SAINT JAMES Rum Marks 250th Anniversary Celebrations in Style This July

PR61031

PARIS, June 30, 2015 / PRN=KYODO JBN / --

SAINT JAMES Rum is celebrating its 250th anniversary this year with a special

commemorative bottling, a host of festivities on its home island of Martinique,

and a worldwide marketing campaign.  

To view the Multimedia News Release, please click:  

http://www.multivu.com/players/English/7539251-saint-james-rum-250th-anniversary/

SAINT JAMES Rum is one of the oldest rum brands, with the plantations first

producing rum in 1765.  From the outset the brand was a pioneer in its

category, being the first rum to create vintage specific blends, and designing

an innovative square bottle in order to maximise storage and minimise breakage

on the long sea-voyages to its original export markets.

Today the iconic Rhum Agricole is still produced in Martinique, which has the

only rum AOC (appellation controllee) in the world, and more precisely in

Sainte-Marie, on the East coast of the island.  SAINT JAMES Rum is and has

always been committed to quality, heritage, innovation and traditional

expertise.  The special SAINT JAMES Cuvee 1765, a blend created in homage to

the original 1765 style, is the epitome of the quality of the products it

offers.  The brand is also at the forefront of the new mixology trend and has

recently developed links with key stars in this field including top mixologist

and barman, Stephen Martin.

The week of 6-12 July, which traditionally marks the end of the sugar harvest,

is set to be a key moment during the 250th anniversary celebrations in

Martinique. The programme includes visits around the distillery; masterclasses

and tastings; and a live show culminating in the release of a commemorative

limited edition 250th anniversary Carafe: an ultra-premium blend of six of the

best SAINT JAMES vintages, including the exceptional 1885, presented in a

luxurious glass flagon with embossed metal neck. To pay full tribute to SAINT

JAMES rich history, other festivities will be taking place across the world

including an anniversary party in Paris, multi-media advertising campaigns and

outstanding point-of-sale promotions. This milestone anniversary will make 2015

a SAINT JAMES year!

For information on SAINT JAMES Rums and cocktail recipes

http://www.saintjames-rum.com  

Source: Saint James Rum