

    - BORGWARD is back: successful first presentation of the brand since 1960

    - Countless visitors during the first public days in Geneva

    - The revival of the legendary German car manufacturer generated positive

      media feedback all over the world

    - A short film documenting the company's return including the highlights

      of the first days at the Geneva International Motor Show is now

      available to view and download at http://www.borgward.com/media

    Following the first days of the 85th International Motor Show in Geneva, it

is certain: 55 years after its last appearance at the prestigious salon,

BORGWARD hasn't lost any of its appeal. Countless interested visitors as well

as positive media coverage in internationally recognized magazines, newspapers,

online portals and countless broadcasting reports demonstrate the impact of the

unprecedented history of BORGWARD which still inspires enthusiasts and fans

around the globe.

    (Photo: http://photos.prnewswire.com/prnh/20150309/732953-a )

    (Photo: http://photos.prnewswire.com/prnh/20150309/732953-b )

    "To be standing here today fills me with great pride. I cannot describe

this feeling. It was very motivating to be working with people who believed in

the project and who have been living the BORGWARD spirit throughout all those

years," said Christian Borgward, President of BORGWARD AG and grandson of the

legendary BORGWARD founder Carl F. W. Borgward, during the press conference

last Tuesday.

    The company, which will move into its new headquarters in Stuttgart this

year, announced at its official presentation on 3rd March 2015 that it will

launch a complete range of accessible premium vehicles in the years to come.

The first all-new BORGWARD model will be presented at the Frankfurt

International Motor Show Cars (IAA) in September 2015.

    The full press release is available here [http://www.borgward.com/en/media

].

    - Cross reference: Picture is available at epa european pressphoto agency

(http://www.epa.eu) and http://www.presseportal.de/pm/115998 -

    Further information

    Lena Siep

    BORGWARD AG

    Telephone: +41(0)78-925-3316

    E-Mail: media@borgward.com

    Website: http://www.borgward.com

    Facebook: http://www.facebook.com/borgward.official

    Twitter: @borgward_ag

    Source: BORGWARD AG