BORGWARD Decides on New Production Location in Germany This Year

BORGWARD Group AG

BORGWARD Decides on New Production Location in Germany This Year

PR63600

GENEVA and STUTTGART, Germany, Mar. 1 /PRNewswire=KYODO JBN/ --

    - Tom Anliker appointed Vice-President Marketing and Sales Europe

    - World premiere of BORGWARD BX5 and BX6 TS in Geneva

    Stuttgart automobile manufacturer Borgward is to produce cars in Germany

once again. "BORGWARD is fully aware of its responsibilities as a German

company and of its own tradition of success. We will therefore be making a

decision regarding our production location in Germany before the year is out,"

said Ulrich Walker, CEO of BORGWARD Group AG, in the run-up to the Geneva

International Motor Show on Monday evening. BORGWARD celebrated the world

premiere of two new models in Geneva: the BX5 and the BX6 TS.

    The company is currently conducting a feasibility study to scrutinize

potential locations, supply chains and processes.

    He also confirmed that the group remains fully committed to its objectives:

sales to rise to over 500,000 units a year in the medium term; and market

launch in German-speaking countries to take place at the end of 2017. "We only

start with plug-in hybrids and purely electric vehicles on the German and other

European markets, and these at attractive prices, " said Walker. The purely

electric vehicles will have a highly competitive range of over 250 kilometres.

In addition BORGWARD is aiming for an initial public offering in Frankfurt

within the near future.

    BORGWARD Group AG also announced that Tom Anliker, 53, has been appointed

Vice-President Marketing and Sales Europe as of 1 March 2016. He has over 20

years of professional experience in the automotive sector, including management

appointments at major premium carmakers as well as volume manufacturers. Most

recently, Anliker was Managing Director at Volvo Car Switzerland.

    Further information

    BORGWARD Group AG

    Kriegsbergstrasse 11

    70174 Stuttgart, Germany

    Marco Dalan

    Head of Global Communications

    Telephone +49-711-365101041

    e-mail marco.dalan@borgward.com

    http://www.borgward.com

SOURCE:  BORGWARD Group AG

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中