Ingredients Under Scrutiny: What Catches Consumers' Eyes When Shopping for Groceries

PR61072

MIERLO, the Netherlands Jul. 2 /PRN=KYODO JBN/ --

    For consumers worldwide, a healthy and natural diet is increasingly

important. This already becomes apparent in the supermarket: more than half of

all Europeans (53 percent) and 64 percent of US-Americans take a critical look

at the label of food and beverages before they put them in their shopping

trolley. In Asia and South America, consumers are even more sensitive. Here, 84

and 75 percent respectively want to know what is in a product before they buy

it. These are findings of a recent consumer study, which has been commissioned

by GNT, leading global provider of Colouring Foods. For the study, the market

research institute TNS surveyed more than 5,000 consumers from ten countries in

Asia, America and Europe on their shopping and eating habits.

    (Photo: http://photos.prnewswire.com/prnh/20150616/223567-INFO )

    The results prove: if consumers discover unwanted ingredients on a label,

the product is put back onto the shelves. However, they do not evaluate every

component individually. Especially when the given information is excessive and

hard to understand, they scan the label for certain ingredients they personally

avoid. In doing so, they pay special attention to colourings: for 60 percent of

consumers worldwide, the absence of artificial colourants is critical for their

purchase decision.

    "The study's results clearly show that natural ingredients determine the

choice of food products. Many manufacturers already comply with consumers'

wishes by, for example, using Colouring Foods exclusively made from natural raw

materials and clearly indicating that on the label. This development will

continue to gather momentum in the upcoming years, " says Dr. Hendrik Hoeck,

Managing Director of GNT Group. GNT supplies more than 1,200 companies in the

world with Colouring Foods made exclusively from fruits, vegetables and edible

plants.

    Further information:

http://www.gnt-group.com/eu-en/about-gnt/media-events/press-releases

    GNT  

    Victor Foo,

    +65(0)6659-4180

    vfoo@gnt-group.com

SOURCE: GNT International B.V.