Turkish Airlines Wins Favorite YouTube Ad of the Past Decade

PR60767

ISTANBUL, June 4, 2015/PRN=KYODO JBN/ --

    Ad became instant hit, receiving more than 25 million views within first

three days

    Turkish Airlines announced today that it has been awarded the "Your

Favorite" YouTube ad of the past decade with its selfie shootout video, as part

of YouTube's 10years of great branded videos. The ad was developed by Crispin

Porter + Bogusky.

    https://www.youtube.com/watch?v=jhFqSlvbKAM

    The ad, Kobe vs. Messi: The Selfie Shootout, has received more than 140

million views on YouTube. The spot was a follow up to the 2012 Legends on Board

campaign. The video features two of the world's biggest sports superstars, Kobe

Bryant and Lionel Messi, in a face-off game for selfie supremacy. The

combination of the selfie trend along with well-known superstars who showcase

just a few destinations where Turkish Airlines travels to across the globe,

resulted in the ad becoming an instant hit, receiving 25 million views within

the first three days.

    "This YouTube ad was about increasing awareness that Turkish Airlines

serves more countries than any other carrier. For travelers this means,

one-stop connections from any destination through our hub in Istanbul to 274

global destinations," said Zeki Cukur, Senior Vice President, Corporate

Communications at Turkish Airlines. "Kobe and Messi did a fantastic job of

allowing us to highlight the fact that no other airline offers this type of

access to destinations around the world for U.S. travelers."

    To view the Kobe vs. Messi: The Selfie Shootout ad, visit

https://www.youtube.com/watch?v=jhFqSlvbKAM. More information about Turkish

Airlines can be found on http://www.turkishairlines.com.

    ABOUT TURKISH AIRLINES

    Established in 1933 with a fleet of five aircraft, Star Alliance member

Turkish Airlines is a 4-star airline today with a fleet of 277 (passenger and

cargo) aircraft flying to 274 destinations worldwide with 226 international and

48 domestic. According to Skytrax survey of 2014, Turkish Airlines was chosen

"Europe's Best Airline" for the fourth and "Best Airline in Southern Europe"

for the sixth consecutive time. Having won in 2010 the world's "Best Economy

Catering Service" and in 2013 the world's "Best Business Catering Service"

awards, Turkish Airlines was this year awarded the world's "Best Business

Catering Service" and "Best Business Class Lounge Dining" prizes in the Skytrax

survey. More information about Turkish Airlines can be found on

http://www.turkishairlines.com.

    SOURCE: Turkish Airlines