United Colors of Benetton: a New Collection, a New Story, a New Commitment for All the World's Women

PR62284

TREVISO, Italy, Oct. 23, 2015 /PRNewswire=KYODO JBN/ --

     With "A Collection Of Us" and "Benetton Women Empowerment Program" the

Italian fashion brand reinterprets its own essence, a unique mix of knitwear

and social commitment

    Women telling their stories and listening to other women's stories: only by

sharing their wisdom will the world's women be able to build a better future

for us all.

    To view the Multimedia News Release, please click:

http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women

    This is the philosophy behind "A Collection Of Us", a brand new United

Colors of Benetton collection, composed of four capsules which will be released

in October, December, February and April, respectively. Heritage, technique,

color, performance: each of the capsules revamps a central element of the

brand's identity by reinterpreting it and charging it with dynamic,

contemporary meanings.

    Knitwear, color and innovation hold "A Collection Of Us" together. The

capsule collections bring this three-way alliance back to the center of the

stage, highlighting the technical skills that create soft, polished, trendy,

high performance knitwear, and drawing attention to the imaginativeness and

forward looking spirit of Benetton fashion.

    A global campaign will also be launched on October 22 to accompany "A

Collection Of Us". It will feature five female models, each belonging to a

different generation and background, each carrying a message of emancipation

and empowerment to be spread through digital and traditional media, and

destined to all the world's women.

    What if every woman in the world could be the protagonist of her own story?

This question is at the base of the new social commitment by the Treviso-based

clothing company,  whose sustainability strategy for the coming years will

focus specifically on women, who are still waiting to be guaranteed a

sustainable livelihood and full participation in all economic sectors.

    The "Benetton Women Empowerment Program" is a long-term initiative that

supports projects and concrete actions aimed at targeting important key

priorities for women, following the Sustainable Development Goals (SDGs) set by

the United Nations for 2030: sustainable livelihood, non discrimination and

equal opportunities, access to quality education and healthcare and an end of

all forms of violence against women.

    Benetton's Women Empowerment Program takes roots in the Italian fashion

brand's long history of social commitment and moves on to recognize that gender

equality is not only a human right, but a necessary step toward building a

peaceful, prosperous and more sustainable world for all.

    Press kit:

    http://www.benettongroup.com/media-press/events/a-collection-of-us

     For more information:

     benettongroup.com/media-press [http://benettongroup.com/media-press ]

     benetton.com [http://benetton.com ]

     facebook.com/benetton [http://facebook.com/benetton ]

     twitter.com/benetton [http://twitter.com/benetton ]

     youtube.com/benetton [http://youtube.com/benetton ]

     Contact: Press@benetton.it tel. +39-0422-519036

    (Photo: http://photos.prnewswire.com/prnh/20151022/279536 )

Source: United Colors of Benetton